Melbourne, 3000, VIC,
Australia
GL Exhibitions Technographics
GL Exhibitions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GL Exhibitions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 440 GL Exhibitions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GL Exhibitions has purchased the following applications: Adxl AI for Intelligent Process Automation in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, WordPress for Web Content Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GL Exhibitions is running and its propensity to invest more and deepen its relationship with Adxl , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GL Exhibitions revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GL Exhibitions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GL Exhibitions Tech Stack and Enterprise Applications
GL Exhibitions AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adxl | Legacy | Adxl AI | Intelligent Process Automation | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, GL Exhibitions deployed Adxl AI to automate multi-channel advertising and ad-copy generation for event promotion and audience targeting in the UAE, explicitly applying Intelligent Process Automation to marketing campaign orchestration. The deployment targeted marketing and promotional processes for exhibition events and positioned Adxl AI as the core automation layer for creative production and audience engagement workflows.
Core modules implemented included multi-channel ad automation, AI copy and creative generation, and automated retargeting, reflecting the product capabilities advertised by the vendor. Configuration emphasized template-driven creative production, dynamic copy variant generation, and rule-based retargeting logic to streamline campaign setup and reduce manual cross-team handoffs between creative and media functions.
Operational coverage focused on marketing and event promotion process areas in the UAE, with implementation workstreams organized around campaign lifecycle automation from briefing through creative generation to retargeting staging. Deployment design balanced reusable creative templates and campaign orchestration features to support recurring event promotions and audience targeting use cases.
Governance and process changes centered on standardizing campaign templates and authoring workflows to centralize creative approvals and accelerate time-to-launch for events. ADXL reported improved campaign efficiency and lead generation for GL Exhibitions following the Adxl AI deployment, indicating measurable improvements in campaign delivery and audience engagement for the marketing organization.
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GL Exhibitions Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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GL Exhibitions Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2025 | 2025 |
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GL Exhibitions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2022 | 2022 |
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GL Exhibitions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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GL Exhibitions CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at GL Exhibitions
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GL Exhibitions Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||