goBrands, Inc.
goBrands, Inc. Technographics
goBrands, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by goBrands, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 goBrands, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that goBrands, Inc. has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Lever by Employ for Applicant Tracking System in 2020, eduMe AI for Generative AI Platforms in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems goBrands, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing goBrands, Inc. revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for goBrands, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
goBrands, Inc. Tech Stack and Enterprise Applications
goBrands, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | AVATA | 2018 | 2019 |
In 2018, goBrands, Inc. implemented Oracle Cloud ERP. The deployment established an ERP Financial footprint and was executed in tandem with Oracle SCM Cloud to align financial and supply chain transaction flows across the business.
Oracle Cloud ERP was configured to deliver core financial modules including general ledger, accounts payable, accounts receivable, fixed assets, and cash management, while Oracle SCM Cloud covered procurement, inventory, and order management capabilities. Configuration work focused on cloud-native financial workflows, accounting period close orchestration, and configurable control frameworks consistent with ERP Financial practices.
AVATA served as the system integrator for the initiative, overseeing Oracle Cloud ERP implementation and application configuration on Oracle Cloud Infrastructure. The implementation targeted finance, procurement, and supply chain operations within goBrands, Inc., standardizing chart of accounts, transactional posting rules, procure to pay processes, and order to cash workflows.
Governance was structured around centralized financial controls and process orchestration to support month end close and supplier management, using a phased rollout to align operational teams and minimize business disruption. Oracle Cloud ERP was positioned as the primary SaaS platform for transactional finance while Oracle SCM Cloud provided the complementary supply chain execution layer.
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Payment Processing | ERP |
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2015 | 2015 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2023 | 2023 |
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goBrands, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, goBrands, Inc. implemented Lever by Employ as its Applicant Tracking System. The deployment places Lever by Employ directly on goBrands' public careers site, routing applicants through Lever's hosted apply flow to capture candidate profiles and job applications. The implementation centralized Talent Acquisition and HR operations, aligning requisition management, candidate sourcing, interview scheduling, and offer tracking within the Applicant Tracking System to support retail store hiring and corporate recruiting needs.
Architecturally the configuration relies on career site integration, embedding Lever apply links on goBrands' website and creating candidate pipelines inside Lever by Employ. Operational coverage focuses on recruiting and hiring managers with role based access controls, standardized interview workflows, and stage gating to govern candidate progression. Lever by Employ is used to instrument candidate workflows and structured hiring pipelines for goBrands' recruiting operations.
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BackGround Screening | HCM |
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2022 | 2022 |
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Core HR | HCM |
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2021 | 2022 |
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Learning and Development | HCM |
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2021 | 2021 |
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Onboarding | HCM |
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2021 | 2021 |
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Payroll Tax Compliance | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2021 | 2022 |
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goBrands, Inc. AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| eduMe | Legacy | eduMe AI | Generative AI Platforms | AI Development | n/a | 2021 | 2021 |
In 2021 goBrands, Inc. implemented eduMe AI in the Generative AI Platforms category to support onboarding and upskilling for driver-partners across more than 500+ U.S. cities. The deployment was scoped to HR and onboarding functions, with the stated aim of shortening time-to-productivity and curbing churn among frontline delivery drivers. eduMe AI was positioned as the central learning and engagement layer for distributed driver-partners and HR-led training programs.
Implementation modules emphasized content delivery, role-based microlearning, and automated assessment workflows to align learning paths with operational checklists and shift readiness. Typical capabilities of Generative AI Platforms applied through eduMe AI include programmatic content generation for personalized learning, conversational coaching assistants for on-demand guidance, and learner analytics to monitor onboarding progress and skill attainment. Operational governance was described as residing within HR and learning operations to coordinate rollout, content curation, and standardization of training workflows across the companys U.S. footprint.
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ML and Data Science Platforms | AI Development |
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2019 | 2019 |
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goBrands, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
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goBrands, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2021 | 2021 |
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goBrands, Inc. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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goBrands, Inc. SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2018 | 2019 |
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goBrands, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Engagement, Customer Loyalty | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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goBrands, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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goBrands, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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goBrands, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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goBrands, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2022 | 2022 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at goBrands, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Finance | Director | Finance | |
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Corporate Controller | Director | Finance | |
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IT Director | Director | IT | |
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Information Technology Purchasing Manager | Manager | IT | |
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General Counsel | CXO | Finance | |
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Deputy General Counsel | CXO | Finance | |
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Human Resources Business Partner | Manager | HR | |
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VP, Legal | VP | Legal | |
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Talent Acquisition Manager | Manager | HR | |
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Director, People & Culture | Director | HR | |
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Manager, Human Resouces | Manager | Finance | |
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Apps Being Evaluated by goBrands, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from goBrands, Inc. IT executives and key decision makers. This section highlights goBrands, Inc.'s latest recorded technology evaluations, including Okta Identity Cloud for Identity and Access Management (IAM) on 2024-11-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the goBrands, Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-11-13 | goBrands, Inc. | Evaluated | Okta | Okta Identity Cloud | Identity and Access Management (IAM) | CyberSecurity |
FAQ - APPS RUN THE WORLD goBrands, Inc. Technographics
goBrands, Inc. is a Retail organization based in United States,
with around 5000 employees and annual revenues of $650.0 million.
goBrands, Inc. operates a diverse technology stack with applications such as
Oracle Cloud ERP, Lever by Employ and eduMe AI,
covering areas like ERP Financial, Applicant Tracking System and Generative AI Platforms.
goBrands, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and eduMe.
goBrands, Inc. recently adopted applications including
Andela Pay in 2023, CheckR in 2022 and Cyber Triage in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of goBrands, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates goBrands, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete goBrands, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.