Fressnapf Holding
Fressnapf Holding Technographics
Fressnapf Holding Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fressnapf Holding and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Fressnapf Holding employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fressnapf Holding has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, In-House ATS for Applicant Tracking System in 2017, SAP Retail for Retail Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fressnapf Holding is running and its propensity to invest more and deepen its relationship with SAP , In-House Applications , ATOSS Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fressnapf Holding revenues, which have grown to $3.75 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fressnapf Holding intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fressnapf Holding Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Fressnapf Holding implemented SAP ERP ECC 6.0 to centralize ERP Financial processes across its corporate finance organization and German retail operations. The deployment positioned SAP ERP ECC 6.0 as the primary financial management platform for statutory reporting, general ledger control, and consolidated accounting within the retail group.
Work on the SAP ERP ECC 6.0 implementation focused on FI and CO functional areas, with configuration of General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, Cost Center Accounting, Profit Center Accounting, and internal cost controlling. Business Process Architect SAP FI/CO responsibilities included mapping the retail chart of accounts, defining posting and tax determination rules, configuring period-end close workflows, and establishing master data models for finance and controlling objects.
Operational integration emphasized interfaces between SAP ERP ECC 6.0 and retail operational systems, including merchandising platforms, point-of-sale data feeds, procurement and accounts payable touchpoints, payroll and treasury interfaces. Governance workstreams created role-based authorization controls, master data governance for GL and cost objects, and finance process change control to support month-end close and statutory reporting workflows under the ERP Financial implementation.
|
 |
|
|
ERP Financial | ERP Financial Management |
|
2013 | 2013 |
|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2013 | 2013 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Fressnapf Holding deployed an In-House ATS as its Applicant Tracking System. The In-House ATS is embedded on the company's public careers site to capture applicant submissions and manage vacancy listings in a web to ATS flow. Functionally the application centralizes job posting workflows, candidate intake, candidate status tracking, and a searchable candidate repository, reflecting typical Applicant Tracking System capabilities. The deployment targets recruitment and talent acquisition processes used by HR, recruiting teams and hiring managers.
Operational architecture relies on the career site integration to route candidate applications into the In-House ATS and to maintain candidate profiles and application histories. Configuration emphasized vacancy lifecycle management, configurable application forms, status transition rules and role based access controls for HR operations. Governance included codifying hiring workflows and approval gates to standardize application review and communication processes. The In-House ATS serves as Fressnapf Holding's Applicant Tracking System for on-site recruitment operations.
|
|
|
|
|
Compensation Management | HCM |
|
2023 | 2024 |
|
|
|
|
|
Core HR | HCM |
|
2012 | 2013 |
|
|
|
|
|
Core HR | HCM |
|
2024 | 2025 |
|
|
|
|
|
Learning and Development | HCM |
|
2023 | 2024 |
|
|
|
|
|
Onboarding | HCM |
|
2023 | 2024 |
|
|
|
|
|
Payroll | HCM |
|
2012 | 2013 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2023 | 2024 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2023 | 2023 |
|
|
|
|
|
Workforce Management | HCM |
|
2018 | 2019 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Retail | Retail Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Fressnapf Holding implemented SAP Retail as part of its Retail Management initiative, deploying SAP Retail to unify merchandising and warehouse operations across the organization in Germany. The SAP Retail implementation was positioned to support core retail functions and to centralize retail master data and process control under the Retail Management category.
The deployment configured SAP Retail with logistics-focused modules, leveraging IS-Retail functionality for article master management, assortment, pricing and promotion configuration, while implementing Extended Warehouse Management capabilities for warehouse task orchestration, inbound and outbound processes, and inventory control. SAP Retail was configured to provide end to end retail workflows, combining merchandising and warehouse execution capabilities in a single SAP application footprint.
Operational coverage emphasized retail merchandising, store operations and distribution center logistics, aligning inventory and replenishment processes with warehouse execution practices. The project narrative notes SAP Consultant Logistics expertise focused on IS-Retail and EWM configurations, indicating hands on configuration and process adaptation to support store replenishment and fulfillment workflows.
Governance work included harmonizing article master data and establishing process ownership for merchandising and warehouse teams, with training and procedural changes to embed EWM driven warehouse operations. The implementation narrative centers on SAP Retail delivering integrated Retail Management and logistics execution capabilities for Fressnapf Holding, with configuration led by logistics consulting expertise in IS-Retail and EWM.
|
|
|
|
|
Retail Management | ERP Services and Operations |
|
2023 | 2023 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2018 | 2018 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2018 | 2018 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2020 | 2020 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Advanced Planning and Scheduling | SCM |
|
2023 | 2023 |
|
|
|
|
|
Allocation and Replenishment | SCM |
|
2023 | 2023 |
|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2020 | 2020 |
|
|
|
|
|
S&OP | SCM |
|
2023 | 2023 |
|
|
|
|
|
Warehouse Management | SCM |
|
2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Data Management Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2018 | 2018 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2017 | 2017 |
|
|
|
|
|
Whistleblowing Management | TRM |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Fressnapf Holding
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fressnapf Holding Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fressnapf Holding IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fressnapf Holding digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fressnapf Holding Technographics
Fressnapf Holding is a Retail organization based in Germany,
with around 12000 employees and annual revenues of $3.75 billion.
Fressnapf Holding operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, In-House ATS and SAP Retail,
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
Fressnapf Holding has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and In-House Applications.
Fressnapf Holding recently adopted applications including
SAP SuccessFactors Employee Central in 2024, SAP SuccessFactors Compensation in 2023 and SAP SuccessFactors Learning in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fressnapf Holding’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fressnapf Holding’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fressnapf Holding technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.