Rennes, 35000,
France
Groupe Interaction Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe Interaction and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Groupe Interaction employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupe Interaction has purchased the following applications: Microsoft 365 for Collaboration in 2022, WordPress for Web Content Management in 2022, Digitaleo Review Management for Product Review Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe Interaction is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupe Interaction revenues, which have grown to $540.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe Interaction intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2022 | 2022 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Digitaleo | Legacy | Digitaleo Review Management | Product Review Management | eCommerce | n/a | 2022 | 2022 |
In 2022, Groupe Interaction implemented Digitaleo Review Management, deploying a Product Review Management solution across its nationwide network of agencies in France. The implementation centralized presence management, created standardized store locator pages, and introduced structured review collection workflows to improve local visibility and web to store performance.
Digitaleo Review Management incorporated the Avis Clients review management capability cited in Digitaleo's product blog, and was configured to capture and surface customer reviews at the agency level while consolidating local listings. Functional configuration emphasized review capture workflows, reputation management, and store locator content management, aligned with marketing and local CRM operations, and the deployment delivered measurable outcomes including a 42 percent increase in site clicks and a 30 percent increase in calls between April 2022 and April 2024 as reported by the vendor.
The rollout targeted marketing and local CRM teams across France and standardized processes for review solicitation, moderation, and listing maintenance, with governance that centralized presence management while enabling agency level execution of review responses and store page updates. Digitaleo's blog explicitly cites use of the Avis Clients review management capability for this deployment, providing vendor confirmation of the Product Review Management configuration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
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Marketing Automation | CRM |
|
2025 | 2025 |
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Tag Management | CRM |
|
2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
|
2024 | 2024 |
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Transactional Email | PaaS |
|
2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
|
2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2025 | 2025 |
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