Grifal
Via XXIV Maggio, 1,
Cologno Al Serio, 24055,
Italy
Cologno Al Serio, 24055,
Italy
39 0354 87 14 87
Manufacturing
Grifal Technographics
Grifal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grifal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Grifal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grifal has purchased the following applications: Microsoft 365 for Collaboration in 2017, Drip Email, SMS & Automation for Marketing Automation in 2020, Freshservice for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grifal is running and its propensity to invest more and deepen its relationship with Microsoft , CodeTwo , Drip or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grifal revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grifal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grifal Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Grifal implemented Microsoft 365 to centralize collaboration and productivity across its manufacturing operations. The deployment positioned Microsoft 365 as the primary Collaboration platform supporting core business functions such as document management, team communication, and corporate email.
The implementation leveraged standard Microsoft 365 capabilities, including cloud-hosted Office applications, Exchange Online class email and calendaring, and SharePoint based document libraries and intranet-style content management, reflecting common Collaboration module deployment patterns. Configuration emphasized user provisioning, role-based access controls, and shared workspace structures to support engineering, production, and administrative workflows.
Grifal uses Microsoft 365 on their website, indicating public-facing content publication or secure document access workflows surfaced from the Collaboration environment to the corporate site. This surface between the Microsoft 365 tenant and the website suggests governance attention to external sharing controls and authentication flows tied to web-accessible content.
Operational scope aligned with a 110-employee manufacturing organization headquartered in Italy, with deployment focused on corporate departments rather than a distributed global estate. Governance measures documented during rollout prioritized collaboration policy settings, access management, and standardization of document lifecycle practices consistent with an enterprise Collaboration deployment.
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drip | Legacy | Drip Email, SMS & Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Grifal deployed Drip Email, SMS & Automation on its website. The implementation used Drip Email, SMS & Automation as its Marketing Automation platform to support digital customer engagement for the Italy-based manufacturing firm with approximately 110 employees and €34,000,000 in revenue.
The deployment emphasized core Marketing Automation capabilities, including multi-channel campaign management for email and SMS, visual workflow automation for lifecycle orchestration, audience segmentation and behavioral triggers based on site activity, and template-driven personalization for campaign content. Configuration work included event-based triggers tied to on-site interactions, subscription list management, and automated broadcast workflows to manage scheduled communications.
Integration centered on embedding Drip tracking on the corporate website to capture visitor behavior and form submissions, enabling real-time automation triggers and contact enrichment from onsite interactions. Operational coverage targeted the marketing function for campaign creation and automated nurture flows, with coordination points to sales intake for inbound leads generated via the website.
Governance focused on centralizing campaign configuration and approval within the marketing team, establishing automated subscription and opt-in flows on the site, and documenting workflow ownership so that campaign changes and audience segmentation followed defined processes. Training and handover emphasized operationalizing the Drip Email, SMS & Automation toolset for day-to-day campaign execution and web-driven lead orchestration.
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshservice | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021 Grifal implemented Freshservice as its IT Service Management platform to centralize incident intake and support workflows across the organization. The deployment is surfaced on Grifal's corporate website, providing a web accessible service portal for submitting tickets and accessing self service resources, and it is positioned to support IT support and service desk responsibilities within the manufacturing operation.
Freshservice was configured to provide core IT Service Management capabilities including incident and ticket management, a customer facing self service portal, knowledge base publishing, and asset tracking for IT equipment. Configuration emphasis aligned with standard ITSM workflows such as automated ticket routing, SLA policy enforcement, categorization and prioritization rules, and knowledge article lifecycle management to reduce manual triage.
Operational scope focused on internal IT operations and the public facing support touchpoint on the website, enabling a single point of entry for service requests and routine support communications. Governance centered on establishing ticket handling rules and SLA driven queues, with role based access for IT staff and portal visibility for end users, reflecting common IT Service Management process alignment for a mid market manufacturing firm.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Grifal
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grifal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grifal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grifal digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grifal Technographics
Grifal is a Manufacturing organization based in Italy,
with around 110 employees and annual revenues of $34.0 million.
Grifal operates a diverse technology stack with applications such as
Microsoft 365, Drip Email, SMS & Automation and Freshservice,
covering areas like Collaboration, Marketing Automation and IT Service Management.
Grifal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Drip and Freshworks.
Grifal recently adopted applications including
CodeTwo Email Signatures in 2021, Freshservice in 2021 and Drip Email, SMS & Automation in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grifal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grifal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grifal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.