Goodfood
4600 Hickmore Street,
Saint-Laurent, H4T 1K2, QC,
Canada
Saint-Laurent, H4T 1K2, QC,
Canada
1 855-515-5191
Professional Services
Goodfood Technographics
Goodfood Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Goodfood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1800 Goodfood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Goodfood has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2018, Emissary Interview Scheduling for Interview Scheduling in 2022, Zendesk Chat for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Goodfood is running and its propensity to invest more and deepen its relationship with Microsoft , Stripe , Emissary or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Goodfood revenues, which have grown to $294.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Goodfood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Goodfood Tech Stack and Enterprise Applications
Goodfood ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Goodfood implemented Microsoft Dynamics 365 for Finance and Operations to support corporate finance and accounting functions. The deployment focused on ERP Financial capabilities, centralizing transactional ledgers and standardizing financial processes across the organization. Implementation scope emphasized financial management modules such as general ledger, accounts payable, accounts receivable, fixed assets, budgeting, and financial reporting to enable ERP data analysis.
Microsoft Dynamics 365 for Finance and Operations was configured to consolidate transactional financial data and to support analytics for finance and revenue operations teams. Governance measures included role based security, standardized month end close workflows, and configurable financial controls to align with corporate accounting policies. The configuration and data model supported ongoing ERP data analysis work noted in source materials, with the application serving as the central ERP Financial system for Goodfood.
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Payment Processing | ERP |
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2020 | 2020 |
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Goodfood HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emissary | Legacy | Emissary Interview Scheduling | Interview Scheduling | HCM | n/a | 2022 | 2022 |
In 2022, Goodfood deployed Emissary Interview Scheduling to support high-volume recruiting and onboarding for delivery workers, implementing the application as a core Interview Scheduling and candidate engagement tool for Talent Acquisition in Canada. The deployment targeted candidate outreach, confirmations and onboarding communications, using Emissary Interview Scheduling to orchestrate text based touchpoints and scheduling workflows for TA teams.
Configuration work centered on outreach automation, SMS confirmations and scheduling workflow automation, with Emissary Interview Scheduling configured to manage candidate contact cadence, appointment confirmations and preboarding messaging. The implementation emphasized text first engagement, enabling automated candidate reminders and two way messaging to confirm interview times and next steps.
Operational coverage was Talent Acquisition and onboarding for delivery operations across Canada, with the solution handling high volume candidate engagement and scheduling use cases specific to frontline hiring. The deployment supported TA recruiters and onboarding coordinators responsible for outreach, interview booking and candidate confirmation.
Governance changes included restructuring outreach cadence and confirmation steps within TA workflows to incorporate text based scheduling and confirmations via Emissary Interview Scheduling. Reported outcomes from the case study show response rates rising from about 30 to 40 percent to over 70 percent, average response times falling to under an hour, and onboarding no shows decreasing by 10 to 20 percent.
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Recruiting Chatbot | HCM |
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2021 | 2021 |
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Goodfood AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Goodfood deployed Zendesk Chat on its public website. The deployment uses Zendesk Chat as part of the Chatbots and Conversational AI category to provide real-time conversational capability for visitors to makegoodfood.ca, aligned with the company’s Canada-facing customer experience channels.
The implementation is executed as an embedded web chat widget driven by client-side script, delivering live chat, pre-chat intake, automated triggers, canned responses, chat transcripts, and agent-facing conversation management. Zendesk Chat is configured to surface visitor context and enable basic routing and session handoff, reflecting standard Chatbots and Conversational AI functional patterns for web support.
Operationally the footprint is centered on the public website and designed to support customer-facing inquiries across Canada, with governance oriented toward customer support and web operations. Source information does not specify any additional third-party integrations or implementation partners, so the current signal describes a website-focused Zendesk Chat configuration rather than a broader systems integration.
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Goodfood Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Goodfood CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Goodfood ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Goodfood PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Goodfood IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Goodfood
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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Vice President Finance | VP | Finance | |
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General Manager - Head of Operations | Director | Finance | |
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Senior Director, Program Management Office | Director | Operations | |
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Senior Director of Supply Chain | Director | Supply Chain | |
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Vice President National Supply Chain | VP | Supply Chain | |
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Director Warehouse and Distribution | Director | Supply Chain | |
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CFO | CXO | Finance | |
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Senior Director Finance | Director | Finance | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by Goodfood Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Goodfood IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Goodfood digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Goodfood Technographics
Goodfood is a Professional Services organization based in Canada,
with around 1800 employees and annual revenues of $294.0 million.
Goodfood operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Emissary Interview Scheduling and Zendesk Chat,
covering areas like ERP Financial, Interview Scheduling and Chatbots and Conversational AI.
Goodfood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Emissary and Zendesk.
Goodfood recently adopted applications including
Emissary Interview Scheduling in 2022, Emissary Recruiting Chatbot in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Goodfood’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Goodfood’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Goodfood technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.