GoProÂÂ
3000 Clearview Way,
San Mateo, 94402, CA,
United States
San Mateo, 94402, CA,
United States
1 800-272-7281
Professional Services
GoPro Technographics
GoPro Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GoPro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 877 GoPro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GoPro has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Greenhouse ATS for Applicant Tracking System in 2016, Brand Alignment Map Monitoring for Price Optimization in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GoPro is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Greenhouse or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GoPro revenues, which have grown to $287.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GoPro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GoPro Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, GoPro migrated from Intuit Quickbooks Enterprise to Oracle NetSuite ERP to consolidate transaction processing and finance operations under an ERP Financial platform. The decision prioritized an integrated customer transaction cycle over extending CRM tooling, and the NetSuite go-live completed in eight weeks, delivering a cloud-first deployment and fast time to operational readiness.
GoPro configured Oracle NetSuite ERP to run core order management, inventory management, vendor portal functions, and PO to invoice workflows, using NetSuite SuiteFlow drag-and-drop tooling to customize business processes without hiring specialized consultants. NetSuite’s Partner Portal and partner-facing frameworks were provisioned to support 75 plus outside third-party brand reps, and the implementation embedded automated order management workflows that now process an order in 30 seconds compared to the prior 8 to 20 minute cycle across disparate systems.
The deployment integrated accounting records with customer and order data to eliminate manual reconciliation bottlenecks that previously delayed receivables tracking. Integrated inventory management removed the two to four days each month that GoPro previously spent rationalizing spreadsheet-based inventory reports that were delivered monthly by a third-party logistics vendor. NetSuite’s vendor portal and PO invoicing frameworks standardized procurement processes and improved interactions with foreign suppliers.
Operational scope included finance, order-to-cash, procurement, partner sales channels, and inventory planning, while configuration and workflow governance were centralized through SuiteFlow and NetSuite administrative controls. The company retained just two IT Business Application Analysts to operate and extend the environment, relying on SuiteFlow for low-code workflow changes and avoiding heavy external development or customization.
Explicit outcomes reported by GoPro include 300 percent year-over-year revenue growth since installing Oracle NetSuite ERP, a 500 percent increase in sales order transactions attributed in part to Partner Portal efficiencies, and approximately $360,000 in annual savings on IT development and customization versus a comparable on-premise ERP approach. The implementation directly addressed earlier challenges stemming from a combination of outsourcing and fragmented in-house business software, multiple sales and distribution channel complexity, and delayed inventory and receivables reporting.
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, GoPro implemented Greenhouse ATS as its Applicant Tracking System. Greenhouse ATS is used as the ATS on GoPro's careers website, capturing live job postings and candidate applications directly from the public careers page. The deployment targeted recruiting and talent acquisition functions, centralizing applicant capture and pipeline visibility for HR and recruiting teams.
The implementation leveraged core Applicant Tracking System capabilities including job requisition publishing, candidate tracking, interview orchestration, and offer management configured to surface live openings on the careers site. Greenhouse ATS operates as a cloud-hosted application integrated into GoPro's careers site for application intake, and it consolidated structured hiring workflows and centralized candidate data for talent acquisition. Governance emphasized standardized interview stages, pipeline management, and consistent hiring workflows to support recruiting operations.
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BackGround Screening | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brand Alignment | Legacy | Brand Alignment Map Monitoring | Price Optimization | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, GoPro deployed Brand Alignment Map Monitoring as a Price Optimization application to establish MAP monitoring and enforcement across its eCommerce and retail channels. The initiative specifically targeted United States marketplaces and reseller listings to address high lost buy box rates and unauthorized reseller activity.
The implementation centered on continuous MAP surveillance, violation detection, enforcement support, and reporting capabilities typical of Price Optimization solutions. Brand Alignment Map Monitoring was used to generate violation alerts, maintain pricing integrity dashboards, and support rule-based enforcement workflows to remediate noncompliant reseller pricing.
Operational coverage focused on GoPro's eCommerce and retail engagement in the United States, impacting pricing governance, channel sales operations, and marketplace account management. The program unified monitoring activities with enforcement actions and analytics to provide channel compliance oversight and sustained pricing control.
Governance changes emphasized structured enforcement support and escalation workflows to address repeat offenders and unauthorized resellers. The engagement helped reduce GoPro's lost buy box from 60 to 80 percent in 2019 and 2020 to under 5 percent by the end of 2021, improving pricing integrity and buy box wins.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2012 | 2012 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2006 | 2006 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at GoProÂÂ
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by GoPro Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD GoPro Technographics
GoPro is a Professional Services organization based in United States,
with around 877 employees and annual revenues of $287.0 million.
GoPro operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Greenhouse ATS and Brand Alignment Map Monitoring,
covering areas like ERP Financial, Applicant Tracking System and Price Optimization.
GoPro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Greenhouse and Brand Alignment.
GoPro recently adopted applications including
Salesforce Commerce Cloud in 2021, Bluecore Communicate in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GoPro ’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GoPro ’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GoPro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.