Apps Run The World

Generali France Software Purchases and Digital Transformation Initiatives

Last updated on 2021-08-18 16:24:30

Discover the latest software purchases and digital transformation initiatives being undertaken by Generali France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6818 Generali France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Generali France has purchased the following applications: Matomo Analytics for Marketing Analytics in 2021, Commanders Act CDP for Customer Data Platform in 2021, Xandr Invest (ex AppNexus DSP) for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Generali France is running and its propensity to invest more and deepen its relationship with Matomo , Commanders Act , Xandr or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Generali France revenues, which have grown to $1.62 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Generali France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Generali France is today one of the leading insurers in France. The turnover of the company, whose establishment in France dates back to 1832, reached 11.9 billion euros in 2017. Generali France relies on more than 10,000 employees and general agents to offer solutions insurance to 8.3 million customers, individuals or beneficiaries of guarantees in the context of their activity, as well as 800,000 businesses and professionals.

Scope and Challenges

Generali focuses on digital transformation. Along the way, they created a Competence Center in this area to accelerate the adoption and deployment of these technologies in the group.

The insurer is launching in France in flagship projects of artificial intelligence with IBM, as part of its transformation program "Excellence 2022" initiated in 2017. In favor of the rise of the phygital that combines relationship between a Physical adviser and digital services to optimize the quality of services offered to customers and insurance intermediaries, he intends to combine the two worlds.

Outcome and Implications

IBM Watson Artificial Intelligence is used in several digital applications created by the Generali France Artificial Intelligence Competence Center, including:

A "Letizia" virtual assistant for Generali France advisers:  "Letizia" enables Generali France's 700 general agents to respond more accurately and quickly to the requests of their end customers regarding car or home insurance. The augmented intelligence solution, available since April 2018, is based on IBM Watson Virtual Assistant technology available on IBM Cloud. Generali France plans to extend the scope to brokers by the end of 2018, then to use "Letizia" to support the underwriting process by the first half of 2019.

·      A virtual voice assistant(voicebot) to improve the customer experience through a new way of interacting, based on voice and natural language. Powered by IBM Watson, and using Zaion's voice recognition solution, the voicebot transforms client (voice) calls into text, and IBM Watson understands the intent and provides the answer. This voicebot is currently available to home insurance customers distributed by Generali France's salaried sales consultants. Since its availability in July 2018, the voicebot delivers more than 350 home insurance certificates each week, of which 60% of the certificates are entirely made via the interactive voice server. The remaining 40% - for specific requests - are finalized by human managers. Since the beginning of October 2018,

·      A conversational agent named "Leo" for Generali France customers and prospects.  This offer is based on IBM Watson Virtual Assistant. It will be used to present Generali France's offers and answer customers' recurring questions about their insurance contracts via the generali.fr website . It is currently in pilot phase for 170 voluntary customers of Generali France, who have applied via a co-creation platform. The scope will be extended to all Generali France employees by October 12, then to all customers and prospects by the end of 2018.

Artificial intelligence projects are already in production and are receiving positive feedback from customers and employees/advisors.

Quotes

"The talents of artificial intelligence are highly sought after and we believe that this skills center offers them the diversity of challenges they are looking for because it invests in all insurance activities - cars, homes, health, savings, natural events. ... - throughout an insurance customer journey where the link between digital experience and physical advice is a major issue, "said David Wassong, Head of Artificial Intelligence at Generali France.

"The Generali France and IBM project around AI illustrates the current transformation of the business of insurers / banks which is based on 3 pillars: an open IA platform, assets / accelerators to deploy the use cases while reducing the costs, and a special focus on the skills and talents needed to ensure successful adoption of the solutions. "-said Jean-Philippe Desbiolles, AI Vice President at IBM France. Extensive transformation programs, combined with Watson and Cloud technologies, are powerful assets to help Generali France realize concrete projects to better serve its customers.


3, Avenue John Fitzgerald Kennedy , Saint-Gratien
Paris, 95210 , x
France
33 1 3417 4648
https://www.generali.fr/
Industry Employees Revenue
Insurance 6818 $1.62B

Enterprise Software and Cloud Applications being used by Generali France


Vendor Old Product New Product Category Market Users VAR/SI When Live
IBM Legacy Applications IBM Watson Cognitive Computing Artificial Intelligence n/a Direct 2017 2017
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Data Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2016 2016
Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Exchange Online Collaboration Collaboration n/a n/a 2019 2019
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Customer Data Platform CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2008 2008
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Supplier Relationship Management Procurement Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2016 2016
Vendor Old Product New Product Category Market Users VAR/SI When Live
Rocket Science Group Legacy Applications Mailchimp Mandrill Transactional Email PaaS n/a n/a 2018 2018
Vendor Old Product New Product Category Market Users VAR/SI When Live
IBM Legacy Applications IBM Watson Cognitive Computing Artificial Intelligence n/a Direct 2017 2017

IT Decision Makers and Key Stakeholders at Generali France


First Name Last Name Title Email Phone
Subscribe Subscribe Director of Purchasing Subscribe Subscribe
Subscribe Subscribe CEO Subscribe Subscribe
Subscribe Subscribe CEO Subscribe Subscribe
Subscribe Subscribe Chief Information Security Officer Subscribe Subscribe
Subscribe Subscribe COO Subscribe Subscribe
Subscribe Subscribe CFO Subscribe Subscribe