CRIT Group
6, rue Toulouse Lautrec,
Paris, 75017,
France
Paris, 75017,
France
33 1 49 18 55 55
Professional Services
CRIT Group Technographics
CRIT Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CRIT Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7204 CRIT Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CRIT Group has purchased the following applications: Microsoft 365 for Collaboration in 2016, Salesforce Pardot for Marketing Automation in 2019, Ivalua Source to Pay for Source to Pay in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CRIT Group is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Ivalua Inc or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CRIT Group revenues, which have grown to $2.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CRIT Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRIT Group Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, CRIT Group implemented Microsoft 365 as its primary Collaboration platform. The company website references Microsoft 365, indicating the application is in use to support corporate collaboration and productivity across the organization, with Microsoft 365 positioned to serve business functions such as communications, document sharing, and team collaboration.
The Microsoft 365 deployment aligns with standard Collaboration capabilities, and typically provides Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for user file storage, and Microsoft Teams for real time messaging and meetings. Tenant level administration is commonly managed through the Microsoft 365 admin center with Azure Active Directory for centralized identity and access control, supporting governance, user provisioning, and consolidated collaboration tooling across CRIT Group’s HR, operations, and IT functions.
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, CRIT Group implemented Salesforce Pardot as their Marketing Automation solution on the corporate website. The deployment supports a France-based professional services organization with approximately 7,204 employees and reported revenue of 2,375,000,000, instrumenting web channels for digital demand capture.
Salesforce Pardot was configured to deliver core Marketing Automation capabilities, including email campaign orchestration, lead nurturing workflows, form and landing page management, and visitor behavior tracking through embedded site tracking. The implementation emphasizes campaign segmentation, automated drip sequences, and content asset control to support ongoing demand generation.
Operational scope centers on marketing and demand generation functions, with the website acting as the primary touchpoint for prospect capture and behavioral analytics. Governance and campaign ownership reside with marketing operations, which manages segmentation, scoring rules, and campaign configuration for on-site forms and landing pages.
The integration of Salesforce Pardot onto the website focuses on continuous campaign orchestration and on-site behavioral tracking, enabling centralized marketing automation of digital touchpoints. Configuration choices reflect a priority on scalable email automation, lead nurturing, and landing page management within the Marketing Automation category.
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Marketing Automation | CRM |
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2020 | 2020 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ivalua Inc | Legacy | Ivalua Source to Pay | Source to Pay | Procurement | n/a | 2024 | 2024 |
In 2024, CRIT Group selected Ivalua Source to Pay to digitalize its indirect Source to Pay processes. CRIT Group is a French leader in personnel leasing and recruitment operating a network of 450 employment agencies, with approximately 7204 employees and reported revenue of 2375000000, and the initiative is positioned to centralize S2P operations as part of its digitalization journey.
The Ivalua Source to Pay deployment centers on Ivalua’s unified Source to Pay platform coupled with its invoicing solution, configured to automate indirect procurement workflows and supplier lifecycle management. Implementation scope emphasizes sourcing and procurement flows, supplier management, and electronic invoicing, reflecting standard Source to Pay functional modules applied to indirect spend.
The program is being executed with partner Fluxym and focuses on centralizing procurement control and streamlining payment processes across CRIT France’s agency footprint. The implementation narrative highlights consolidation of supplier data and invoicing workflows into a single platform to reduce manual processing and to strengthen procurement governance.
Governance changes are oriented toward centralized S2P process ownership, standardized workflows across indirect categories, and automated invoice handling to support supplier management and payment orchestration. CRIT states the objective is to drive efficiency across procurement operations and streamline payment processes by leveraging Ivalua Source to Pay as the core platform.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at CRIT Group
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Apps Being Evaluated by CRIT Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CRIT Group IT executives and key decision makers. This section highlights CRIT Group's latest recorded technology evaluations, including SAP SuccessFactors Employee Central for Core HR on 2024-12-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CRIT Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD CRIT Group Technographics
CRIT Group is a Professional Services organization based in France,
with around 7204 employees and annual revenues of $2.38 billion.
CRIT Group operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Pardot and Ivalua Source to Pay,
covering areas like Collaboration, Marketing Automation and Source to Pay.
CRIT Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and Ivalua Inc.
CRIT Group recently adopted applications including
Ivalua Source to Pay in 2024, Salesforce Marketing Cloud in 2020 and Salesforce Pardot in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CRIT Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CRIT Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CRIT Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.