GAME Retail
Unity House, Telford Road,
Basingstoke, RG21 6YJ,
United Kingdom
Basingstoke, RG21 6YJ,
United Kingdom
44 12 5678-4000
Retail
GAME Retail Technographics
GAME Retail Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GAME Retail and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1923 GAME Retail employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GAME Retail has purchased the following applications: Klarna Payments for Payment Processing in 2020, Sage Snowdrops HR for Core HR in 2015, Botify Activation for Intelligent Process Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GAME Retail is running and its propensity to invest more and deepen its relationship with Klarna , Sage , Growth Engineering or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GAME Retail revenues, which have grown to $294.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GAME Retail intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GAME Retail Tech Stack and Enterprise Applications
GAME Retail ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, GAME Retail Limited deployed Klarna Payments on its ecommerce website to handle online checkout transactions, aligning the implementation with the Payment Processing functional domain. The deployment placed Klarna Payments as the primary online payment option for GAME Retail Limited, supporting consumer-facing checkout experiences on the company website in the United Kingdom.
The Klarna Payments implementation included standard Payment Processing capabilities such as authorization and capture workflows, consumer payment selection at checkout, refund handling, and installment or buy now pay later options consistent with the product. Configuration focused on embedding Klarna Payments flows into the storefront checkout, mapping payment states to order lifecycle events, and exposing Klarna payment options within web checkout UI.
Operationally the rollout covered GAME Retail Limiteds online commerce channel, with integration points aligned to checkout transaction processing, payment reconciliation, and merchant settlement workflows. The implementation incorporated payment routing to card networks and the Klarna merchant services platform, and it required updates to order processing and customer service procedures to accommodate deferred payment and installment cases.
Governance changes emphasized transaction lifecycle controls and reconciliation processes, updating customer service workflows to manage Klarna payment statuses and refunds. Ongoing operational responsibilities include monitoring payment authorizations, handling settlement exceptions, and maintaining the Klarna Payments configuration within the ecommerce payment stack.
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GAME Retail HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Snowdrops HR | Core HR | HCM | n/a | 2015 | 2015 |
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Learning and Development | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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GAME Retail AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Botify | Legacy | Botify Activation | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, GAME Retail Limited deployed Botify Activation to restructure internal linking and prioritize high converting product pages ahead of Black Friday. The implementation used Botify Activation within the Intelligent Process Automation category to reduce crawl depth and improve organic discoverability for priority catalog pages.
The deployment leveraged Botify Activation PageWorkers automation capabilities to programmatically adjust internal links, surface priority product pages, and enforce crawl prioritization rules at scale. Configuration emphasized automation of link weightings and crawl depth reduction across product category and product page templates, aligning SEO workflows with commercial priorities for high converting catalog pages.
Operational scope was focused on marketing and SEO teams in the United Kingdom, concentrating changes on key product pages during the seasonal peak. The Botify Activation implementation produced reported outcomes of +146% organic revenue and +113% more organic traffic to key product pages, demonstrating a direct link between the Intelligent Process Automation deployment and improved organic discoverability.
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GAME Retail Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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GAME Retail CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2020 | 2020 |
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GAME Retail ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2019 | 2019 |
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GAME Retail IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at GAME Retail
| First Name | Last Name | Title | Function | Department | Phone | |
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People Director | Director | HR | |
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Senior People Business Partner | Manager | HR | |
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Information Technology Project Manager | Manager | IT | |
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Payroll Officer | Manager | Finance | |
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Managing Director | Director | Finance | |
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Financial Controller | Director | Finance | |
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Operations Manager | Manager | Finance | |
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Systems Subject Matter Manager | Manager | IT | |
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Stock and Controls Assistant Accountant | Manager | Finance | |
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Apps Being Evaluated by GAME Retail Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GAME Retail IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GAME Retail digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GAME Retail Technographics
GAME Retail is a Retail organization based in United Kingdom,
with around 1923 employees and annual revenues of $294.0 million.
GAME Retail operates a diverse technology stack with applications such as
Klarna Payments, Sage Snowdrops HR and Botify Activation,
covering areas like Payment Processing, Core HR and Intelligent Process Automation.
GAME Retail has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Sage and Botify.
GAME Retail recently adopted applications including
Botify Activation in 2023, Mirakl Marketplace Platform in 2022 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GAME Retail’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GAME Retail’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GAME Retail technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.