Tortosendo, 6200-823,
Portugal
Frulact Technographics
Frulact Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Frulact and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 291 Frulact employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Frulact has purchased the following applications: Microsoft 365 for Collaboration in 2016, Hotjar for Customer Experience in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Frulact is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Frulact revenues, which have grown to $62.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Frulact intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Frulact Tech Stack and Enterprise Applications
Frulact Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Frulact implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud-hosted Microsoft 365 tenant to support corporate collaboration across the Portugal-based consumer packaged goods business.
Configuration prioritized standard Collaboration modules, with Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for Business for personal file synchronization, Microsoft Teams for chat and meetings, and Microsoft Office desktop and web applications for productivity. These components were set up to enable document versioning, centralized content storage, team communication, and synchronous collaboration workflows.
Governance centered on Microsoft 365 administrative controls and Azure Active Directory identity management to centralize authentication and policy enforcement for employees. Public site indicators show Microsoft 365 artifacts on the company website, reflecting tenant-level services and a visible Microsoft 365 footprint supporting corporate departments and cross-functional teams.
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Collaboration | Collaboration |
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2023 | 2023 |
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Frulact CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Frulact implemented Hotjar on its public website to capture qualitative user behavior and support web experience analysis. Hotjar was deployed as a Customer Experience solution to enable session recordings, heatmaps, conversion funnels and on-page feedback, providing behavioral instrumentation across visitor journeys. The implementation centered on embedding the Hotjar tracking script site-wide and configuring page-level recording and survey triggers to support UX research and content performance diagnostics.
Operational ownership was aligned with digital marketing and product teams who use Hotjar session replay, heatmaps and feedback polls to inform iterative UX and content changes. The deployment relied on standard Hotjar modules including recordings, heatmaps, funnels and surveys, and was consumed directly within the website environment. Frulact Hotjar Customer Experience instrumentation supports a workflow of observation, hypothesis and prioritized UX adjustments without named third-party integration details in the provided source.
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Tag Management | CRM |
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2018 | 2018 |
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Frulact IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Frulact implemented Microsoft Azure Cloud Services to host its public website. The deployment is recorded as Application Hosting and Computing Services and positions Microsoft Azure Cloud Services as the primary platform supporting Frulact's web infrastructure and online presence.
The implementation centers on cloud compute and storage capabilities, with the web application and static assets provisioned on Azure compute resources and object storage, and platform services used to manage runtime and scaling. Operational ownership is aligned to Frulact's web and IT operations teams in Portugal, who manage hosting, content updates, and platform monitoring. This configuration follows standard Application Hosting and Computing Services patterns, using managed compute, persistent storage, and platform-level monitoring to support content delivery and site availability.
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IT Decision Makers and Key Stakeholders at Frulact
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Apps Being Evaluated by Frulact Executives
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