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Grays

376 Newbridge Road,
Moorebank, 2170, NSW,
Australia

https://www.grays.com/

61 2 7908-1700

Retail

Grays Technographics

Grays Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Grays and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Grays employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Grays has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2015, Frontier Software iChris for Core HR in 2019, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Grays is running and its propensity to invest more and deepen its relationship with Microsoft , Frontier Software , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Grays revenues, which have grown to $82.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grays intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Grays Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Microsoft	Legacy	Microsoft Dynamics AX	ERP Financial	ERP Financial Management	n/a	2015	2015

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Frontier Software	Legacy	Frontier Software iChris	Core HR	HCM	n/a	2019	2019
			Payroll	HCM		2019	2019
			Time and Attendance	HCM		2019	2019

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
GumGum	Legacy	GumGum	Artificial Intelligence Marketing	AI-Powered Application	n/a	2020	2020
			Chatbots and Conversational AI	AI-Powered Application		2020	2020

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Collaboration	Collaboration		2020	2020

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application, Web and Enterprise Search	Content Management		2020	2020

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			eCommerce Fraud Protection	eCommerce		2020	2020
			Personalization and Product Recommendations	eCommerce		2020	2020

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Order Management	SCM		2015	2015

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Campaign Management	CRM		2015	2015
			Customer Data Platform	CRM		2021	2021
			Customer Experience	CRM		2020	2020
			Customer Experience	CRM		2021	2021
			Customer Support	CRM		2021	2021
			Customer Support	CRM		2021	2021
			Digital Advertising Platform	CRM		2020	2020
			Digital Advertising Platform	CRM		2020	2020
			Digital Advertising Platform	CRM		2020	2020
			Marketing Analytics	CRM		2015	2015
			Marketing Analytics	CRM		2015	2015
			Marketing Automation	CRM		2020	2020

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2020	2020

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2020	2020
			Application Hosting and Computing Services	IaaS		2020	2020
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2020	2020
			Content Delivery Network	IaaS		2020	2020

IT Decision Makers and Key Stakeholders at Grays

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Grays Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Grays Technographics

Grays is a Retail organization based in Australia, with around 400 employees and annual revenues of $82.0 million.

Grays operates a diverse technology stack with applications such as Microsoft Dynamics AX, Frontier Software iChris and GumGum, covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.

Grays has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Frontier Software and GumGum.

Grays recently adopted applications including Insider Connect in 2021, Adobe Experience Cloud in 2021 and Zendesk Service in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Grays’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Grays’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Grays technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.