Delavan, 53115, WI,
United States
Geneva Supply Inc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Geneva Supply Inc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Geneva Supply Inc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Geneva Supply Inc has purchased the following applications: Microsoft 365 for Collaboration in 2015, Robocom RIMS Warehouse Management for Warehouse Management in 2015, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Geneva Supply Inc is running and its propensity to invest more and deepen its relationship with Microsoft , Robocom , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Geneva Supply Inc revenues, which have grown to $99.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Geneva Supply Inc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Geneva Supply Inc implemented Microsoft 365 as its Collaboration platform. Using Microsoft 365 on their website is publicly referenced, indicating the Microsoft 365 tenant is in active use for corporate collaboration and external-facing integration points.
The Microsoft 365 deployment emphasizes core Collaboration capabilities, including hosted email and calendaring, cloud document storage and coauthoring, and real-time communication and team workspaces. The implementation narrative aligns with standard Microsoft 365 configuration patterns, applying SharePoint style intranet sites for centralized document management and OneDrive style personal storage to support collaborative workflows across teams.
Operational coverage is company wide across distribution operations, sales, customer service, and corporate administration for approximately 320 employees, managed under a centralized tenant model. Governance is oriented around centralized administration, role based access controls, and document governance policies to standardize collaboration controls and user provisioning tied to corporate roles.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Robocom | Legacy | Robocom RIMS Warehouse Management | Warehouse Management | SCM | n/a | 2015 | 2015 |
In 2015, Geneva Supply Inc implemented Robocom RIMS Warehouse Management to serve core Warehouse Management functions for its distribution operations. Geneva has been a Robocom customer since it was founded and operates Robocom’s RWMS.net in tandem with the Next Generation Enterprise Resource Planning system, with over 100,000 items maintained across the two systems and an average shipping volume of 300 orders daily totaling roughly 1,000 line items per day.
The Robocom RIMS Warehouse Management deployment was configured to support inventory control, receiving, directed putaway, pick-pack-ship execution, and warehouse tasking, using barcode-directed workflows and order orchestration typical of Warehouse Management systems. Configuration emphasized SKU-level inventory records and pick sequencing to handle high SKU counts and multi-line orders.
Operational integration linked Robocom RIMS Warehouse Management with the Next Generation ERP to synchronize item master data, order release, and shipping records, enabling end-to-end order flow between ERP and the WMS. The implementation covers Geneva’s distribution and fulfillment operations and is the system of record for inventory and outbound shipping processes.
Governance and process restructuring focused on master data stewardship for more than 100,000 items, cross-functional ownership between operations and IT for inventory accuracy, and documented receiving, picking, and shipping verification workflows to maintain order accuracy within Robocom RIMS Warehouse Management and Next Generation.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Geneva Supply Inc implemented Hubspot CRM, deploying the Hubspot CRM instance as the central customer and prospect record for web-generated contacts. Geneva Supply Inc is a U.S. distribution company with approximately 320 employees, and the Hubspot CRM implementation was embedded on their public website to capture inbound leads via forms and tracking scripts, streaming contact and activity data into the cloud-hosted CRM. The deployment targeted sales and marketing functions to create a single source of truth for prospect engagement and deal progression.
Configuration emphasized standard CRM capabilities, including contact and deal management, web form lead capture, marketing email workflows, activity tracking, and sales pipeline stages. Hubspot CRM was configured to standardize contact properties, enforce lead qualification rules, apply lead routing into sales sequences, and instrument website forms to feed automated workflows. Governance focused on joint sales and marketing ownership of qualification criteria, consistent property schemas, and a staged rollout of web-facing forms and email templates to align operational processes.
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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