Chicago, 60654, IL,
United States
Great Wolf Resorts, Inc. Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Great Wolf Resorts, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Great Wolf Resorts, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great Wolf Resorts, Inc. has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, Infor Epiphany Marketing for Marketing Automation in 2013, Intuit Mailchimp Mandrill for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great Wolf Resorts, Inc. is running and its propensity to invest more and deepen its relationship with Adobe Systems , Infor , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great Wolf Resorts, Inc. revenues, which have grown to $325.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great Wolf Resorts, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor Epiphany Marketing | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, Great Wolf Resorts, Inc. implemented Infor Epiphany Marketing as a Marketing Automation platform to strengthen customer insight and campaign targeting. The deployment centered on using Infor Epiphany Marketing to consolidate guest behavior and transactional signals into segmented audiences, enable campaign orchestration, and surface analytical intelligence for subsequent marketing campaigns. The narrative from vendor materials emphasizes the platform was chosen to cost effectively gain powerful insights into the customer base and drive intelligence into targeted campaigns.
Operationally the implementation focused on the marketing organization, applying segmentation, campaign workflow automation, and analytics capabilities typical of Marketing Automation systems to support targeted offers and customer engagement across the companys family of resorts. Governance changes emphasized operationalizing insight into campaign planning and execution, converting analytics into repeatable campaign workflows and audience definitions to improve targeting and campaign consistency. Outcomes called out by the announcement include improved customer insight, enhanced targeting, and feeding intelligence into subsequent campaigns, reflecting a shift toward data driven campaign orchestration using Infor Epiphany Marketing.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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