Grupo Mateus
Avenida Daniel de La Touche 73, loja 3 Bairro Cohama,
Sao Luís, 65074-115, MA,
Brazil
Sao Luís, 65074-115, MA,
Brazil
55 98 2108 3541
Retail
Grupo Mateus Technographics
Grupo Mateus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Mateus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45000 Grupo Mateus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Mateus has purchased the following applications: Gupy Training and development for Learning and Development in 2020, Automattic Jetpack CRM for CRM in 2022, Salesforce Heroku for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Mateus is running and its propensity to invest more and deepen its relationship with Gupy , Automattic , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Mateus revenues, which have grown to $3.07 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Mateus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Mateus Tech Stack and Enterprise Applications
Grupo Mateus HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gupy | Legacy | Gupy Training and development | Learning and Development | HCM | n/a | 2020 | 2020 |
In 2020, Grupo Mateus deployed Gupy Training and development in Brazil as part of an HR Learning and Development initiative to standardize and scale employee training across its retail stores. The implementation leveraged Gupy's Educação Corporativa product, also referenced as Gupy Education Niduu, to enable mobile-first learning experiences for frontline retail staff.
Gupy Training and development was configured for large-scale, gamified mobile training delivery, with functional capabilities including course distribution, learner enrollment workflows, mobile engagement mechanics, and learning progress tracking and reporting. The rollout produced 527,000 training hours and achieved 94% engagement while reducing training costs, outcomes reported as part of the implementation results.
Operational coverage focused on Grupo Mateus retail workforce and store operations across Brazil, with centralized content governance to enforce standardized curricula and streamline L&D administration. The deployment reshaped HR and Learning and Development workflows by centralizing course management and providing reporting for HR managers and store leadership, enabling consistent execution of employee training at scale.
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Recruiting | HCM |
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2022 | 2022 |
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Grupo Mateus CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2022 | 2022 |
In 2022, Grupo Mateus deployed Automattic Jetpack CRM on its public website, embedding the Automattic Jetpack CRM instance to manage customer-facing interactions. The implementation positions the vendor application as the primary web channel CRM for online contact capture and basic customer record consolidation, aligning the CRM use with digital storefront and customer inquiry flows.
Configuration focused on core CRM functional modules, including contact and company records, web form lead capture, activity tracking, email communication templates, segmentation and straightforward pipeline tracking. These modules were configured to support standard CRM workflows such as lead qualification, contact enrichment from site interactions, and campaign-targeted lists consistent with CRM category practices.
The Jetpack CRM deployment was embedded in the company website and instrumented to collect site-level customer touchpoints, enabling data flow from web forms and customer interactions into the CRM. Operational coverage emphasized digital channels and internal handoff to marketing and customer service teams, using the CRM to centralize inquiries originating from the public site.
Governance centered on a centralized contact database and defined workflows for routing web leads to business functions, with role-based access controls and process rules for lead handling and follow up. The narrative reflects an analyst view of an application-centric website CRM deployment, stating Grupo Mateus Automattic Jetpack CRM CRM as the implemented solution for online customer engagement.
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Grupo Mateus PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Heroku | Apps Development | PaaS | n/a | 2022 | 2022 |
In 2022, Grupo Mateus implemented Salesforce Heroku to support application services on its public website. The deployment leverages Salesforce Heroku within the Apps Development category to host web application processes, API backends, and platform-managed runtime environments for customer-facing functionality, and Salesforce Heroku is used to deliver scalable application layers and managed add-on services that decouple web logic from static site delivery.
The implementation focuses on web application hosting and operationalizing application deployment pipelines for the Grupo Mateus website, centralizing application lifecycle management and runtime monitoring. Functional scope includes web app hosting, request routing, session management, and support for microservice-style application components consistent with Apps Development platforms, with governance oriented toward platform-level provisioning and application release workflows that align web operations and e-commerce teams around a cloud-native application platform.
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Grupo Mateus IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Grupo Mateus
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Grupo Mateus Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Mateus IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Mateus digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Grupo Mateus Technographics
Grupo Mateus is a Retail organization based in Brazil,
with around 45000 employees and annual revenues of $3.07 billion.
Grupo Mateus operates a diverse technology stack with applications such as
Gupy Training and development, Automattic Jetpack CRM and Salesforce Heroku,
covering areas like Learning and Development, CRM and Apps Development.
Grupo Mateus has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Gupy, Automattic and Salesforce.
Grupo Mateus recently adopted applications including
Gupy Recruitment Software in 2022, Automattic Jetpack CRM in 2022 and Salesforce Heroku in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Mateus’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Mateus’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Mateus technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.