GAME Retail Limited
Unity House, Telford Road,
Basingstoke, RG21 6YJ,
United Kingdom
Basingstoke, RG21 6YJ,
United Kingdom
44 12 5678-4000
Retail
GAME Retail Limited Technographics
GAME Retail Limited Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GAME Retail Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2051 GAME Retail Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GAME Retail Limited has purchased the following applications: Klarna Payments for Payment Processing in 2020, Growth Engineering LMS for Learning and Development in 2015, Botify Activation for Intelligent Process Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GAME Retail Limited is running and its propensity to invest more and deepen its relationship with Klarna , Growth Engineering , Sage or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GAME Retail Limited revenues, which have grown to $436.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GAME Retail Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GAME Retail Limited Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, GAME Retail Limited deployed Klarna Payments on its ecommerce website to handle online checkout transactions, aligning the implementation with the Payment Processing functional domain. The deployment placed Klarna Payments as the primary online payment option for GAME Retail Limited, supporting consumer-facing checkout experiences on the company website in the United Kingdom.
The Klarna Payments implementation included standard Payment Processing capabilities such as authorization and capture workflows, consumer payment selection at checkout, refund handling, and installment or buy now pay later options consistent with the product. Configuration focused on embedding Klarna Payments flows into the storefront checkout, mapping payment states to order lifecycle events, and exposing Klarna payment options within web checkout UI.
Operationally the rollout covered GAME Retail Limiteds online commerce channel, with integration points aligned to checkout transaction processing, payment reconciliation, and merchant settlement workflows. The implementation incorporated payment routing to card networks and the Klarna merchant services platform, and it required updates to order processing and customer service procedures to accommodate deferred payment and installment cases.
Governance changes emphasized transaction lifecycle controls and reconciliation processes, updating customer service workflows to manage Klarna payment statuses and refunds. Ongoing operational responsibilities include monitoring payment authorizations, handling settlement exceptions, and maintaining the Klarna Payments configuration within the ecommerce payment stack.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Growth Engineering | Legacy | Growth Engineering LMS | Learning and Development | HCM | n/a | 2015 | 2015 |
In 2015, GAME Retail Limited implemented Growth Engineering LMS, deployed as the GAME Learning Zone, to strengthen frontline retail capabilities in the United Kingdom. The engagement was executed as an HR and Learning & Development programme focused on improving store sales and customer service skills, with the project explicitly classified under the Learning and Development apps category.
The deployment emphasized gamified learning and standard LMS capabilities, including modular e-learning content for sales and customer service, learner progression and assessment workflows, and gamification mechanics such as badges, points and leaderboards to drive repeated engagement. Administrators configured content sequencing, cohort assignments and reporting dashboards to enable HR and store managers to track participation and course completion.
Operational coverage targeted UK stores and the central Learning and Development team, supporting store-level user provisioning, manager-led enrolment and role based access for administrators and trainers. The implementation leveraged LMS-native engagement tracking and reporting to support ongoing content updates and local rollout across retail sites.
Governance centered on L&D ownership with store management involvement in learner oversight and regular content refresh cycles. The program delivered very high engagement, recorded large increases in logins and engagement, and produced a reported uplift in average basket size following rollout of Growth Engineering LMS.
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Payroll | HCM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Botify | Legacy | Botify Activation | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, GAME Retail Limited deployed Botify Activation to restructure internal linking and prioritize high converting product pages ahead of Black Friday. The implementation used Botify Activation within the Intelligent Process Automation category to reduce crawl depth and improve organic discoverability for priority catalog pages.
The deployment leveraged Botify Activation PageWorkers automation capabilities to programmatically adjust internal links, surface priority product pages, and enforce crawl prioritization rules at scale. Configuration emphasized automation of link weightings and crawl depth reduction across product category and product page templates, aligning SEO workflows with commercial priorities for high converting catalog pages.
Operational scope was focused on marketing and SEO teams in the United Kingdom, concentrating changes on key product pages during the seasonal peak. The Botify Activation implementation produced reported outcomes of +146% organic revenue and +113% more organic traffic to key product pages, demonstrating a direct link between the Intelligent Process Automation deployment and improved organic discoverability.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at GAME Retail Limited
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GAME Retail Limited Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GAME Retail Limited Technographics
GAME Retail Limited is a Retail organization based in United Kingdom,
with around 2051 employees and annual revenues of $436.0 million.
GAME Retail Limited operates a diverse technology stack with applications such as
Klarna Payments, Growth Engineering LMS and Botify Activation,
covering areas like Payment Processing, Learning and Development and Intelligent Process Automation.
GAME Retail Limited has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Growth Engineering and Botify.
GAME Retail Limited recently adopted applications including
Botify Activation in 2023, Mirakl Marketplace Platform in 2022 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GAME Retail Limited’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GAME Retail Limited’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GAME Retail Limited technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.