Denver, 80222, CO,
United States
GenSales Technographics
GenSales Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GenSales and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 GenSales employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GenSales has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, CallRail Call Tracking for Call Tracking and Recording in 2016, GoDaddy for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GenSales is running and its propensity to invest more and deepen its relationship with Google , CallRail , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GenSales revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GenSales intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GenSales Tech Stack and Enterprise Applications
GenSales Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, GenSales implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities for its professional services operations. The deployment used Google Workspace as a cloud hosted SaaS platform and was configured on the gensales.com domain to centralize email, calendaring, document storage, and real time document editing. Core applications implemented include Gmail, Google Calendar, Google Drive, Google Docs, Google Sheets, Google Slides, and Google Meet, with administration managed through the Google Admin console. This configuration frames Google Workspace (Formerly Google G-Suite) as the primary Collaboration system supporting client communications and internal team coordination.
Configuration and governance focused on user provisioning, role based group access controls, and centralized account management to match a 25 person organizational structure within the United States. Operational use covers business functions such as client engagement, project coordination, knowledge sharing, and administrative workflows, with Shared Drives and collaborative Docs supporting iterative project work. Security and policy settings were managed through the admin console for domain level controls and email routing, and typical Collaboration workflows were embedded into day to day operations.
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GenSales CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2016 | 2016 |
In 2016, GenSales implemented CallRail Call Tracking on its website. The deployment addressed Call Tracking and Recording for the 25 employee United States professional services firm, instrumenting inbound phone interactions to improve visibility into lead sources for sales and marketing.
The technical footprint centers on website instrumentation using CallRail Call Tracking, deploying CallRail tracking scripts and dynamic number insertion to present trackable numbers to visitors, route calls through CallRail, and capture call recordings and attribution data. Functional modules implemented include call tracking, call recording, and attribution reporting via CallRail dashboards, with operational ownership allocated to sales and marketing for lead qualification workflows and access control to recorded calls. The implementation is scoped to website-based call capture and internal operational reporting, with configuration focused on tracking number management, recording settings, and attribution mapping consistent with Call Tracking and Recording practices.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2019 | 2019 |
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GenSales IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016 GenSales deployed GoDaddy to host and manage its public website. The deployment uses GoDaddy within the Application Hosting and Computing Services category for domain registration, DNS management, and web hosting of the company's site. Implementation scope covered the corporate site at gensales.com, with hosting configuration and DNS records provisioned through GoDaddy's control panel, reflecting a single-site, small-business hosting model appropriate for a 25-employee professional services firm.
Functional capabilities implemented include website hosting, domain lifecycle management, DNS configuration, and standard provisioning workflows such as file-based publishing and SSL certificate provisioning via GoDaddy. Operational ownership is managed by internal site administration and marketing for content updates and certificate renewals, with GoDaddy serving as the primary application infrastructure provider; the configuration does not reference integrations with other enterprise systems and governance centers on control panel access and account credential management.
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IT Decision Makers and Key Stakeholders at GenSales
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by GenSales Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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