Cuenca, 16770,
Spain
Grupo Avicola Rujamar Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Avicola Rujamar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Grupo Avicola Rujamar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Avicola Rujamar has purchased the following applications: TE-FOOD Trace Food for Blockchain Platform in 2020, Microsoft 365 for Collaboration in 2021, WooCommerce for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Avicola Rujamar is running and its propensity to invest more and deepen its relationship with TE-FOOD International , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Avicola Rujamar revenues, which have grown to $81.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Avicola Rujamar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TE-FOOD International | Legacy | TE-FOOD Trace Food | Blockchain Platform | Blockchain | n/a | 2020 | 2020 |
In 2020 Grupo Avícola Rujamar implemented TE-FOOD Trace Food, deploying a Blockchain Platform from TE-FOOD International with local implementation support from TraceFood in Spain at its Honrubia farm. The initial deployment covered on-farm identification and consumer-facing traceability for a flock of 120,000 laying hens, establishing a farm-level blockchain recording point for egg provenance data.
TE-FOOD Trace Food was configured to capture and publish a defined traceability data set, including origin, contributing facilities, geographic location, time since the egg was laid, identity of the loader, time in warehouse, age of the birds, and multimedia evidence such as photos and videos. The implementation included QR code generation and printing workflows tied to product packaging, and a consumer access layer so end customers can scan QR codes and retrieve the blockchain-stored provenance records.
Operational rollout began at Honrubia with a staged expansion plan, extending TraceFood’s TE-FOOD Trace Food blockchain technology to Rujamar’s core of Cuenca free-range production and then to San Lorenzo de La Parrilla later in the 2021 financial year, reflecting a company-wide digitization plan. The deployment impacts supply chain traceability, quality assurance, product labeling and consumer transparency functions across Rujamar’s farm operations and product lines.
Governance and process changes centered on standardized on-farm data capture, QR labeling procedures, and a consumer verification workflow that surfaces immutable provenance records, aligning with the industry standard that blockchain based traceability provides proof of product quality. The implementation positioned TE-FOOD Trace Food as the technical backbone for Rujamar’s ability to substantiate premium and cage-free product claims.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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