San Jose, 95118, CA,
United States
Global Surf Industries Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Global Surf Industries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17 Global Surf Industries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Global Surf Industries has purchased the following applications: Priority AccountEdge for ERP Financial in 2020, LiveChat for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Global Surf Industries is running and its propensity to invest more and deepen its relationship with Priority Software , LiveChat, Inc. , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Global Surf Industries revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Global Surf Industries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Priority Software | Legacy | Priority AccountEdge | ERP Financial | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Global Surf Industries implemented Priority AccountEdge to centralize core back office accounting and inventory control, deploying the Priority AccountEdge application as its primary ERP Financial system. The 2020 deployment addressed small business finance needs for the United States based retailer while aligning bookkeeping and order processing with the company mission and long term use of AccountEdge technology noted by company president Mark Kelly, an AccountEdge customer since 2002.
The implementation configured standard ERP Financial modules including general ledger, accounts payable, accounts receivable, invoicing, purchase order processing, inventory management and financial reporting. Workflows were organized around order to cash and purchase to pay processes, with chart of accounts configuration, bank reconciliation procedures and cost of goods sold tracking tailored to retail surfboard merchandising and wholesale fulfillment patterns.
Operationally the Priority AccountEdge deployment consolidated finance and operations workflows within Global Surf Industries, supporting finance and merchandising teams at the company headquarters and the companys fulfillment operations. Governance focused on centralized financial controls, standardized month end close processes and inventory valuation procedures, enabling consistent transactional processing and canonical financial reporting across the business.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017 Global Surf Industries implemented LiveChat on its website as a vendor hosted customer engagement channel, aligning the deployment with the Chatbots and Conversational AI category. The decision focused on a website-embedded engagement layer to support online inquiries and sales assistance for the United States based retailer.
The LiveChat implementation used standard cloud SaaS deployment patterns, embedding the LiveChat JavaScript widget into site pages to enable browser based agent consoles. Configuration leveraged category aligned capabilities including the embeddable web chat widget, automated greetings, canned responses, chat transcripts, and basic conversational automation to streamline synchronous customer conversations.
Operational ownership rested with customer support and online sales functions and was sized for a small internal team consistent with a 17 person organization. Governance emphasized chat routing and response guidelines, and the rollout was executed as a site level integration into the company website using the LiveChat application.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Global Surf Industries implemented Google Workspace (Formerly Google G-Suite). The company maintains a cloud hosted Google Workspace tenancy anchored to the surfindustries.com domain and surfaces Google Workspace services directly on its public website for corporate communications and contact routing. This deployment represents a Collaboration platform for a 17 person retail organization, providing email routing, shared calendars, and document collaboration.
Operational administration is conducted through the Google Admin console, with a small user roster and standard account provisioning, group mailing lists, and domain managed identities consistent with Collaboration deployments. Functional modules in active use include Gmail, Google Drive and Docs, and Calendar, supporting marketing, sales, and operations workflows across the company. Governance is pragmatic and centralized, driven by a single admin model common in small firms, with management of accounts, access controls, and DNS configuration for mail delivery.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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