Golf Digest Online Inc.
2-10-2 Higashi-Gotanda Shinagawa-ku,
Tokyo, 141-0022,
Japan
Tokyo, 141-0022,
Japan
81 3 5656 2888
Retail
Golf Digest Online Inc. Technographics
Golf Digest Online Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Golf Digest Online Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1123 Golf Digest Online Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Golf Digest Online Inc. has purchased the following applications: Appier AiDeal for Artificial Intelligence Marketing in 2020, Salesforce Krux DMP for Data Management Platform in 2020, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Golf Digest Online Inc. is running and its propensity to invest more and deepen its relationship with Appier , GumGum , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Golf Digest Online Inc. revenues, which have grown to $344.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Golf Digest Online Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Golf Digest Online Inc. Tech Stack and Enterprise Applications
Golf Digest Online Inc. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appier | Legacy | Appier AiDeal | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Golf Digest Online Inc. deployed Appier AiDeal to instrument consumer sessions and capture mouse movement as behavioral signals. Appier AiDeal in the AI Sales Triger category was configured to track and measure user mouse movements and apply machine learning analysis to infer intent and friction points from session data. The implementation routed cursor telemetry into Appier AiDeal’s ML processing pipeline, enabling rapid operational decision making. GDO used AiDeal output to adjust its PDCA cycles, meaning plan, do, check, act, and to create a time limited coupon that was valid for 60 minutes to qualify customers for free delivery. The team divided the target audience into two cohorts and ran A/B testing to measure conversion rates for the group that received the coupon versus the control group without the coupon. Deployment and operational coverage focused on the consumer e commerce funnel on GDO’s site in Japan, impacting marketing, promotions, e commerce merchandising, and fulfillment operations. Measurement and governance centered on feeding AiDeal insights into campaign planning and A/B test analysis to inform promotional targeting and operational adjustments.
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Golf Digest Online Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Krux DMP | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, Golf Digest Online Inc. deployed Salesforce Krux DMP on its website. The deployment uses Salesforce Krux DMP as a Data Management Platform to centralize first-party web audience data and support marketing and advertising use cases.
Instrumentation focuses on web-level data collection to build unified visitor profiles, consolidate behavioral signals, and enable audience segmentation and activation. The implementation leverages core Data Management Platform capabilities, including profile stitching, audience segmentation, and audience export for activation into advertising and analytics workflows, with configuration for tag-based capture and consent-aware collection.
Operational ownership is aligned with digital marketing and analytics functions, providing segmented audiences and data exports to personalization and advertising channels on Golf Digest Online Inc. web properties. Governance centers on segmentation rules, data hygiene, and consent management to preserve audience quality and regulatory compliance.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2015 | 2015 |
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Golf Digest Online Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020, Golf Digest Online Inc. deployed New Relic APM as its Application Performance Management solution to instrument and monitor its public website. New Relic APM is used to collect transaction traces, real time performance metrics, and error analytics across the web stack, and the full application name New Relic APM is referenced in operational dashboards and alerting workflows. The implementation emphasizes application level instrumentation across browser and server tiers, feeding centralized telemetry that supports fault isolation and performance visibility for customer facing pages.
Operational coverage is focused on the company website and is consumed by site reliability, development, and digital product teams. Configuration includes transaction tracing, error and exception reporting, synthetic monitoring where applicable, and service level indicators with alert rules to support incident triage and prioritization. Governance centers on centralized dashboards and routed alerts to engineering teams, with phased instrumentation across services during rollout. The deployment clarifies the relationship between Golf Digest Online Inc., New Relic APM, Application Performance Management, and web operations as the primary monitoring and observability pathway.
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Golf Digest Online Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Golf Digest Online Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Golf Digest Online Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Golf Digest Online Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Golf Digest Online Inc. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Golf Digest Online Inc. Technographics
Golf Digest Online Inc. is a Retail organization based in Japan,
with around 1123 employees and annual revenues of $344.0 million.
Golf Digest Online Inc. operates a diverse technology stack with applications such as
Appier AiDeal, Salesforce Krux DMP and New Relic APM,
covering areas like Artificial Intelligence Marketing, Data Management Platform and Application Performance Management.
Golf Digest Online Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Appier, Salesforce and New Relic.
Golf Digest Online Inc. recently adopted applications including
Appier AiDeal in 2020, GumGum in 2020 and Salesforce Krux DMP in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Golf Digest Online Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Golf Digest Online Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Golf Digest Online Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.