Chicago, 60654, IL,
United States
Great Wolf Resorts, Inc. Technographics
Great Wolf Resorts, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Great Wolf Resorts, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Great Wolf Resorts, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Great Wolf Resorts, Inc. has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, Infor Epiphany Marketing for Marketing Automation in 2013, Intuit Mailchimp Mandrill for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Great Wolf Resorts, Inc. is running and its propensity to invest more and deepen its relationship with Adobe Systems , Infor , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Great Wolf Resorts, Inc. revenues, which have grown to $325.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Great Wolf Resorts, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Great Wolf Resorts, Inc. Tech Stack and Enterprise Applications
Great Wolf Resorts, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Great Wolf Resorts, Inc. deployed Adobe Connect as a web-hosted conferencing capability visible on its public website. Adobe Connect is being used in the Audio Video and Web Conferencing category to provide browser-accessible meeting rooms, live webcasts, and recorded session playback for external and internal audiences.
The implementation centers on embedding Adobe Connect meeting pods and event pages into the company website, enabling scheduled and ad hoc virtual sessions without requiring separate desktop software for attendees. Functional capabilities implemented include live audio and video streams, screen sharing, persistent recordings, chat and Q&A, polling, and configurable virtual rooms aligned with typical Audio Video and Web Conferencing workflows.
Operational scope covers customer-facing virtual events and online guest engagement on the corporate site, with additional use for employee training and corporate communications. Governance elements inferred from the deployment pattern include meeting access controls, attendee registration and authentication flows, and standardized session templates to manage public versus internal broadcast settings.
From a systems perspective, Adobe Connect functions as the primary audio, video, and web conferencing layer integrated into Great Wolf Resorts, Inc. web pages, supporting synchronous interaction and asynchronous replay through recorded assets. The deployment reflects a platform-centric approach to conferencing, where Adobe Connect supplies the meeting infrastructure and content capture for both guest engagement and training use cases.
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Great Wolf Resorts, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor Epiphany Marketing | Marketing Automation | CRM | n/a | 2013 | 2013 |
In 2013, Great Wolf Resorts, Inc. implemented Infor Epiphany Marketing as a Marketing Automation platform to strengthen customer insight and campaign targeting. The deployment centered on using Infor Epiphany Marketing to consolidate guest behavior and transactional signals into segmented audiences, enable campaign orchestration, and surface analytical intelligence for subsequent marketing campaigns. The narrative from vendor materials emphasizes the platform was chosen to cost effectively gain powerful insights into the customer base and drive intelligence into targeted campaigns.
Operationally the implementation focused on the marketing organization, applying segmentation, campaign workflow automation, and analytics capabilities typical of Marketing Automation systems to support targeted offers and customer engagement across the companys family of resorts. Governance changes emphasized operationalizing insight into campaign planning and execution, converting analytics into repeatable campaign workflows and audience definitions to improve targeting and campaign consistency. Outcomes called out by the announcement include improved customer insight, enhanced targeting, and feeding intelligence into subsequent campaigns, reflecting a shift toward data driven campaign orchestration using Infor Epiphany Marketing.
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Great Wolf Resorts, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015, Great Wolf Resorts, Inc. deployed Intuit Mailchimp Mandrill as its Transactional Email solution. Intuit Mailchimp Mandrill is implemented on the Great Wolf Resorts website to deliver guest-facing transactional messages that originate from booking and account flows.
Implementation centers on transactional SMTP and API delivery, centralized template management, and event-triggered workflows for reservation confirmations, booking receipts, account password resets, and guest communications. Configuration emphasized reusable, personalized templates and merge-field driven content to support automated messaging tied to the web booking journey.
Operational coverage is the public website and guest account workflows, with messages sent from the Intuit Mailchimp Mandrill service to support online reservations and guest communications across the companys properties in the United States. Governance practices include template versioning, sending domain and DKIM management, and monitoring of deliverability and bounce handling to maintain transactional message reliability.
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Great Wolf Resorts, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Great Wolf Resorts, Inc.
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Apps Being Evaluated by Great Wolf Resorts, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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