New York, 10007, NY,
United States
GroundTruth Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by GroundTruth and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 GroundTruth employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GroundTruth has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2018, Jobvite for Recruiting, Applicant Tracking System in 2014, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GroundTruth is running and its propensity to invest more and deepen its relationship with Oracle , Jobvite , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GroundTruth revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GroundTruth intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018, GroundTruth implemented Oracle Cloud ERP to centralize financial management for its global business. The deployment targeted ERP Financial capabilities to handle multicurrency exchange rate management and periodic averages needed for YTD QTD and PTD reporting.
Implementation centered on automated exchange rate ingestion and calculation workflows. GroundTruth configured Oracle Cloud ERP to accept market rates and average rates and used triangulation logic to create cross rates across 23 currencies and three base currencies, with average rates calculated monthly for year to date quarter to date and period to date.
The solution integrates the FX Loader Cloud Service and OANDA with Oracle Cloud ERP, FX Loader fetching published rates from OANDA and loading them into Oracle Cloud ERP two days ahead to ensure rates are available at the start of the working day in China. Scheduling, rounding, and triangulation are managed within FX Loader, and the ingestion process runs silently with email alerts issued only on exception, preserving overnight operational availability.
Operational ownership rested with the ERP program management and finance operations teams, and initial configuration into a test environment was completed in minutes using FX Loader’s configuration pages. Outcomes stated by GroundTruth include 100 percent automation of rate availability, use of OANDA as a trusted market source, exception based reporting of progress, and simplified configuration and rapid deployment.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Jobvite | Legacy | Jobvite | Recruiting, Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014 GroundTruth implemented Jobvite as its applicant tracking system, deploying Jobvite to support Recruiting,Applicant Tracking System functions on its public careers site. The Jobvite implementation centralized external job posting and candidate intake for GroundTruth, aligning the careers web experience with a single ATS platform.
The Jobvite deployment encompassed standard Recruiting,Applicant Tracking System capabilities such as job requisition posting, online application forms, candidate profile management, automated screening queues, interview scheduling, and offer workflow orchestration. Configuration focused on career site integration and workflow automation to streamline candidate progression from application to hire.
Jobvite was integrated directly with GroundTruths public careers pages, using Jobvite hosted job listings and application endpoints to capture applicant data. Operational responsibility rested with recruiting and talent acquisition teams, who accessed pipelines and candidate records through Jobvite while hiring managers reviewed and progressed candidates within the platform.
Governance centered on recruiter access controls, requisition approval routing, and audit trails for candidate actions, reflecting typical ATS governance patterns. The implementation emphasized consistent hiring workflow enforcement and centralized applicant data management through Jobvite.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, GroundTruth implemented Adobe Connect to embed Audio Video and Web Conferencing capabilities on its website. The Adobe Connect implementation delivered browser accessible meeting rooms and webinar infrastructure, enabling live audio video sessions, screen sharing, chat, and on demand recordings for external audiences. The deployment focused on customer engagement touchpoints and marketing led webinar programs rather than enterprise back office systems.
Configuration emphasized modular meeting pods, persistent virtual rooms, access control and scheduled webinar templates to standardize session delivery and content reuse. Operational ownership sat with marketing and customer success teams for scheduling, hosting, and content publication, while site integration surfaced meeting entry and playback directly on customer facing pages. Governance included template based workflows for registration and recording publication to the website, aligning session operations with marketing campaigns.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incentive Compensation Management | SPM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2010 | 2010 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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