Geckobrands
2950 Prairie Street SW #1000,
Grandville, 49418, MI,
United States
Grandville, 49418, MI,
United States
1 833-464-3256
Retail
Geckobrands Technographics
Geckobrands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Geckobrands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 470 Geckobrands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Geckobrands has purchased the following applications: PayPal Braintree for Payment Processing in 2021, Cavallo SalesPad for Retail Management in 2014, GoDaddy Webmail for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Geckobrands is running and its propensity to invest more and deepen its relationship with PayPal , Amazon Web Services (AWS) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Geckobrands revenues, which have grown to $146.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Geckobrands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Geckobrands Tech Stack and Enterprise Applications
Geckobrands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP | n/a | 2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2023 | 2023 |
|
|
|
|
|
Payment Processing | ERP |
|
2023 | 2023 |
|
|
|
|
|
Payment Processing | ERP |
|
2023 | 2023 |
|
|
|
|
|
Payment Processing | ERP |
|
2023 | 2023 |
|
|
|
|
|
Payment Processing | ERP |
|
2023 | 2023 |
|
|
|
|
|
Payment Processing | ERP |
|
2023 | 2023 |
|
Geckobrands ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cavallo Solutions | Legacy | Cavallo SalesPad | Retail Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Geckobrands implemented Cavallo SalesPad as a Retail Management platform to centralize sales analytics and CRM capabilities for its United States operations. The deployment positioned Cavallo SalesPad to support retail sales planning and account-level insight generation across the company’s retail channels.
The implementation emphasized SalesPad’s sales analytics and CRM capabilities, with configuration of account-level dashboards, opportunity tracking workflows, and reporting for sell-through and account targeting. Cavallo SalesPad was used to capture account interactions, surface segmentation insights, and operationalize sales planning at the account level.
Operational coverage for Cavallo SalesPad spanned Geckobrands’ United States operations, aligning field sales and merchandising around common account metrics. Using Cavallo SalesPad the team uncovered approximately 400 missed opportunities and grew their customer base by about 25 percent, driving improved sell-through and more focused account targeting.
Governance centered on embedding account-level insight into routine sales planning and account review processes, enabling consistent use of Cavallo SalesPad data for territory and account decisions. The deployment illustrated how a Retail Management application can be used to convert analytics into operational account actions across sales and merchandising functions.
|
Geckobrands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Geckobrands Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2015 | 2015 |
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
|
|
|
|
Web Content Management | Content Management |
|
2019 | 2019 |
|
Geckobrands eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2014 | 2014 |
|
|
|
|
|
eCommerce | eCommerce |
|
2026 | 2026 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2023 | 2023 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2020 | 2020 |
|
Geckobrands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Support | CRM |
|
2023 | 2023 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2025 | 2025 |
|
|
|
|
|
Tag Management | CRM |
|
2018 | 2018 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
Geckobrands ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2023 | 2023 |
|
Geckobrands PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
Geckobrands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2025 | 2025 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2025 | 2025 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2021 | 2021 |
|
Geckobrands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2013 | 2013 |
|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2015 | 2015 |
|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
|
2025 | 2025 |
|
IT Decision Makers and Key Stakeholders at Geckobrands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Geckobrands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Geckobrands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Geckobrands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Geckobrands Technographics
Geckobrands is a Retail organization based in United States,
with around 470 employees and annual revenues of $146.0 million.
Geckobrands operates a diverse technology stack with applications such as
PayPal Braintree, Cavallo SalesPad and GoDaddy Webmail,
covering areas like Payment Processing, Retail Management and Collaboration.
Geckobrands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Cavallo Solutions and GoDaddy.
Geckobrands recently adopted applications including
Shopify in 2026, Arches Platform in 2025 and Cloudflare CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Geckobrands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Geckobrands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Geckobrands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.