Fruta Fresca
Centro Comercial Monterrey,
Medellin, x, Antioquia,
Colombia
Medellin, x, Antioquia,
Colombia
57 4 444 0101
Retail
Fruta Fresca Technographics
Fruta Fresca Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Fruta Fresca and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Fruta Fresca employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Fruta Fresca has purchased the following applications: Siesa Enterprise for ERP Financial in 2016, Siesa Payroll for Payroll in 2016, Siesa POS for Point Of Sale in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Fruta Fresca is running and its propensity to invest more and deepen its relationship with Siesa , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Fruta Fresca revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fruta Fresca intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Fruta Fresca Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Siesa | Legacy | Siesa Enterprise | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016 Fruta Fresca implemented Siesa Enterprise. The deployment centralized core retail operations for the 200 employee Colombian grocer, consolidating finance, payroll, commercial merchandising and point of sale under a single ERP Financial platform.
Siesa Enterprise was provisioned with Financiero, Nómina, Comercial, POS and Nómina Web modules, complemented by Siesa Intelligence for reporting and analytics. The Financiero module established a centralized general ledger, accounts payable and accounts receivable workflows, while Nómina and Nómina Web handled payroll calculation and statutory reporting. The Comercial and POS components managed pricing, promotions, store transactions and back office order flows.
Operational coverage included finance, human resources payroll, commercial merchandising, store operations and centralized accounting for sites across Colombia. Transactional POS activity was consolidated into commercial records and reconciled into the Financiero module, and payroll module data supported statutory reporting workflows managed through Siesa Intelligence.
Governance focused on role based access and centralized master data for customers, products and chart of accounts, enabling standardized invoicing, tax compliance and payroll processing across departments. The rollout emphasized configuration of module workflows and reporting models to align retail operations with corporate accounting and HR procedures.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Siesa | Legacy | Siesa Payroll | Payroll | HCM | n/a | 2016 | 2016 |
In 2016, Fruta Fresca implemented Siesa Payroll as part of a consolidated Siesa Enterprise deployment. The engagement centered on Payroll operations for the 200-employee Colombian retail chain, and the Apps Category is Payroll.
The technical footprint included Siesa Enterprise modules Financiero, Nómina, Comercial, POS, and Nómina Web, with Siesa Payroll configured to handle core payroll processing and Nómina Web providing online payroll access for employees. Siesa Payroll was instrumented alongside Siesa Intelligence to enable consolidated reporting and operational visibility across payroll and financial datasets.
Integrations were executed within the Siesa Enterprise landscape, linking payroll outputs to Financiero for accounting alignment and to Comercial and POS modules for transactional and workforce cost context. The combined deployment indicates a tightly coupled module architecture, where Siesa Payroll exchanges payroll registers and reporting artifacts with Siesa Intelligence for analytics.
Operational governance emphasized centralized payroll administration across the Colombia sites, standard payroll workflows and role based access through Nómina Web, and coordination between payroll and finance teams. The implementation narrative documents the company level relationship: Fruta Fresca Siesa Payroll Payroll, with Siesa Intelligence supporting reporting and cross module reconciliation.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Siesa | Legacy | Siesa POS | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Fruta Fresca implemented Siesa POS to standardize retail checkout and transactional capture across its Point Of Sale operations. Siesa POS was deployed as the front-line cashier application within a broader Siesa Enterprise installation for the company, and the full application name Siesa POS is used for operational and procurement records.
The deployment was provisioned from the Siesa Enterprise suite, with explicit modules recorded as Financiero, Nómina, Comercial, POS, Nómina Web, and Siesa Intelligence. Functional capabilities implemented at the point of sale included transaction processing, pricing and promotions handling, receipt and fiscal printing, and integration-ready sales capture consistent with Point Of Sale system patterns.
Integrations were established between Siesa POS and the Siesa Financiero and Comercial modules to ensure sales posting, inventory valuation alignment, and revenue accounting, while Nómina Web linkage tied cashier staffing and timekeeping into payroll flows. Siesa Intelligence provided consolidated reporting and BI feeds for retail sales and financial reconciliation, supporting operational coverage across Fruta Fresca’s Colombia retail and back-office finance functions for an organization of roughly 200 employees.
Governance focused on centralized master data for products and pricing, synchronized fiscal journals between POS and financial ledgers, and updated cashier and reconciliation workflows to reflect the integrated suite. The rollout emphasized controlled configuration and phased operational adoption to align store-level checkout processes with centralized commercial and financial controls.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Fruta Fresca
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Fruta Fresca Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fruta Fresca IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fruta Fresca digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Fruta Fresca Technographics
Fruta Fresca is a Retail organization based in Colombia,
with around 200 employees and annual revenues of $6.0 million.
Fruta Fresca operates a diverse technology stack with applications such as
Siesa Enterprise, Siesa Payroll and Siesa POS,
covering areas like ERP Financial, Payroll and Point Of Sale.
Fruta Fresca has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Siesa.
Fruta Fresca recently adopted applications including
userTrack Web Analytics in 2021, Cloudflare CDN in 2021 and Zendesk Service in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fruta Fresca’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Fruta Fresca’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fruta Fresca technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.