Maisadour
Route De Saint-sever,
Haut-mauco, 40280,
France
Haut-mauco, 40280,
France
33 5 58 5 84 84
Distribution
Maisadour Technographics
Maisadour Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maisadour and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Maisadour employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maisadour has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2024, InVivo Aladin.farm for eCommerce in 2020, SAP IBP for Sales & Operations planning (S&OP) for S&OP in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maisadour is running and its propensity to invest more and deepen its relationship with SAP , InVivo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maisadour revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maisadour intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maisadour Tech Stack and Enterprise Applications
Maisadour ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2024 | 2025 |
In 2024, Maïsadour implemented SAP S/4HANA Cloud under a RISE with SAP partnership as the Group’s ERP Financial platform, migrating from SAP ERP ECC 6.0 to a cloud-first architecture. This move is framed as a strategic modernization to centralize core transactional and financial processes across the Group’s activities.
The SAP S/4HANA Cloud implementation consolidated modules and capabilities that Maïsadour had historically run on SAP solutions, explicitly including finance, payroll, inventory and expense management, and customer relationship management. Configuration work emphasized unified financial data models and streamlined finance workflows to enable strategic exploitation of transactional and master data across business lines, consistent with typical ERP Financial functional patterns.
Deployment was executed via the RISE with SAP offering, aligning cloud delivery and the SAP S/4HANA Cloud application with Maïsadour’s existing SAP ecosystem that has been active in France and internationally. Operational coverage spans the Group’s core sectors, including seeds, agriculture, poultry and gastronomy, with the new environment positioned to consolidate cross‑domain data and reporting for those business units.
Governance and rollout were driven by Maïsadour General Management and the Information Systems organization, with extensive employee collaboration and leadership from the Information Systems Manager, Grégory Gonzalez. The program was presented at USF 2024 and Maïsadour is reported as the first French customer to adopt SAP’s RISE pathway to S/4HANA, signaling centralized IT decision making and a shift toward cloud operational governance.
Maïsadour states that the SAP S/4HANA Cloud deployment supports greater agility, speed and resilience and reinforces the Group’s commitment to sustainability and innovation in the agricultural and agri‑food sectors.
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Expense Management | ERP |
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2023 | 2023 |
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Maisadour eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InVivo | Legacy | InVivo Aladin.farm | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Maisadour deployed InVivo Aladin.farm as an eCommerce and procurement channel for its cooperative members in Southwest France. The deployment began in April 2020 and positioned InVivo Aladin.farm to capture a large share of Maisadour's approvisioning revenue across member ordering workflows.
InVivo Aladin.farm was configured to support online sales, click & collect fulfillment, and stock visibility, providing a combined storefront and procurement portal for cooperative stores and members. Functional configuration emphasized order capture and procurement workflows, inventory visibility for store replenishment, and pickup orchestration to align retail replenishment with cooperative procurement processes.
The platform was integrated with Maisadour's ERP so orders flow automatically into back office fulfillment and accounting systems, according to Maisadour reporting. Operational coverage targeted cooperative procurement and store level fulfillment in Southwest France, and governance required cross functional coordination between sales, logistics and IT to manage inventory visibility and automated order processing.
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Maisadour SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP IBP for Sales & Operations planning (S&OP) | S&OP | SCM | n/a | 2023 | 2023 |
In 2023 Maisadour deployed SAP IBP for Sales & Operations planning (S&OP) as a core component of its AMBiTiON 2030 modernization agenda. The SAP IBP for Sales & Operations planning (S&OP) implementation was positioned alongside the group’s broader SAP business transformation, which includes adoption of SAP S/4HANA Cloud under RISE with SAP, to unify planning and execution on a cloud platform.
The S&OP implementation emphasized integrated demand and supply planning workflows, with configuration to support statistical forecasting, scenario planning, and consensus S&OP processes that align sales forecasts to production and inventory. Configuration work focused on standard IBP planning areas to enable order-based supply planning and what-if scenario modeling, with planning outputs prepared for downstream financial and production scheduling processes.
Integrations were implemented to tie IBP to the wider SAP landscape, using SAP S/4HANA Cloud for master data, inventory and production execution, while existing SAP applications such as SAP Concur and SAP Cloud for Customer provide complementary expense and CRM signals into demand processes. Operational coverage spans Maisadour’s finance, production, inventory, sales and planning teams across its French and international operations, enabling cross-functional data flows into the S&OP cycle.
Governance and rollout were aligned to the AMBiTiON 2030 roadmap, establishing centralized planning governance and cross-functional S&OP coordination to be phased alongside the group’s ERP migration planned for completion in 2025. Maisadour has stated that the integrated SAP IBP for Sales & Operations planning (S&OP) and S/4HANA Cloud environment is expected to streamline workflows, improve responsiveness to market changes, and support the cooperative’s long term operational resilience.
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Maisadour CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Automation | CRM |
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2023 | 2023 |
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Maisadour IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Maisadour CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Maisadour
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Maisadour Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maisadour IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maisadour digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Maisadour Technographics
Maisadour is a Distribution organization based in France,
with around 3000 employees and annual revenues of $700.0 million.
Maisadour operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, InVivo Aladin.farm and SAP IBP for Sales & Operations planning (S&OP),
covering areas like ERP Financial, eCommerce and S&OP.
Maisadour has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and InVivo.
Maisadour recently adopted applications including
SAP S/4HANA Cloud in 2024, SAP Concur Expense in 2023 and SAP IBP for Sales & Operations planning (S&OP) in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maisadour’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maisadour’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maisadour technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.