Apps Run The World

Groupe PSA Software Purchases and Digital Transformation Initiatives

Last updated on 2020-08-13 12:07:52
Apps Run The World

Discover the latest software purchases and digital transformation initiatives being undertaken by Groupe PSA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210000 Groupe PSA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Groupe PSA has purchased the following applications: SoundHound Houndify AI Platform for Cognitive Computing in 2018, ANSYS EnSight for Computational Fluid Dynamics (CFD) in 2018, Autoline Drive DMS for Dealership Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Groupe PSA is running and its propensity to invest more and deepen its relationship with SoundHound Inc., Ansys Inc., CDK Global or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Groupe PSA revenues, which have grown to $80.02 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupe PSA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel, and Vauxhall, and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia.

Scope and Challenges

CDK Global and PSA Benelux have signed a new partnership agreement that offers the region’s Peugeot and Citroën dealers access to CDK Global’s new integrated Dealer Management System – Autoline Drive.

The move by PSA to enhance DMS provision across its network is part of the ‘[email protected] framework’ – PSA’s streamlining of its dealer management systems – to deliver greater efficiency and consistency across its retail network. Peugeot and Citroën dealers in the Netherlands, Belgium, and Luxembourg will be the first outside France that can opt for the new system.

The new system is licensed to retailers via a ‘Software as a Service’ (SaaS) model. This enables retailers to manage costs effectively while ensuring the DMS system is always fully up-to-date. By being hosted centrally, retailers benefit from regular updates to the product to ensure it keeps up with changing trends and can offer new functionality as the market develops.

Outcome and Implications

The PSA network in Benelux will also be at the forefront of technological developments as Autoline Drive is designed to work across desktop and mobile devices. Autoline Drive is a powerful management tool built around a new accounting and financial suite that is totally integrated and offers the dealers a 360-degree view of their businesses in real time.

PSA selected CDK Global’s system as one of the three choices for dealers, following the streamlining of software providers to enhance usability and simplify operations for its retailer network. The first dealers in Benelux will begin piloting the new Autoline Drive systems this year.

CDK Global Benelux has worked with PSA in the Netherlands, Belgium, and Luxembourg for more than 25 years. The introduction of Autoline Drive for PSA has no impact on the support of the current dealer management systems (EVA or Autoline).


“We are proud to begin an exciting new chapter that builds on our long-standing relationship with PSA Benelux. Peugeot and Citroën retailers moving to our new Autoline Drive DMS will benefit from a sophisticated, simple, and user-friendly system that will improve productivity and the visibility of operations throughout each business.” -said Dieter Bodvin, General Manager at CDK Global Benelux

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Enterprise Software and Cloud Applications being used by Groupe PSA

Vendor Old Product New Product Category Market Users VAR/SI When Live
Ansys Inc. Legacy Applications ANSYS EnSight Computational Fluid Dynamics (CFD) PLM and Engineering n/a n/a 2018 2018
Subscribe Subscribe Subscribe Dealership Management ERP Services and Operations Subscribe Subscribe 2016 2017
Subscribe Subscribe Subscribe Procurement Procurement Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Treasury Management TRM Subscribe Subscribe 2005 2005
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Cognitive Computing Artificial Intelligence Subscribe Subscribe 2018 2019

IT Decision Makers and Key Stakeholders at Groupe PSA

First Name Last Name Title Email Phone
Subscribe Subscribe Global Chief Sales & Marketing Officer Subscribe Subscribe
Subscribe Subscribe Purchasing Director Subscribe Subscribe
Subscribe Subscribe VP Supply Chain Europe Subscribe Subscribe
Subscribe Subscribe Chief Digital Officer Subscribe Subscribe
Subscribe Subscribe Chief Financial Officer Subscribe Subscribe
Subscribe Subscribe Vice President of human resources Subscribe Subscribe
Subscribe Subscribe Corporate Finance and Treasury Senior Vice President Subscribe Subscribe
Subscribe Subscribe Global CIO deputy & CIO Latin America Subscribe Subscribe
Subscribe Subscribe Head of Corporate Finance ( M&A) Subscribe Subscribe
Subscribe Subscribe Global Business Travel Manager Subscribe Subscribe
Subscribe Subscribe VP Supply Chain/ Performance Manager Subscribe Subscribe
Subscribe Subscribe Executive Vice President, Global Purchasing and Supplier Quality Subscribe Subscribe
Subscribe Subscribe VP, Head of Corporate Accounting Subscribe Subscribe
Subscribe Subscribe VP Purchasing Strategy Subscribe Subscribe
Subscribe Subscribe Senior Vice President Finance Subscribe Subscribe
Subscribe Subscribe Executive Vice President Purchasing Subscribe Subscribe