Frimann Biler Technographics
Frimann Biler Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Frimann Biler and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Frimann Biler employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Frimann Biler has purchased the following applications: WooCommerce for eCommerce in 2014, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Frimann Biler is running and its propensity to invest more and deepen its relationship with Automattic , Contentsquare , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Frimann Biler revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Frimann Biler intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Frimann Biler Tech Stack and Enterprise Applications
Frimann Biler eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2014 | 2014 |
In 2014 Frimann Biler implemented WooCommerce as the eCommerce engine on its public website. The deployment leverages the WooCommerce plugin model within a WordPress site to deliver a storefront and transactional capabilities for online parts and vehicle-related sales in Denmark.
The implementation configures core WooCommerce modules including product catalog and SKU management, shopping cart and checkout flows, order management, inventory controls, tax and shipping rule configurations, and promotional coupon handling. Workflows are centered on web sales capture through the WooCommerce checkout, with order records and payment statuses managed inside the WooCommerce admin console.
Operational coverage includes the company sales, parts and service functions that use the storefront for order intake and customer self service. Integration points follow common eCommerce patterns, for example payment gateway integrations, shipping rate and label connectivity, email notification and confirmation workflows, and web analytics instrumentation, all orchestrated through the WordPress and WooCommerce administrative stack. Governance is handled via site administrator and shop manager roles within WordPress, with catalog updates and order processing controlled through standard WooCommerce configuration and user workflows.
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Frimann Biler CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Frimann Biler deployed Hotjar on its public website to instrument user behavior and support Customer Experience initiatives. The implementation is web-focused, using a client-side Hotjar snippet to capture session recordings, heatmaps, conversion funnels, and on-site feedback, providing behavioral analytics aligned with typical Customer Experience tooling. This configuration targeted website pages used by prospective car buyers and service customers, giving marketing and customer service teams visibility into on-site friction.
Hotjar was configured with role-based access and event tagging to segment recordings by key user flows, and data capture settings were adjusted to respect EU consent requirements and retention norms. The deployment emphasized standard Hotjar modules such as session replay, heatmaps, funnels, and feedback polls, enabling operational use by digital marketing, sales support, and customer service without additional backend integration. The Hotjar implementation provides a continuous Customer Experience observability layer for the Frimann Biler website.
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Tag Management | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Frimann Biler
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Apps Being Evaluated by Frimann Biler Executives
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