GitLab
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San Francisco, 94104, CA,
United States
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United States
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Professional Services
GitLab Technographics
GitLab Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GitLab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2375 GitLab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GitLab has purchased the following applications: Coupa Invoice for AP Automation in 2018, Greenhouse ATS for Applicant Tracking System in 2019, Zuora Revenue for Revenue Cycle Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GitLab is running and its propensity to invest more and deepen its relationship with Coupa Software , Tipalti , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GitLab revenues, which have grown to $759.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GitLab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GitLab Tech Stack and Enterprise Applications
GitLab ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, GitLab implemented Coupa Invoice as its AP Automation solution to centralize invoice intake and approvals within the Systems We Own Procurement and AP portfolio. This Coupa Invoice deployment was positioned to automate core accounts payable functions and to serve Finance and Procurement business functions across the company.
The implementation of Coupa Invoice focused on invoice capture, validation, PO matching, exception routing, and automated approval workflows consistent with AP Automation capabilities. Configuration emphasized automated invoice routing to approvers, rule based validation to reduce manual triage, and workflow orchestration to support invoice to payment lifecycles.
Coupa Invoice was integrated with NetSuite for posting and payment processing, and GitLab added a formal process to surface and manage Coupa Invoice and payment integration errors to NetSuite. Operational coverage explicitly included Procurement and Accounts Payable teams under Systems We Own Procurement and AP, with the integration handling GL interface posting and payment status reconciliation workflows.
Governance and process ownership were documented in GitLab's FinanceOps handbook, with Kayoko Cooper assigned as the process owner and updating the process description and title one year ago. This implementation ties GitLab Coupa Invoice AP Automation to Accounts Payable operations, with documented ownership and error handling processes recorded in the enterprise handbook.
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AP Automation | ERP |
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2020 | 2020 |
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ERP Financial | ERP |
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2018 | 2018 |
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Expense Management | ERP |
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2019 | 2019 |
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Expense Management | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2018 | 2018 |
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Subscription and Recurring Billing | ERP |
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2021 | 2021 |
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Tax Management | ERP |
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2019 | 2019 |
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GitLab HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, GitLab implemented Greenhouse ATS as its Applicant Tracking System to manage external hiring and on-site job listings. Greenhouse ATS is used as the primary system of record for job postings hosted on GitLabs website, handling application intake and candidate workflow for public requisitions.
The implementation centers on core Applicant Tracking System capabilities, including job posting and career site hosting, candidate tracking through the application pipeline, resume parsing and structured application forms, and interview scheduling and feedback capture. Configuration emphasis is on requisition workflows and structured hiring stages to support repeatable sourcing and selection processes.
Operational ownership is within Talent Acquisition and HR, with the deployment serving GitLabs recruiting function and external candidate experience on the website. Governance focused on standardized requisition approvals and centralized candidate status management to ensure consistent hiring processes across teams.
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BackGround Screening | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2022 | 2022 |
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Employee Experience | HCM |
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2020 | 2020 |
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HR Compliance | HCM |
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2020 | 2020 |
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GitLab ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zuora | Legacy | Zuora Revenue | Revenue Cycle Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 GitLab implemented Zuora Revenue as its revenue accounting application to centralize contract and invoice-based revenue processes. Zuora Revenue is used in GitLab's Revenue Cycle Management architecture alongside the company owned Zuora Billing instance to support end to end recognition and accounting for subscription and transactional revenue across the USA and Canada territories.
The Zuora Revenue deployment is configured to consume invoice and subscription transaction feeds from Zuora Billing and to apply contract accounting and revenue recognition routines consistent with a Revenue Cycle Management implementation. The configuration includes automated handling of invoice-level tax treatments by integrating tax calculation outputs, and the system supports period close orchestration and revenue reporting workflows operated by FinanceOps.
Zuora Revenue is integrated with Avalara AvaTax for tax calculation on transactions and invoices originating in Zuora Billing, with Avalara performing automatic state return filings in the USA. GitLab maintains territory-specific tax controls, in Canada registering GitLab Inc. as non resident for GST HST, PST, and QST and excluding customers with valid TQ numbers from QST, with QST returns filed quarterly, and a quarterly nexus analysis is performed for US states to assess filing obligations.
Operational governance for Zuora Revenue is managed by FinanceOps, which coordinates invoice ingestion, tax exceptions such as Canadian TQ handling, and quarterly nexus and filing reviews. The implementation emphasizes integration-driven automation between Zuora Billing, Zuora Revenue, and Avalara AvaTax to streamline revenue accounting and tax reporting workflows across FinanceOps and related finance functions.
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Travel Management | ERP Services and Operations |
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2019 | 2019 |
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GitLab AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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GitLab Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2014 | 2014 |
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GitLab Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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GitLab CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing, Sales Engagement | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2025 | 2025 |
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GitLab EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2018 | 2018 |
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EPM | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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GitLab ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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GitLab Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2019 | 2019 |
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GitLab TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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GitLab PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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GitLab IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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GitLab CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2022 | 2022 |
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GitLab Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at GitLab
| First Name | Last Name | Title | Function | Department | Phone | |
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VP, Infrastructure Engineering | VP | R&D | |
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Vice President, Head of IT | VP | IT | |
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Information Technology Manager | Manager | IT | |
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VP of Development | VP | Operations | |
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Chief Technology Officer / EVP | CXO | IT | |
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Chief Legal Officer and Corporate Secretary | CXO | Legal | |
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Chief People Officer | CXO | HR | |
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People Compliance Partner | Manager | HR | |
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Senior Director, Contracts and Legal Operations | Director | Legal | |
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Director of Legal, Corporate | Director | Legal | |
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Apps Being Evaluated by GitLab Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GitLab IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GitLab digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD GitLab Technographics
GitLab is a Professional Services organization based in United States,
with around 2375 employees and annual revenues of $759.0 million.
GitLab operates a diverse technology stack with applications such as
Coupa Invoice, Greenhouse ATS and Zuora Revenue,
covering areas like AP Automation, Applicant Tracking System and Revenue Cycle Management.
GitLab has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Greenhouse and Zuora.
GitLab recently adopted applications including
Salesforce Sales Engagement in 2025, Lumos Identity Lifecycle Management (ILM) in 2024 and Zoominfo Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GitLab’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GitLab’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GitLab technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.