College Park, 30337, GA,
United States
Georgia International Convention Center Technographics
Georgia International Convention Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Georgia International Convention Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Georgia International Convention Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Georgia International Convention Center has purchased the following applications: Amadeus Sales & Event Management for Event Management in 2019, Intuit Mailchimp for Marketing Automation in 2018, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Georgia International Convention Center is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , Intuit , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Georgia International Convention Center revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Georgia International Convention Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Georgia International Convention Center Tech Stack and Enterprise Applications
Georgia International Convention Center Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus Sales & Event Management | Event Management | Collaboration | n/a | 2019 | 2019 |
In 2019 Georgia International Convention Center implemented Amadeus Sales & Event Management to centralize event sales and operational workflows for its leisure and hospitality venue. The deployment targeted venue-level event coordination across sales, catering and operations teams at a 60-employee convention facility, aligning the installation with the Event Management category and the center’s venue management use cases.
Amadeus Sales & Event Management was configured to support core event management capabilities typical of the category, including sales and catering workflows, RFP processing and quoting, contract and document generation, function diary and event scheduling, and banquet event order orchestration. Configuration emphasized consolidated customer records, event calendars and rate and inventory controls to standardize proposal-to-event execution processes.
Operational scope covered sales, catering, event operations and front-of-house coordination, with governance centered on workflow orchestration from RFP intake to confirmed event orders and scheduled services. The implementation structured role-based access and event lifecycle handoffs so sales teams, operations staff and catering managers could operate from a single event record, improving cross-functional coordination across the facility.
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Georgia International Convention Center CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018 Georgia International Convention Center implemented Intuit Mailchimp for Marketing Automation. The deployment was focused on using Intuit Mailchimp on the GICC website to capture event registrants and newsletter subscribers, enabling centralized email campaign orchestration for venue promotions and attendee communications.
Functional capabilities implemented include audience list management, embedded website signup forms, email template management, campaign scheduling, and basic campaign reporting consistent with Marketing Automation workflows. Operational scope targeted marketing and events functions, with governance oriented around subscription workflows and audience hygiene, managed by the organization’s internal marketing staff.
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Georgia International Convention Center IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Georgia International Convention Center implemented Google Cloud Platform (GCP) for Application Hosting and Computing Services to host and serve its public website. Google Cloud Platform (GCP) is used as the primary application hosting layer supporting web servers, static content delivery, and backend compute resources. This deployment connects Georgia International Convention Center Google Cloud Platform (GCP) Application Hosting and Computing Services to the organization’s online marketing and event information functions.
The deployment follows standard public cloud hosting patterns, with inferred use of managed compute for web processing, object storage for media and site assets, and content delivery strategies to optimize public site performance. Functional modules in this Application Hosting and Computing Services implementation include compute provisioning, asset storage, load distribution, and monitoring and logging to support availability and troubleshooting. Operational coverage is focused on the external website rather than broader enterprise systems, aligning with a compact IT footprint and a web-first approach to hosting.
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IT Decision Makers and Key Stakeholders at Georgia International Convention Center
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Apps Being Evaluated by Georgia International Convention Center Executives
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