Groupon Mexico
Lago Alberto 320, Local A04,, Centro Comercial Parques Polanco, Col. Anahuac,,
Miguel Hidalgo, 11320,
Mexico
Miguel Hidalgo, 11320,
Mexico
n/a
Professional Services
Groupon Mexico Technographics
Groupon Mexico Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Groupon Mexico and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Groupon Mexico employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Groupon Mexico has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2011, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Salesforce Marketing Cloud for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Groupon Mexico is running and its propensity to invest more and deepen its relationship with Oracle , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Groupon Mexico revenues, which have grown to $2.57 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Groupon Mexico intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Groupon Mexico Tech Stack and Enterprise Applications
Groupon Mexico ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Groupon Mexico implemented Oracle NetSuite ERP as its core ERP Financial system. The deployment centralized financial management for Groupon Mexico, aligning accounting processes for a company with roughly 10,000 employees and reported revenue of 2,573,000,000. Oracle NetSuite ERP was positioned to serve finance and accounting business functions across the Mexican entity.
The implementation configured Oracle NetSuite ERP with core financial modules including general ledger, accounts payable, accounts receivable, invoicing, cash management, tax management and financial reporting and consolidation. Functional workflows emphasized period close, automated invoicing and receivables collections, vendor payment processing and statutory tax reporting tailored to Mexico. Multi-currency accounting and consolidated financial reporting capabilities were part of the ERP Financial configuration to support transactional and reporting requirements.
Architecturally, the deployment leveraged Oracle NetSuite ERP cloud SaaS functionality to provide a centralized chart of accounts, role based access controls, configurable approval routing and automated close controls to strengthen governance across finance teams. Operational coverage focused on finance, controllership, accounts payable, accounts receivable and treasury functions within Groupon Mexico, and the rollout included phased configuration and data conversion activities across those subfunctions. The configuration emphasized standard ERP Financial controls and auditability to support ongoing finance operations.
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Groupon Mexico Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Groupon Mexico implemented Google Workspace (Formerly Google G-Suite) for Collaboration across its Mexico operations. The deployment centralized enterprise collaboration services to provide a consistent platform for corporate email, document collaboration, calendar scheduling and real‑time meetings.
The implementation included Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar and Google Meet, all governed through the Google Workspace admin console. Configuration work emphasized shared drives, document-level permissions, team folders and centralized user provisioning to support role-based access management and administrative delegation.
Operational coverage focused on corporate employees in Mexico across business functions including marketing, customer support and operations, supporting collaborative content creation and internal communications workflows. The Google Workspace (Formerly Google G-Suite) configuration aligned standard collaboration capabilities with department-level collaboration needs and file sharing patterns.
Governance was structured through the admin console with centralized user lifecycle management, group and permission policies, basic device management and data retention settings. The rollout proceeded with staged account provisioning and role-focused governance processes for sharing policies and permission reviews to maintain control over collaborative information assets.
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Groupon Mexico CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Groupon Mexico implemented Salesforce Marketing Cloud to manage digital marketing and customer engagement on its website. Salesforce Marketing Cloud is deployed as their Marketing Automation platform for orchestrating website triggered campaigns and cross channel communications.
The implementation leverages core Marketing Automation capabilities such as email campaign orchestration, journey mapping, audience segmentation, and content personalization for web channels. Typical configurations of Salesforce Marketing Cloud in this context include Email Studio for message production, Journey Builder for automated customer journeys, and Automation Studio for scheduled data and campaign workflows.
The solution is instrumented on Groupon Mexico's public website, where website events and on site interactions feed campaign triggers and audience updates. Operational coverage centers on marketing, e commerce, and digital operations teams in Mexico, with responsibilities for campaign lifecycle management, creative asset control, and real time audience targeting.
Governance focuses on campaign approval workflows, content version control, and segmentation governance to manage consent and messaging cadence. The deployment standardizes marketing operations on Salesforce Marketing Cloud, aligning web triggered campaigns, scheduled email programs, and audience targeting processes.
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Groupon Mexico PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Groupon Mexico IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Groupon Mexico
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Key Account Manager | Manager | Finance | |
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Key Account Retail Manager | Manager | Finance | |
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Payroll & Recruiting Coordinator | HR - LATAM | Manager | HR | |
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Apps Being Evaluated by Groupon Mexico Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Groupon Mexico IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Groupon Mexico digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Groupon Mexico Technographics
Groupon Mexico is a Professional Services organization based in Mexico,
with around 10000 employees and annual revenues of $2.57 billion.
Groupon Mexico operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Salesforce Marketing Cloud,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Groupon Mexico has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Salesforce.
Groupon Mexico recently adopted applications including
Lumen Cloud (ex CenturyLink) in 2020, Lumen CDN in 2020 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Groupon Mexico’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Groupon Mexico’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Groupon Mexico technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.