AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

FreshDIrect Singapore Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Converge Direct Legacy Helix Analytics and BI Analytics and BI n/a 2019 2019 In 2019, FreshDIrect Singapore deployed Helix on its public website to establish a centralized Analytics and BI capability for web instrumentation and behavioral telemetry. The deployment emphasized real-time collection of page views and event-level interactions, positioning Helix as the primary application for storefront analytics. Helix was configured to deliver standard Analytics and BI functions including session tracking, funnel visualization, event segmentation, and role-based dashboards for web performance and customer behavior analysis. Implementation work focused on client-side tagging and server-side event collection, and Helix dashboards were provisioned to support operational monitoring and campaign reporting. Operational ownership centered on marketing, merchandising, and web operations teams in Singapore, who used Helix dashboards and reports for decision support. Governance practices were established around data collection policies, dashboard access controls, and a regular reporting cadence, with Helix serving as the analytics layer embedded on the company website.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2012 2012
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2014 2014
Database Management IaaS 2005 2005
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Akamai Legacy Akamai mPulse Application Performance Management ITSM n/a 2018 2018
IT Service Management ITSM 2021 2021
IT Service Management ITSM 2021 2021
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Audio Video and Web Conferencing Collaboration 2017 2017
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2022 2022
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
BackGround Screening HCM 2017 2017
Core HR HCM 2020 2020
Payroll HCM 2015 2015
Recruiting HCM 2020 2020
Time and Attendance HCM 2018 2018
Time and Attendance HCM 2020 2020
Workforce Management HCM 2018 2018
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Chatbots and Conversational AI AI-Powered Application 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Experience CRM 2018 2018
Customer Experience CRM 2022 2022
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2020 2020
Marketing Analytics CRM 2013 2013
Marketing Automation CRM 2021 2021
Partner Relationship Management CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2015 2015
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Signing Content Management 2021 2021
Digital Signing Content Management 2021 2021
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2014 2014
ERP Financial ERP Financial Management 2016 2016
ERP Financial ERP Financial Management 2015 2015
Expense Management ERP Financial Management 2013 2013
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Identity and Access Management (IAM) CyberSecurity 2021 2021
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2018 2018
Secure Email Gateways (SEGs) CyberSecurity 2018 2018
Secure Web Gateways (SWG) CyberSecurity 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Operating System (OS) PaaS 2012 2012
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Personalization and Product Recommendations eCommerce 2012 2012
Professional Services
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Professional Services Professional Services 2018 2018
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Project Portfolio Management PPM 2022 2022
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Sourcing Procurement 2020 2020
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Transportation Management SCM 2014 2014
IT Decision Makers and Key Stakeholders at FreshDIrect Singapore
First Name Last Name Title Function Department Email Phone
No data found
Apps Being Evaluated by FreshDIrect Singapore Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD FreshDIrect Singapore Technographics

FreshDIrect Singapore is a Retail organization based in Singapore, with around 100 employees and annual revenues of $9.0 million.

FreshDIrect Singapore operates a diverse technology stack with applications such as Helix, Microsoft Azure Cloud Services and Akamai mPulse, covering areas like Analytics and BI, Application Hosting and Computing Services and Application Performance Management.

FreshDIrect Singapore has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Converge Direct, Microsoft and Akamai.

FreshDIrect Singapore recently adopted applications including Atlassian Jira Service Desk in 2021, Bloomreach Exponea Marketing Automation in 2021 and Impact Partnership Cloud in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of FreshDIrect Singapore’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates FreshDIrect Singapore’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete FreshDIrect Singapore technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.