GAUDENA
Calle Poniente 134 No. 702 Mexico, D.F,
Azcapotzalco, 2700,
Mexico
Azcapotzalco, 2700,
Mexico
52 55 5719-1636
Consumer Packaged Goods
GAUDENA Technographics
GAUDENA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GAUDENA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 GAUDENA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GAUDENA has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, PrestaShop for eCommerce in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GAUDENA is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GAUDENA revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GAUDENA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GAUDENA Tech Stack and Enterprise Applications
GAUDENA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, GAUDENA implemented Oracle NetSuite ERP as its ERP Financial system. The deployment centralized core finance and accounting functions for the 50 employee consumer packaged goods firm, standardizing general ledger, accounts receivable, accounts payable, billing, and financial reporting workflows. Oracle NetSuite ERP was configured to support ERP Financial controls including bank reconciliation and period close processes, aligning transactional finance with inventory valuation and order to cash financial handoffs.
The implementation used a cloud hosted Oracle NetSuite ERP instance configured for single entity operations in Mexico, with finance and accounting ownership structured to enforce month end close governance and transaction approval workflows. Configuration work focused on chart of accounts design, automated journal processing, accounts receivable aging, accounts payable payment scheduling, and role based access to financial modules to streamline accounting operations and compliance reporting.
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Payment Processing | ERP |
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2020 | 2020 |
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GAUDENA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, GAUDENA implemented Google Workspace (Formerly Google G-Suite) to establish a standardized Collaboration platform for the company. The deployment is referenced on GAUDENA's public website, indicating the organization operates Google Workspace for corporate accounts and externally visible domain configuration.
Configuration aligns with typical Google Workspace modules, including Gmail for corporate email, Google Drive for centralized file storage, Google Docs and Google Sheets for document coauthoring, Google Calendar for scheduling, and Google Meet for virtual meetings, reflecting core Collaboration functionality. Administrative responsibilities are centered on the Google Admin console, with domain-level user provisioning, group-based access controls, and security settings scaled for a 50-employee Consumer Packaged Goods firm operating in Mexico, enabling collaboration across marketing, sales, and operations functions.
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GAUDENA eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PrestaShop | Legacy | PrestaShop | eCommerce | eCommerce | n/a | 2013 | 2013 |
In 2013, GAUDENA implemented PrestaShop as its web storefront platform. The PrestaShop implementation provides core eCommerce capabilities including catalog presentation, product detail pages, cart and checkout flows, and storefront theming tailored to consumer packaged goods merchandising. GAUDENA uses PrestaShop on its public website to present products and capture direct online orders, aligning the application with online retail and order capture business functions. GAUDENA PrestaShop eCommerce supports marketing driven merchandising and transactional sales workflows for the company.
The deployment is a single customer facing site operating from Mexico to run GAUDENA's direct to consumer channel, with configuration scaled to a 50 person organization. Functional scope centers on catalog management, product content updates, promotional pricing rules, and order management workflows that feed fulfillment and customer service processes. Governance and operational ownership are organized around a compact cross functional team responsible for site content, merchandising, and order operations, with iterative storefront configuration and theme updates to maintain the online offering. The PrestaShop application is the primary eCommerce platform in use on GAUDENA's website.
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GAUDENA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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GAUDENA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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GAUDENA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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GAUDENA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GAUDENA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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CFO | CXO | Finance | |
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CTO | CXO | Finance | |
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Apps Being Evaluated by GAUDENA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GAUDENA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GAUDENA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GAUDENA Technographics
GAUDENA is a Consumer Packaged Goods organization based in Mexico,
with around 50 employees and annual revenues of $5.0 million.
GAUDENA operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and PrestaShop,
covering areas like ERP Financial, Collaboration and eCommerce.
GAUDENA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and PrestaShop.
GAUDENA recently adopted applications including
PayPal Enterprise in 2020, Cloudflare CDN in 2020 and Zendesk Service in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GAUDENA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GAUDENA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GAUDENA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.