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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Frimann Biler Tech Stack and Enterprise Applications

Frimann Biler eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WooCommerce eCommerce eCommerce n/a 2014 2014
In 2014 Frimann Biler implemented WooCommerce as the eCommerce engine on its public website. The deployment leverages the WooCommerce plugin model within a WordPress site to deliver a storefront and transactional capabilities for online parts and vehicle-related sales in Denmark. The implementation configures core WooCommerce modules including product catalog and SKU management, shopping cart and checkout flows, order management, inventory controls, tax and shipping rule configurations, and promotional coupon handling. Workflows are centered on web sales capture through the WooCommerce checkout, with order records and payment statuses managed inside the WooCommerce admin console. Operational coverage includes the company sales, parts and service functions that use the storefront for order intake and customer self service. Integration points follow common eCommerce patterns, for example payment gateway integrations, shipping rate and label connectivity, email notification and confirmation workflows, and web analytics instrumentation, all orchestrated through the WordPress and WooCommerce administrative stack. Governance is handled via site administrator and shop manager roles within WordPress, with catalog updates and order processing controlled through standard WooCommerce configuration and user workflows.
Frimann Biler CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2022 2022
In 2022, Frimann Biler deployed Hotjar on its public website to instrument user behavior and support Customer Experience initiatives. The implementation is web-focused, using a client-side Hotjar snippet to capture session recordings, heatmaps, conversion funnels, and on-site feedback, providing behavioral analytics aligned with typical Customer Experience tooling. This configuration targeted website pages used by prospective car buyers and service customers, giving marketing and customer service teams visibility into on-site friction. Hotjar was configured with role-based access and event tagging to segment recordings by key user flows, and data capture settings were adjusted to respect EU consent requirements and retention norms. The deployment emphasized standard Hotjar modules such as session replay, heatmaps, funnels, and feedback polls, enabling operational use by digital marketing, sales support, and customer service without additional backend integration. The Hotjar implementation provides a continuous Customer Experience observability layer for the Frimann Biler website.
Tag Management CRM 2021 2021

IT Decision Makers and Key Stakeholders at Frimann Biler

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Frimann Biler Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Frimann Biler IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Frimann Biler digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Frimann Biler Technographics
Frimann Biler is a Automotive organization based in Denmark, with around 70 employees and annual revenues of $7.0 million.
Frimann Biler operates a diverse technology stack with applications such as WooCommerce and Hotjar, covering areas like eCommerce and Customer Experience.
Frimann Biler has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Automattic and Contentsquare.
Frimann Biler recently adopted applications including Hotjar in 2022, Tealium IQ Tag Management in 2021 and WooCommerce in 2014, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Frimann Biler’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Frimann Biler’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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