Furla Portugal Technographics
Furla Portugal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Furla Portugal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 61 Furla Portugal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Furla Portugal has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Salesforce Commerce Cloud for eCommerce in 2018, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Furla Portugal is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Furla Portugal revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Furla Portugal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Furla Portugal Tech Stack and Enterprise Applications
Furla Portugal Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Furla Portugal implemented Zoom as its Audio Video and Web Conferencing solution. The rollout brought Zoom into both internal collaboration and customer-facing workflows by embedding meeting access on the company website. This deployment served the Portugal retail entity, aligning conferencing capability with sales and store operations for a 61 person organization.
Zoom was configured to deliver standard Audio Video and Web Conferencing capabilities, including scheduled and ad hoc meetings, screen sharing, and browser-embedded session initiation from the Furla website. The implementation emphasized web-based meeting initiation to allow customers and store staff to start video consultations directly from furla.com.
Operational governance centralized meeting scheduling and standardized conferencing etiquette and access controls across teams to support sales, store operations, and corporate communications. The implementation positioned Furla Portugal Zoom Audio Video and Web Conferencing for both internal coordination and customer engagement through the website.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Furla Portugal eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Furla Portugal implemented Salesforce Commerce Cloud on their website to establish a cloud-hosted storefront for eCommerce. The deployment uses Salesforce Commerce Cloud as the primary application to manage customer-facing commerce workflows and online product presentation.
Implementation centered on Commerce Cloud functional capabilities typical for eCommerce operations, including product catalog and merchandising, content management for storefront pages, checkout and promotions, customer profile and order lifecycle capabilities, and native commerce reporting. Operational coverage targeted eCommerce, merchandising and marketing teams supporting Furla Portugal's website, with governance organized around centralized storefront management and staged content and promotion release workflows to coordinate merchandising and operations. Salesforce Commerce Cloud is the system used for online product presentation and order capture for Furla Portugal's eCommerce business functions.
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Furla Portugal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Furla Portugal implemented Hotjar on its public website to capture digital user behavior and improve on-site observation. The deployment was positioned within the Customer Experience category and focused on instrumenting the ecommerce touchpoint to support UX research and digital marketing workflows.
Implementation used client-side JavaScript instrumentation to enable Hotjar session recordings, heatmaps, conversion funnel analysis, and on-page feedback surveys, reflecting standard Customer Experience modules for behavioral analytics. Operational coverage centered on the corporate website, informing product, UX, and marketing teams, with governance framed around site-level tagging, access controls, and staged rollout to production pages.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Furla Portugal ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Furla Portugal PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Furla Portugal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Furla Portugal CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Furla Portugal
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Furla Portugal Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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