Grupo Moura
Edson Mororó Moura - R. Diário de Pernambuco, 195 - Edson Moura,
Belo Jardim, 55150-615, PE,
Brazil
Belo Jardim, 55150-615, PE,
Brazil
55 81 3411-1000
Automotive
Grupo Moura Technographics
Grupo Moura Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Moura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Grupo Moura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Moura has purchased the following applications: TOTVS HR for Core HR in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Moura is running and its propensity to invest more and deepen its relationship with TOTVS , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Moura revenues, which have grown to $1.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Moura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Moura Tech Stack and Enterprise Applications
Grupo Moura HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TOTVS | Legacy | TOTVS HR | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, Grupo Moura implemented TOTVS HR to centralize Core HR processes for personnel management across its manufacturing units and battery rooms in the states of Minas Gerais and Bahia. The deployment focused on operational HR coverage for recruitment, admissions, terminations, time and attendance, benefits administration and performance management across on-site HR teams serving production and administrative functions.
TOTVS HR was configured to support end-to-end personnel workflows, including candidate assessment and recruitment orchestration, collection and verification of admission documentation, registration in the HR system and submission to eSocial, termination and approval workflows, vacation scheduling, electronic point reconciliation and benefits administration. The implementation also encompassed learning and development workflows, internal training management and the management and monitoring of performance evaluations and organizational climate activities aligned to GPTW criteria.
The implementation integrated with existing talent acquisition and HR systems named in the environment, specifically Gupy and Kenoby for sourcing and selection, HCM - TOTVS and Senior System for adjacent HR and payroll functions, and the eSocial reporting stream for Brazilian statutory compliance. Operational scope emphasized personnel management areas at unit level, with HR teams responsible for administering DISC tests, scheduling medical exams and maintaining company and OHS documentation.
Governance was structured around mapped HR indicators and DHO routines, with the HR team accountable for monitoring metrics, executing strategic actions to address turnover and disseminating corporate culture locally. Process controls formalized admission to termination workflows, electronic time verification procedures and the scheduling and control of periodic exams and internal events, with TOTVS HR serving as the central record and workflow engine for Core HR operations.
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Grupo Moura Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Grupo Moura implemented Cisco Webex Meetings as its Audio Video and Web Conferencing platform, with the vendor identified as Cisco Systems on the corporate website. The deployment is visible on the company site, where Cisco Webex Meetings is used to present join workflows and external meeting entry points for customers and partners.
Configuration emphasized core Audio Video and Web Conferencing capabilities, including scheduled meetings, video conferencing, screen sharing, recording and participant management, using Cisco Webex Meetings as the primary interface. Administration was organized around platform-level controls for meeting policies, access permissions and recording retention, reflecting standard meeting governance and operational configuration for enterprise conferencing.
The implementation is surfaced through the public website, indicating integration of Webex meeting join flows and embedded meeting links to support customer facing sessions and remote collaboration. Operational coverage aligns with Grupo Moura’s corporate collaboration needs in Brazil, supporting internal teams and external stakeholder engagement through web-based meeting orchestration.
Governance and rollout focused on centralized IT administration for account provisioning and meeting policy enforcement, with functional ownership likely in corporate communications and IT operations to standardize meeting workflows. Cisco Webex Meetings remains the named application for Audio Video and Web Conferencing in Grupo Moura’s tooling profile, documented on the company website.
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Collaboration | Collaboration |
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2015 | 2015 |
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Grupo Moura CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Grupo Moura implemented Intuit Mailchimp to manage on-site lead capture and outbound email communications via its corporate website. The deployment positions Intuit Mailchimp as the company’s Marketing Automation platform for centralized campaign orchestration and subscriber management.
The Intuit Mailchimp implementation leverages core Marketing Automation capabilities including email campaign management, audience segmentation, template-driven creatives, list management, and automated customer journeys. On-site web components are deployed to capture opt-ins, with embedded signup forms and Mailchimp tracking snippets used to populate audiences and trigger scheduled or event-driven sends.
Operationally the solution is scoped to Grupo Moura’s marketing organization and website-driven customer engagement workflows, feeding campaign activity and audience signals into marketing operations. Governance is implemented through centralized account controls and audience hygiene and approval processes typical for Marketing Automation, with role-based controls for campaign creation, scheduling, and reporting.
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Grupo Moura PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Grupo Moura IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Grupo Moura
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Grupo Moura Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Moura IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Moura digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo Moura Technographics
Grupo Moura is a Automotive organization based in Brazil,
with around 6000 employees and annual revenues of $1.80 billion.
Grupo Moura operates a diverse technology stack with applications such as
TOTVS HR, Cisco Webex Meetings and Intuit Mailchimp,
covering areas like Core HR, Audio Video and Web Conferencing and Marketing Automation.
Grupo Moura has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as TOTVS, Cisco Systems and Intuit.
Grupo Moura recently adopted applications including
Microsoft Azure Cloud Services in 2021, Intuit Mailchimp Mandrill in 2020 and Cisco Webex Meetings in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Moura’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Moura’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Moura technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.