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● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

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● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

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● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

Fruta Fresca
Location
Centro Comercial Monterrey,
Medellin, x, Antioquia,
Colombia
Website
https://www.frutafresca.com.co/
Phone
57 4 444 0101
Artw industry
Retail
Employee
Revenue

Fruta Fresca Technographics

Fruta Fresca Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Fruta Fresca and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Fruta Fresca employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Fruta Fresca has purchased the following applications: Siesa Intelligence for Analytics and BI in 2016, Amazon EC2 for Application Hosting and Computing Services in 2018, Zendesk Chat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Fruta Fresca is running and its propensity to invest more and deepen its relationship with Siesa , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Fruta Fresca revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fruta Fresca intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Fruta Fresca Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Siesa Legacy Siesa Intelligence Analytics and BI Analytics and BI n/a 2016 2016 In 2016, Fruta Fresca implemented Siesa Intelligence, deploying it alongside Siesa Enterprise modules Financiero, Nómina, Comercial, POS and Nómina Web. The project targeted the retailer's Colombian operations and was sized to a 200 employee organization in the retail industry. Siesa Intelligence was configured as the company's Analytics and BI layer to consolidate transactional feeds and enable standardized reporting, dashboards and ad hoc analysis. The implementation centralized financial reporting from Financiero, payroll datasets from Nómina and Nómina Web, and sales and customer activity from Comercial and POS. Configuration work emphasized data modeling, dimension and fact alignment, and scheduled extract and load processes consistent with Analytics and BI best practices. Integrations were explicitly built to ingest structured data from the listed Siesa Enterprise modules, preserving source mappings for accounting, payroll and point of sale records. Operational coverage included finance, human resources, commercial management and store level retail operations, with role based access controls applied to separate reporting views. The deployment architecture relied on a single semantic reporting layer to ensure consistent metrics across business functions. Governance mechanisms were instituted to assign data ownership to finance and HR stakeholders, standardize report definitions and control distribution workflows during rollout. Fruta Fresca's Siesa Intelligence implementation connects the Siesa Intelligence application to the Analytics and BI category and to business functions in finance, payroll, commercial and POS operations.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2018 2018
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Zendesk Legacy Zendesk Chat Chatbots and Conversational AI AI-Powered Application n/a 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Collaboration Collaboration 2019 2019
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Experience CRM 2018 2018
Customer Support CRM 2020 2020
Marketing Analytics CRM 2018 2018
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2018 2018
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
eCommerce eCommerce 2018 2018
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2016 2016
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Payroll HCM 2016 2016
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Point Of Sale ERP Services and Operations 2016 2016
IT Decision Makers and Key Stakeholders at Fruta Fresca
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Fruta Fresca Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Fruta Fresca Technographics

Fruta Fresca is a Retail organization based in Colombia, with around 200 employees and annual revenues of $6.0 million.

Fruta Fresca operates a diverse technology stack with applications such as Siesa Intelligence, Amazon EC2 and Zendesk Chat, covering areas like Analytics and BI, Application Hosting and Computing Services and Chatbots and Conversational AI.

Fruta Fresca has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Siesa, Amazon Web Services (AWS) and Zendesk.

Fruta Fresca recently adopted applications including Cloudflare CDN in 2021, userTrack Web Analytics in 2021 and Amazon CloudFront in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Fruta Fresca’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Fruta Fresca’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Fruta Fresca technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.