Abu Dhabi, x,
United Arab Emirates
Ghassan Aboud Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ghassan Aboud Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Ghassan Aboud Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ghassan Aboud Group has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2018, Volaris Incadea DMS for Dealership Management in 2020, SAP Business AI for Generative AI Platforms in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ghassan Aboud Group is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ghassan Aboud Group revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ghassan Aboud Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Volaris Group | Legacy | Volaris Incadea DMS | Dealership Management | ERP Services and Operations | n/a | 2020 | 2020 |
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Point Of Sale | ERP Services and Operations |
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2019 | 2019 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business AI | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025 Grandiose Supermarket implemented SAP Business AI alongside RISE with SAP S/4HANA Cloud Private Edition hosted on Microsoft Azure, positioning SAP Business AI as an embedded intelligence layer across the retailer's digital core. The deployment covers Grandiose Supermarket, a Ghassan Aboud Group retailer operating nearly 50 stores in the United Arab Emirates, and is intended to support regional scaling and new store openings.
The implementation leverages industry specific vertical solutions for retail and food within SAP S/4HANA, with out of the box capabilities and localized taxation and compliance features to reduce customization. SAP Business AI is deployed as a Generative AI Platforms solution to provide intelligent automation, advanced analytics, and pattern detection for supply chain, inventory visibility, and replenishment planning, enabling teams to offload routine tasks and focus on customer experience initiatives.
Architecturally the solution is provisioned on RISE with SAP S/4HANA Cloud Private Edition hosted on Microsoft Azure, with SAP Business AI integrated into transactional and analytical layers to analyze millions of data points for operational intelligence. This integration orchestrates stock visibility and replenishment workflows across branches, aligning point of sale and inventory records to improve product availability across sites.
Governance and process changes center on automating core operational processes and shifting staff effort toward value added services that enhance the customer journey, with SAP S/4HANA serving as the single source of operational truth. Out of the box retail capabilities and localized features are intended to accelerate time to value and simplify rollout, while SAP Business AI provides ongoing intelligence to inform replenishment and merchandising decisions.
Stated outcomes in the implementation plan include unlocking AI driven operational intelligence, streamlining supply chain processes, enhancing stock visibility, improving replenishment planning, reducing instances of overstocking and understocking, and delivering more personalized and consistent customer experiences across Grandiose Supermarket stores. These outcomes are positioned to support the retailer's expansion ambitions across the UAE and beyond while embedding intelligence into core retail operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2018 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2024 | 2024 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Professional Services | Professional Services |
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2025 | 2025 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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