Generac
S45 W29290 Highway 59,
Waukesha, 53189, WI,
United States
Waukesha, 53189, WI,
United States
1 617-535-4766
Manufacturing
Generac Technographics
Generac Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Generac and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5389 Generac employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Generac has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, Avature CRM for Candidate Relationship Management in 2020, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Generac is running and its propensity to invest more and deepen its relationship with SAP , Avature , Talented Learning or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Generac revenues, which have grown to $4.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Generac intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Generac Tech Stack and Enterprise Applications
Generac ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Generac implemented SAP ERP ECC 6.0 as its ERP Financial platform, initiating a program with development leadership in design, development, testing, code review, and performance tuning across SAP ECC 6.0 and SAP CRM. The engagement statement explicitly covered development leadership responsibilities across major application areas and release quality assurance for the SAP stack.
The implementation work addressed core modules within SAP ERP ECC 6.0, including financial accounting and controlling, procurement and inventory management, order-to-cash sales functionality, and manufacturing planning, reflecting category-aligned ERP Financial workflows. Configuration efforts centered on chart of accounts design, financial closing and period-end posting controls, master data harmonization, and transactional posting rules to support statutory and management reporting.
Integration scope included alignment between SAP ERP ECC 6.0 and SAP CRM for customer master synchronization and quote-to-cash flows, plus interface and data orchestration work to ensure consistent master data and transactional handoffs between finance, sales, and supply chain. Development leadership responsibilities covered ABAP development oversight, interface development, unit and integration testing, and targeted performance tuning for high-volume posting and billing processes.
Governance and delivery practices emphasized formal code review, structured testing cycles, and performance tuning as part of the development lifecycle, with deployment procedures coordinated across finance, procurement, manufacturing, and customer service functions. The narrative centers on SAP ERP ECC 6.0 as the ERP Financial backbone for Generac, with SAP CRM integrated to support customer-centric transactional processes.
|
Generac HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2020 | 2020 |
In 2020, Generac deployed Avature CRM on its website to support Candidate Relationship Management. Avature CRM is implemented as the front-line candidate engagement and talent pipelining layer for Generac, directly embedded in the company career site to capture interest and manage candidate journeys for hiring teams.
Configuration centers on career site integration, candidate sourcing and pipelining workflows, and automated engagement capabilities typical of Candidate Relationship Management platforms. Avature CRM is used to structure branded talent pools, manage application intake and staged candidate communications, and enforce standardized candidate lifecycle stages for recruiters.
Operational coverage targets Generac's HR and talent acquisition function across the company, with governance organized around centralized recruitment workflows and role-based access controls for hiring managers and recruiters. The implementation positions Avature CRM as the unified Candidate Relationship Management system for employer branding, candidate engagement, and recruitment workflow orchestration at Generac.
|
|
|
|
|
Learning and Development | HCM |
|
2016 | 2016 |
|
|
|
|
|
Recruiting | HCM |
|
2020 | 2020 |
|
Generac Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018 Generac implemented Microsoft 365 as its enterprise Collaboration platform. The Microsoft 365 deployment functions as the primary collaboration backbone for corporate communications, document management, and cross-team collaboration across the company.
The implementation includes core Microsoft 365 capabilities such as Exchange Online email, Microsoft Teams for persistent chat and meetings, SharePoint Online for intranet and document libraries, OneDrive for file synchronization, and the Office desktop and web productivity suite. Configuration work focused on collaboration workflows, content lifecycle controls, and shared document libraries to support knowledge work and project teams.
Publicly visible references on the Generac website corroborate organization-wide use of Microsoft 365 for corporate content and collaboration. Operational coverage aligns with standard business functions for a manufacturing firm of Generac size, including corporate communications, IT-managed collaboration services, product and engineering collaboration workflows, and marketing content coordination.
Governance centers on a centralized Microsoft 365 tenant model with identity and access management aligned to Azure Active Directory, role based access controls for site and document permissions, and information protection policies to manage data classification and sharing. Rollout and ongoing administration emphasize tenant level governance, user provisioning workflows, and centralized policy enforcement for collaboration services.
|
Generac Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2014 | 2014 |
|
Generac eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2023 | 2023 |
|
Generac SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management | SCM |
|
2016 | 2016 |
|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2017 | 2018 |
|
|
|
|
|
Real-Time Transportation Visibility | SCM |
|
2016 | 2016 |
|
|
|
|
|
Warehouse Management | SCM |
|
2016 | 2016 |
|
Generac CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Customer Experience | CRM |
|
2015 | 2015 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2018 | 2018 |
|
|
|
|
|
Sales Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Engagement | CRM |
|
2018 | 2018 |
|
Generac ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2020 | 2020 |
|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Generac Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2014 | 2014 |
|
|
|
|
|
Supplier Relationship Management | Procurement |
|
2014 | 2014 |
|
Generac PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Robotic Process Automation | PaaS |
|
2016 | 2016 |
|
Generac IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
Generac CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2015 | 2015 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Generac
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Generac Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Generac IT executives and key decision makers. This section highlights Generac's latest recorded technology evaluations, including Manhattan Active Supply Chain for Supply Chain Management on 2025-01-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Generac digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Generac Technographics
Generac is a Manufacturing organization based in United States,
with around 5389 employees and annual revenues of $4.30 billion.
Generac operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Avature CRM and Microsoft 365,
covering areas like ERP Financial, Candidate Relationship Management and Collaboration.
Generac has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Avature and Microsoft.
Generac recently adopted applications including
USPS Click-N-Ship in 2023, Salesforce Sales Cloud in 2021 and Okta Identity Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Generac’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Generac’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Generac technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.