Gilsa
Manuel Barragan # 200 Ex Hacienda El Canada, General Escobedo,
Nuevo Leon, 66055,
Mexico
Nuevo Leon, 66055,
Mexico
52 81 8122 7100
Retail
Gilsa Technographics
Gilsa Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gilsa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Gilsa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gilsa has purchased the following applications: SAP Business One for ERP Financial in 2014, Zendesk Chat for Chatbots and Conversational AI in 2013, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gilsa is running and its propensity to invest more and deepen its relationship with SAP , Zendesk , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gilsa revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gilsa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gilsa Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Gilsa implemented SAP Business One to establish core ERP Financial capabilities across its Mexico operations. The rollout emphasized configuration for new retail branches and activation of core modules, with SAP Business One mapped to Sales and Distribution, Materials Management, Financial Accounting and Warehouse Management functions.
Implementation workstreams included module-level customizing for SD, MM, FI and WM, targeted operation support for SD, FI, MM and WS, and mass data loading using LSMW, BI and MM17 style utilities. The deployment also involved creation and adjustment of functional configurations to support branch-level processes in sales, procurement, finance and warehouse operations.
Development and extensibility efforts centered on modification, creation and ongoing maintenance of ABAP programs and web services to meet Mexican tax and reporting requirements. Deliverables included electronic invoicing integration for SAT compliance and support for electronic accounting contabilidad Electrónica, combined with operational support for application maintenance and tax-related program updates.
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Gilsa implemented Zendesk Chat as its customer interaction platform, deploying Zendesk Chat within the Chatbots and Conversational AI category to serve as the company CRM for customer-facing conversations. Gilsa is a Mexico-based retail company with approximately 300 employees, and the deployment positioned Zendesk Chat as the primary repository for conversational records and customer contact history.
The implementation focused on conversational capture and agent workflows commonly found in Chatbots and Conversational AI solutions, including web chat widget deployment, conversation logging, agent-facing response templates, and automated routing rules to align incoming chats with frontline service teams. Zendesk Chat was configured to retain conversation transcripts and support tagging and categorization of interactions so that chat sessions could function as CRM records for customer service and retention activity.
Operational responsibility for Zendesk Chat rested with customer service and e-commerce teams, centralizing real-time customer engagement across Gilsa's retail channels in Mexico. The application impacted business functions including customer support, order inquiry handling, and front-line sales assistance, with agents using Zendesk Chat as the system of record for ongoing customer dialogues.
Governance changes accompanied the rollout, with process updates to conversation tagging, ownership assignment, and agent training to ensure chat-first CRM practices were adopted. Zendesk Chat was thus embedded as the conversational CRM platform, aligning chat operational workflows with Gilsa's customer service procedures.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Gilsa implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment standardized email and cloud productivity across the retailer, covering an employee base of approximately 300 in Mexico and is referenced on the company website.
Google Workspace (Formerly Google G-Suite) was configured to deliver core collaboration modules including Gmail, Google Drive, Calendar, Docs, Sheets, Slides, and Google Meet, with administrative control through the Google Admin console. Functional capabilities implemented align with Collaboration workflows such as shared document collaboration, calendar scheduling, group email, cloud storage, and basic mobile device management and group based access controls.
Operational governance focused on domain provisioning, organizational units, centralized user provisioning and email routing configured through admin settings to support corporate communications and desktop productivity. The implementation is visible on Gilsa's public site, confirming active use of Google Workspace as the company Collaboration backbone.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Product Information Management | eCommerce |
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2014 | 2014 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2014 | 2014 |
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Supply Chain Management | SCM |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Gilsa
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Gilsa Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gilsa IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gilsa digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Gilsa Technographics
Gilsa is a Retail organization based in Mexico,
with around 300 employees and annual revenues of $30.0 million.
Gilsa operates a diverse technology stack with applications such as
SAP Business One, Zendesk Chat and Google Workspace (Formerly Google G-Suite),
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Gilsa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Zendesk and Google.
Gilsa recently adopted applications including
StackPath CDN in 2021, Adobe Commerce (ex Magento) in 2019 and Hotjar in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gilsa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gilsa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gilsa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.