Genius Foods
22 Northumberland St S W Ln,
Edinburgh, EH3 6JD,
United Kingdom
Edinburgh, EH3 6JD,
United Kingdom
44 80 0019-2736
Consumer Packaged Goods
Genius Foods Technographics
Genius Foods Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Genius Foods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 256 Genius Foods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Genius Foods has purchased the following applications: SAP Business ByDesign for ERP Financial in 2015, Civica HR & Payroll for Payroll, Core HR in 2016, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Genius Foods is running and its propensity to invest more and deepen its relationship with SAP , Civica , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Genius Foods revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Genius Foods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Genius Foods Tech Stack and Enterprise Applications
Genius Foods ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP | Cofficient | 2015 | 2015 |
In 2015 Genius Foods implemented SAP Business ByDesign as its core ERP Financial platform to consolidate commercial, financial and customer workflows. The company engaged Cofficient as the implementation partner, and Cofficient led requirements discovery and configuration work to align the cloud ERP with Genius Foods business model and growth plans.
The implementation focused on financial management and commercial reporting capabilities, with configuration to support accounting, order management, and sales analysis across product lines including the company online store. SAP Business ByDesign was configured to connect customer relationship management processes with customer care workflows, and to provide an integrated view of sales and commercial performance across channels.
Integrations and operational coverage emphasized connectivity between sales channels, customer service, partners and suppliers, and reporting that spans the UK and growing international footprints in Canada, Spain and North America. Operational departments impacted included finance, commercial operations, sales, marketing and customer service, with system data used to inform product, marketing and customer service decisions.
Governance and rollout were driven by Cofficient in collaboration with Genius Foods finance leadership, with attention to process alignment and user intuitive configuration to encourage adoption and best practices. The SAP Business ByDesign implementation delivered an integrated view of Genius Foods business for the first time, enabled stronger financial reporting to support business development, streamlined CRM and customer care connectivity, and provided cost effective, user intuitive technology to improve business processes.
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Genius Foods HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Civica | Legacy | Civica HR & Payroll | Payroll, Core HR | HCM | n/a | 2016 | 2017 |
In 2016, Genius Foods implemented Civica HR & Payroll. The deployment targeted core employee lifecycle, payroll processing and time capture functions under the Payroll,Core HR category for a multisite manufacturing business with the intent to support HR and payroll business functions across sites.
The implementation comprised Civica HR, payroll and Time & Attendance modules, configured to manage employee records, payroll runs, time and attendance capture, shift scheduling and statutory payroll reporting. Configuration emphasized standard core HR workflows, payroll calculation engines and time capture integration points typical for Payroll,Core HR applications, with an emphasis on a feature roadmap to accommodate business growth.
Operational coverage was organized around Genius Foods multisite manufacturing footprint, centralizing personnel and payroll data to support HR, payroll and operations teams. The project was led from a business systems perspective, with the deployment approach selected because it matched the company culture for multisite operations and supported phased adoption across sites.
Genius Foods articulated a requirement for a solution that would evolve with the business, and the vendor selection reflected that priority. As Business Systems Manager Stewart Ross stated, "We wanted a solution that would grow with our business and had a well defined features roadmap," and "Civica ticked all the boxes — it offered the best functionality and value-added services for the price point," reflecting confidence in long term roadmap alignment and fit for the organisation.
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Time and Attendance | HCM |
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2016 | 2017 |
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Genius Foods Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Genius Foods deployed Microsoft 365. Microsoft 365 serves as their primary Collaboration platform.
The deployment is a cloud hosted Microsoft 365 tenant provisioned to support core productivity workflows across the United Kingdom operations of the consumer packaged goods business. Implementation emphasis is on unified communications, document management, and collaborative content authoring to support marketing, finance, supply chain and product development functions. Microsoft 365 is referenced on the company website, indicating public facing integration between corporate web properties and the Microsoft 365 tenant.
Functional modules in use include Microsoft 365 components such as Exchange Online for email, Teams for meetings and chat, SharePoint and OneDrive for content management and intranet, and Office desktop and web applications for authoring and collaboration. Configuration signals point to tenant level administration, centralized identity and access controls, and content lifecycle workflows consistent with the Collaboration category. The relationship is explicit, Genius Foods Microsoft 365 Collaboration supports cross functional collaboration and web presence integration.
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Collaboration | Collaboration |
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2015 | 2015 |
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Genius Foods SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2015 | 2015 |
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Genius Foods CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Genius Foods PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Genius Foods IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Genius Foods CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Genius Foods
| First Name | Last Name | Title | Function | Department | Phone | |
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People Business Partner | Manager | HR | |
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Chief Executive Officer | CXO | Finance | |
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Financial Controller | Director | Finance | |
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Applications Support Manager | Manager | IT | |
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Head of IT Business Systems | Director | IT | |
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Head of IT Business Systems | Director | IT | |
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Human Resources Manager | Manager | HR | |
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Chief Executive Officer | CXO | Finance | |
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Global Marketing Director | Director | Marketing | |
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Chief Financial Officer | CXO | Finance | |
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Interim Head of HR | Director | HR | |
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SAP Process and Compliance Manager | Manager | IT | |
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Strategy and Transformation Director | Director | Operations | |
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Apps Being Evaluated by Genius Foods Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Genius Foods IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Genius Foods digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Genius Foods Technographics
Genius Foods is a Consumer Packaged Goods organization based in United Kingdom,
with around 256 employees and annual revenues of $70.0 million.
Genius Foods operates a diverse technology stack with applications such as
SAP Business ByDesign, Civica HR & Payroll and Microsoft 365,
covering areas like ERP Financial, Payroll, Core HR and Collaboration.
Genius Foods has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Civica and Microsoft.
Genius Foods recently adopted applications including
Salesforce Marketing Cloud in 2021, Salesforce Marketing Cloud in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Genius Foods’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Genius Foods’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Genius Foods technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.