Greentube
Wiedner Hauptstrasse 94,
Vienna, 1050,
Austria
Vienna, 1050,
Austria
43 1 90 171
Leisure and Hospitality
Greentube Technographics
Greentube Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Greentube and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 830 Greentube employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Greentube has purchased the following applications: UKG Great Place to Work Emprising for Employee Experience, Employee Engagement in 2021, Cloudera Enterprise Platform for Data Warehouse in 2017, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Greentube is running and its propensity to invest more and deepen its relationship with UKG , Cloudera , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Greentube revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Greentube intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Greentube Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Great Place to Work Emprising | Employee Experience, Employee Engagement | HCM | n/a | 2021 | 2024 |
In 2021 Greentube implemented UKG Great Place to Work Emprising to support Employee Experience,Employee Engagement initiatives. Greentube is using Great Place to Work Emprising on their website to provide employee facing engagement surveys, culture diagnostics and employer brand content accessible to staff.
The UKG Great Place to Work Emprising deployment is configured to deliver survey administration, pulse feedback collection and centralized reporting through the vendor platform. Operational ownership is HR led for a company wide rollout across employee groups, with governance focused on cadence, question design and structured action planning workflows. The implementation emphasizes inline web access via the corporate site for employee participation while retaining platform hosted analytics and content delivery in UKG Great Place to Work Emprising.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudera | Legacy | Cloudera Enterprise Platform | Data Warehouse | Analytics and BI | n/a | 2017 | 2018 |
In 2017, Greentube deployed Cloudera Enterprise Platform as a Data Warehouse on Microsoft Azure to centralize player and session data across its leisure and hospitality gaming portfolio. The deployment focused on real time behavioral analysis to support personalization, targeted campaigns, and anomaly detection.
Greentube configured Cloudera Enterprise Platform to ingest streaming telemetry and batch event data, consolidate it into a unified analytics repository, and expose SQL and machine learning workloads for recommendation and campaign engines. Capabilities implemented included real time analytics, behavioral profiling, and model training pipelines to support personalized gaming experiences and recommendation workflows. These configurations leveraged Data Warehouse functionality for data ingestion, storage optimization, and analytics orchestration.
The architecture was provisioned on Microsoft Azure and integrated behavioral streams from game servers, player session logs, and campaign systems to feed continuous analytics. Operational coverage included marketing and product teams that consume personalization outputs, and fraud and security teams that use anomaly detection signals for investigation and mitigation. Data analytics and operations teams maintained the pipelines that route insights into campaign systems and monitoring dashboards.
Greentube implemented governance and access controls alongside operational workflows to translate analytic signals into campaign executions and fraud alerts. Workflow restructuring emphasized automated model scoring, real time alerting, and clear handoffs from analytics to marketing and fraud operations.
The Cloudera Enterprise Platform deployment enabled more targeted campaigns, automated recommendations, and personalized gaming experiences, and it was used to surface behavioral patterns and anomalies that may signal fraud. Given the high risk profile of cash gambling platforms, the platform provides a consolidated analytic layer to support both customer engagement and security monitoring.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Greentube implemented Microsoft 365 to establish a company wide Collaboration platform. Microsoft 365 is used on their website and across corporate functions to support productivity, content publishing and team communication. The deployment follows a single Microsoft 365 tenant model with centralized IT administration and provisioning.
Implementation focused on Collaboration capabilities such as Microsoft Teams, SharePoint Online and OneDrive for Business to provide real time communication, centralized content repositories and user file synchronization. Configuration and governance covered tenant level administration, conditional access policies and role based access control to manage user provisioning and external sharing across IT, HR and marketing. Microsoft 365 supports Greentube Collaboration needs for corporate productivity and information governance.
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2023 | 2023 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Greentube
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Greentube Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Greentube IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Greentube digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Greentube Technographics
Greentube is a Leisure and Hospitality organization based in Austria,
with around 830 employees and annual revenues of $110.0 million.
Greentube operates a diverse technology stack with applications such as
UKG Great Place to Work Emprising, Cloudera Enterprise Platform and Microsoft 365,
covering areas like Employee Experience, Employee Engagement, Data Warehouse and Collaboration.
Greentube has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, Cloudera and Microsoft.
Greentube recently adopted applications including
ServiceNow Customer Service Management in 2023, ServiceNow ITSM in 2023 and ServiceNow IT Operations Management in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Greentube’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Greentube’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Greentube technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.