FreshDIrect Singapore
47 Jalan Buroh, #01-08 (Level 1m1, CWT Mega Logistics Hub,
Singapore, 619491,
Singapore
Singapore, 619491,
Singapore
65 6775 4454
Retail
FreshDIrect Singapore Technographics
FreshDIrect Singapore Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FreshDIrect Singapore and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 FreshDIrect Singapore employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FreshDIrect Singapore has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, Sterling Background Check for BackGround Screening in 2017, LogMeIn BoldChat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FreshDIrect Singapore is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Sterling Talent Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FreshDIrect Singapore revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FreshDIrect Singapore intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FreshDIrect Singapore Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
FreshDirect Singapore implemented SAP ERP ECC 6.0 in 2014 as its ERP Financial backbone for Finance and retail operations. The program was established to program manage and spearhead a suite of enterprise applications for a fully automated greenfield facility, including software selection, partner selection and systems and conveyor controls implementation.
SAP ERP ECC 6.0 was configured to provide core ERP Financial capabilities and to support standard retail workflows including order to cash, procure to pay, inventory management, production planning and demand forecasting. Functional modules implemented encompassed finance, general ledger, accounts payable, accounts receivable, order management, purchasing, inventory and manufacturing to align transactional finance with operational processes across the retail value chain.
Integrations were executed with Manhattan WMOS, Intelligrated WES, the e commerce platform and the enterprise data warehouse, with interfaces designed to convey inventory transactions, warehouse execution events and fulfillment status into financial and inventory valuation processes. The integration scope included conveyor controls and warehouse execution interfaces to ensure operational events from inbound and outbound logistics fed into ERP postings and reporting.
Program governance centered on an ERP application team that led strategic business transformation across Forecasting, Order Processing, Outbound Logistics, Inventory Management, Manufacturing, Inbound Logistics, Purchasing and Finance. Rollout planning was staged to align with the greenfield site commissioning, and governance emphasized cross functional process ownership, systems and controls acceptance criteria and formal change control for business process redesign.
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ERP Financial | ERP Financial Management |
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2016 | 2016 |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2017 | 2017 |
In 2017 FreshDirect implemented Sterling Background Check to centralize BackGround Screening for driver recruiting and onboarding workflows. The deployment targeted FreshDirect's Driver Recruiting and Support operations including the 160 Driving Academy in Long Island, NY, and supported recruiting activities across two affiliated operating entities.
Sterling Background Check was configured to orchestrate candidate screening workflows, document capture, and background verification tasks consistent with BackGround Screening applications, including order initiation, status tracking, and document submission. Operational records indicate multiple screenings were processed through Jobvite and Sterling Talentwise, which established an applicant data flow between the applicant tracking environment and Sterling Background Check, and recruiters scanned and submitted required documents into the screening workflow.
Operational coverage centered on recruitment teams and support specialists who managed new hire interviews and background checks, maintaining high confidentiality controls and timely submission of forms and records. The implementation aligned screening results with candidate records used by hiring managers and the driver training program, embedding the Sterling Background Check into core recruiting and onboarding business functions.
Governance changes accompanied the rollout, with staff implementing new methods and procedures to streamline screening throughput and enforce documentation deadlines. Sterling Background Check served as the central BackGround Screening application, enabling coordinated workflows between recruiting, hiring managers, and driver training administration.
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2015 | 2015 |
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Recruiting | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, FreshDirect Singapore implemented LogMeIn BoldChat on its public website. FreshDirect Singapore uses LogMeIn BoldChat, categorized as Chatbots and Conversational AI, to support online customer service and order support workflows for its e-commerce storefront.
The deployment is realized as an embedded website chat widget that connects to vendor-managed services, delivering live chat and automated conversational capabilities at the point of customer interaction. Typical functional capabilities implemented align with the Chatbots and Conversational AI category and include live agent routing, canned responses and templates, proactive chat invitations, session transcripts, and an administrative dashboard for monitoring and basic analytics. The application name LogMeIn BoldChat appears in the site source indicating client-side integration into FreshDirect Singapore web pages.
Operational ownership is centered in customer support and e-commerce operations to triage order inquiries and product questions, with agents using the vendor console and embedded widget to manage conversations. Governance emphasizes conversational template control, response handling procedures, and session management processes to integrate chat handling with online order support workflows.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2012 | 2012 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transportation Management | SCM |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Database Management | IaaS |
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2005 | 2005 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at FreshDIrect Singapore
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by FreshDIrect Singapore Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FreshDIrect Singapore IT executives and key decision makers. This section highlights FreshDIrect Singapore's latest recorded technology evaluations, including Microsoft Power Apps for Apps Development on 2025-07-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FreshDIrect Singapore digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD FreshDIrect Singapore Technographics
FreshDIrect Singapore is a Retail organization based in Singapore,
with around 100 employees and annual revenues of $9.0 million.
FreshDIrect Singapore operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Sterling Background Check and LogMeIn BoldChat,
covering areas like ERP Financial, BackGround Screening and Chatbots and Conversational AI.
FreshDIrect Singapore has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sterling Talent Solutions and GoTo (formerly LogMeIn).
FreshDIrect Singapore recently adopted applications including
DocuSign eSignature in 2021, Bloomreach Exponea Marketing Automation in 2021 and Impact Partnership Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FreshDIrect Singapore’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FreshDIrect Singapore’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FreshDIrect Singapore technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.