West Hollywood, 90069, CA,
United States
Grindr Technographics
Grindr Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grindr and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 Grindr employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grindr has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Greenhouse ATS for Applicant Tracking System in 2018, GumGum for Artificial Intelligence Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grindr is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grindr revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grindr intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grindr Tech Stack and Enterprise Applications
Grindr ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Grindr implemented Oracle Cloud ERP as its ERP Financial application to support core finance operations for a 280 employee professional services firm. The deployment served as the finance system of record for accounts payable, corporate credit card program management, employee expense reimbursements, payables invoice entry and approval, payroll journal entries, fixed and intangible asset accounting, and month end balance sheet reconciliations and audit recordkeeping. The implementation supported a remote US finance team reporting to the Controller and centralized transactional finance workstreams in a single cloud application.
Oracle Cloud ERP was configured to operationalize accounts payable workflows, expense report coding and approval, and fixed asset lifecycle accounting. Configuration included invoice capture and entry procedures into Oracle Cloud ERP, an invoice approval process for vendor payments, structured coding review for employee expenses, and journal posting routines to support payroll and month end close. These module level capabilities reflect standard ERP Financial functional taxonomy including accounts payable, expense management, fixed assets, and general ledger posting.
Operational governance emphasized documented approval controls, expense coding review, maintenance of audit ready records for IRS and 401k requests, and recurring balance sheet reconciliation procedures during month end close. The finance team acted as primary point of contact for vendor payments and employee expense assistance, with Oracle Cloud ERP serving as the centralized ledger and transaction repository. The narrative aligns company finance function, Oracle Cloud ERP, and ERP Financial category terminology for enterprise search and technical indexing.
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ERP Financial | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2022 | 2022 |
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Grindr HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, Grindr provisioned Greenhouse ATS to centralize corporate recruiting activities at its West Hollywood headquarters. The deployment focused on supporting hiring for creative and corporate roles in Marketing, Finance, and Brand Partnerships and placed Greenhouse ATS at the center of requisition intake and interview orchestration.
Configuration centered on standard Applicant Tracking System capabilities, including requisition management, candidate pipeline tracking, interview scheduling, and configurable reporting. Recruiters used Greenhouse ATS to create job descriptions, coordinate and schedule candidate interviews, arrange travel and accommodations, and prepare candidates through structured interview kits and panel debrief workflows to maintain a consistent candidate experience.
Operational coverage extended across the recruiting team and hiring managers, impacting HR, Marketing, Finance, and Brand Partnerships functions. The recruiting team generated and presented weekly reports from Greenhouse ATS for executives and recruitment meetings, and employer branding activities were coordinated in parallel with content updates to Grindr LinkedIn to support candidate attraction.
Governance and process changes were embedded in the hiring workflow, formalizing intake meetings with hiring managers, regular debrief sessions for interview panels, and a weekly reporting cadence driven by Greenhouse ATS. These governance practices institutionalized candidate communication standards, interview preparation routines, and pipeline transparency within Grindr recruiting operations.
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Payroll | HCM |
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2016 | 2016 |
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Talent Sourcing | HCM |
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2022 | 2022 |
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Grindr AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Grindr implemented GumGum as part of its Artificial Intelligence Marketing deployment on its website. The implementation embeds GumGum scripts and site-level tagging to enable contextual advertising and real-time creative selection directly within Grindr web pages. The scope is centered on Grindr’s web properties and supports marketing and ad revenue functions through on-site audience alignment and content-aware ad delivery.
GumGum is configured to deliver contextual intelligence, creative optimization, and campaign analytics capabilities that align ad creative to page-level content and audience signals. Operational governance is administered by Grindr marketing and ad operations teams using tag management, content targeting rules, and data usage controls, with instrumentation feeding campaign reporting and audience insights. The deployment emphasizes the GumGum application as the Artificial Intelligence Marketing layer driving contextual ad placement and measurement on Grindr’s website.
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Grindr Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Grindr CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Grindr ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Grindr TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Grindr PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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Grindr IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Grindr
Apps Being Evaluated by Grindr Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||