G.R.Wright & Sons
6 Wharf Road,
Enfield, EN3 4TG,
United Kingdom
Enfield, EN3 4TG,
United Kingdom
44 20 8344-6900
Consumer Packaged Goods
G.R.Wright & Sons Technographics
G.R.Wright & Sons Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by G.R.Wright & Sons and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 108 G.R.Wright & Sons employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that G.R.Wright & Sons has purchased the following applications: Microsoft 365 for Collaboration in 2020, WooCommerce for eCommerce in 2022, FullStory for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems G.R.Wright & Sons is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing G.R.Wright & Sons revenues, which have grown to $58.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for G.R.Wright & Sons intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
G.R.Wright & Sons Tech Stack and Enterprise Applications
G.R.Wright & Sons Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, G.R.Wright & Sons deployed Microsoft 365 as its primary Collaboration platform. Microsoft 365 is present on their public website, indicating tenant level services are active for both external touchpoints and internal collaboration. The deployment establishes Microsoft 365 as the central application supporting email, document collaboration, and team communication across the business.
The implementation leverages Microsoft 365 functional capabilities including Exchange Online for mail, SharePoint Online for content and intranet, OneDrive for user file storage, Microsoft Teams for messaging and meetings, and Office web and desktop apps for productivity. Configuration patterns are consistent with a cloud hosted Microsoft 365 tenancy, using role based administrative controls, user provisioning via Azure Active Directory, and native security and compliance settings provided by Microsoft 365.
Operational coverage is company wide for this 108 employee consumer packaged goods firm, aligning Microsoft 365 Collaboration with business functions such as internal communications, document management, and cross functional coordination between commercial and operations teams. Governance emphasizes tenant centered administration and policy enforcement to standardize workflows and access, while the visible use on the public website ties Microsoft 365 services to both internal and external digital touchpoints.
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G.R.Wright & Sons eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, G.R.Wright & Sons implemented WooCommerce on its public website to establish a direct online sales channel. The deployment uses WooCommerce to deliver eCommerce capability for product catalog presentation, shopping cart and checkout, and order capture tied to the company website for its United Kingdom consumer packaged goods business.
The WooCommerce implementation configures core storefront modules including product listings, category management, pricing and tax rules, shopping cart workflows, and order management. Configuration emphasizes web-first content and commerce workflows, with catalog management and product data entry governed through the site administration interface of WooCommerce.
Operational coverage centers on marketing, customer service, and order fulfillment teams that operate through the website, with WooCommerce serving as the transactional and catalog engine. Payments, shipping, and third party services are expected to be provisioned via WooCommerce extension points and administrative settings rather than embedded custom middleware, keeping integrations aligned with standard eCommerce extension patterns.
Governance and process changes focus on centralized product data control, web content ownership by marketing, and order processing procedures managed by operations to support the storefront. The vendor for the implementation is Automattic and the relationship is primarily website hosted, with WooCommerce acting as the eCommerce platform to enable online sales and order workflows for G.R.Wright & Sons.
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G.R.Wright & Sons CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, G.R.Wright & Sons began using FullStory on their website. FullStory was deployed as a Customer Experience solution to capture session replay and behavioral telemetry from web visitors, providing a data layer for user journey analysis.
The implementation emphasizes session replay, event-level analytics, funnel inspection, and heatmap-style behavior analysis, configuration aligned with common FullStory capabilities. Instrumentation included page-level and custom event tagging plus an event taxonomy to prioritize friction points and conversion steps.
Operational ownership sits with digital marketing and web operations teams, with usage by customer support for issue reproduction and triage. Governance centered on session capture controls and consent-aware data collection to align site analytics with privacy requirements, and the FullStory deployment is scoped to the company website for ongoing UX and behavioral analysis.
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Marketing Automation | CRM |
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2018 | 2018 |
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G.R.Wright & Sons IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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G.R.Wright & Sons CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at G.R.Wright & Sons
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by G.R.Wright & Sons Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from G.R.Wright & Sons IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the G.R.Wright & Sons digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD G.R.Wright & Sons Technographics
G.R.Wright & Sons is a Consumer Packaged Goods organization based in United Kingdom,
with around 108 employees and annual revenues of $58.0 million.
G.R.Wright & Sons operates a diverse technology stack with applications such as
Microsoft 365, WooCommerce and FullStory,
covering areas like Collaboration, eCommerce and Customer Experience.
G.R.Wright & Sons has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and FullStory.
G.R.Wright & Sons recently adopted applications including
WooCommerce in 2022, FullStory in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of G.R.Wright & Sons’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates G.R.Wright & Sons’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete G.R.Wright & Sons technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.