Melbourne, 3000, VIC,
Australia
GL Exhibitions Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by GL Exhibitions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 440 GL Exhibitions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GL Exhibitions has purchased the following applications: Adxl AI for Intelligent Process Automation in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GL Exhibitions is running and its propensity to invest more and deepen its relationship with Adxl or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GL Exhibitions revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GL Exhibitions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adxl | Legacy | Adxl AI | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, GL Exhibitions deployed Adxl AI to automate multi-channel advertising and ad-copy generation for event promotion and audience targeting in the UAE, explicitly applying Intelligent Process Automation to marketing campaign orchestration. The deployment targeted marketing and promotional processes for exhibition events and positioned Adxl AI as the core automation layer for creative production and audience engagement workflows.
Core modules implemented included multi-channel ad automation, AI copy and creative generation, and automated retargeting, reflecting the product capabilities advertised by the vendor. Configuration emphasized template-driven creative production, dynamic copy variant generation, and rule-based retargeting logic to streamline campaign setup and reduce manual cross-team handoffs between creative and media functions.
Operational coverage focused on marketing and event promotion process areas in the UAE, with implementation workstreams organized around campaign lifecycle automation from briefing through creative generation to retargeting staging. Deployment design balanced reusable creative templates and campaign orchestration features to support recurring event promotions and audience targeting use cases.
Governance and process changes centered on standardizing campaign templates and authoring workflows to centralize creative approvals and accelerate time-to-launch for events. ADXL reported improved campaign efficiency and lead generation for GL Exhibitions following the Adxl AI deployment, indicating measurable improvements in campaign delivery and audience engagement for the marketing organization.
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