Gaylord Hotels
6700 N Gaylord Rockies Blvd,
Aurora, 80019, CO,
United States
Aurora, 80019, CO,
United States
1 720-452-6900
Leisure and Hospitality
Gaylord Hotels Technographics
Gaylord Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gaylord Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Gaylord Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gaylord Hotels has purchased the following applications: UKG Workforce Central (ex Kronos Workforce Central) for Workforce Management in 2015, TheFork (formerly Bookatable) for Reservation and Booking Management in 2016, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gaylord Hotels is running and its propensity to invest more and deepen its relationship with UKG , TheFork , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gaylord Hotels revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gaylord Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gaylord Hotels Tech Stack and Enterprise Applications
Gaylord Hotels HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central (ex Kronos Workforce Central) | Workforce Management | HCM | n/a | 2015 | 2015 |
In 2015, Gaylord Hotels implemented UKG Workforce Central (ex Kronos Workforce Central) for Workforce Management. The deployment is exposed via an employee web portal at https://gaylord.kronos.net/wfc/logon, positioning the application as the primary workforce access point for time and schedule activities.
The implementation delivered core Workforce Management capabilities, including time and attendance capture, labor scheduling, absence management, and workforce analytics, together with employee self-service and manager self-service interfaces. UKG Workforce Central (ex Kronos Workforce Central) was configured to reflect hospitality staffing patterns, supporting shift-based schedules, attendance rules, and overtime controls.
Operational coverage encompassed HR and operations teams across Gaylord Hotels, supporting roughly 3,000 employees with emphasis on frontline and hourly staff. The web-based access model centralized routine workforce transactions and provided a single source for payroll-relevant time data and schedule distribution.
Governance shifted toward standardized time and attendance policies and centralized schedule approval workflows, embedding operational controls directly into the Workforce Management platform. The rollout used the web portal as the primary distribution and access mechanism for managers and staff, and the system preserved audit trails to support compliance and operational oversight.
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Gaylord Hotels ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TheFork | Legacy | TheFork (formerly Bookatable) | Reservation and Booking Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 Gaylord Hotels implemented TheFork (formerly Bookatable) as its Reservation and Booking Management solution on the public website. The deployment centers on an embedded booking interface that surfaces restaurant availability and captures reservations for onsite food and beverage outlets, aligning the TheFork (formerly Bookatable) application with guest facing booking workflows.
TheFork (formerly Bookatable) was configured to support online reservation capture, real time availability, table management workflows, guest profile capture, and automated confirmation messaging, reflecting common Reservation and Booking Management capabilities. Configuration efforts emphasized reservation rules, party size handling, time slot cadence, and blackout periods, and included embedding the booking widget into property web pages and mobile responsive templates to preserve the guest experience from web to on premise arrival.
Operational scope covers Gaylord Hotels restaurants and broader food and beverage business functions on the website, with the platform responsible for customer facing booking flows and internal table assignment orchestration. Governance and operational ownership were instituted with F&B management and web content teams maintaining booking policies and widget configuration, while the implementation remains resident on the website and integrates via the front end booking widget into the guest journey and the reservation lifecycle.
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Gaylord Hotels AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Gaylord Hotels implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website to provide real time web messaging for guest inquiries. The deployment uses Salesforce Chat as the front end conversational layer aligned with the Chatbots and Conversational AI category, embedding a web chat widget to capture live sessions and route them to live agents.
The implementation emphasized core Salesforce Chat capabilities, including real time text sessions, agent presence and queuing, session transfer between agents, and scripted responses for common guest scenarios. Configuration work focused on chat window behavior, operating hour controls, and canned response and routing rules to streamline first contact handling and reduce manual routing overhead.
Operational coverage centers on guest services functions such as reservations assistance, front desk escalation intake, and event inquiries, with the chat channel published across the Gaylord Hotels public site. Integration points explicitly include the website chat channel and the agent console used by contact center staff, and workflows were designed to escalate sessions to offline follow up by phone or email when required.
Governance and rollout included establishing chat routing policies, agent staffing rules and shift coverage for peak event periods, along with training for agents on conversational handling and knowledge base referencing. The narrative focuses on the structural implementation of Salesforce Chat, maintaining clear alignment between application capabilities, the Chatbots and Conversational AI category, and guest facing service operations.
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Gaylord Hotels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Gaylord Hotels Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Gaylord Hotels eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Gaylord Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Listing Management | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Gaylord Hotels ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Gaylord Hotels PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Gaylord Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Gaylord Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Director Of Finance And Accounting | Director | Finance | |
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Director of Human Resources Operations | Director | HR | |
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Human Resources Manager | Manager | HR | |
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Senior Director of Human Resource Operations and Analytics | Director | HR | |
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Director of Human Resources | Director | HR | |
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Director of Operational Excellencea nd Innovation | Director | Finance | |
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Apps Being Evaluated by Gaylord Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gaylord Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gaylord Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Gaylord Hotels Technographics
Gaylord Hotels is a Leisure and Hospitality organization based in United States,
with around 3000 employees and annual revenues of $600.0 million.
Gaylord Hotels operates a diverse technology stack with applications such as
UKG Workforce Central (ex Kronos Workforce Central), TheFork (formerly Bookatable) and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Workforce Management, Reservation and Booking Management and Chatbots and Conversational AI.
Gaylord Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, TheFork and Salesforce.
Gaylord Hotels recently adopted applications including
Adobe Experience Manager in 2021, DocuSign eSignature in 2021 and Doxim Striata Digital Customer Communication in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gaylord Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gaylord Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gaylord Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.