Grupo Ultra
Brigadeiro Luis AntOnio Avenue, 1343 9th Floor,
Sao Paulo, 01317-910, SP,
Brazil
Sao Paulo, 01317-910, SP,
Brazil
55 11 3177 3820
Oil, Gas and Chemicals
Grupo Ultra Technographics
Grupo Ultra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Grupo Ultra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9033 Grupo Ultra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Grupo Ultra has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2011, Oracle Retail Merchandising System for Retail Management in 2012, MicroStrategy ONE Analytics for Analytics and BI in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Grupo Ultra is running and its propensity to invest more and deepen its relationship with SAP , Oracle , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Grupo Ultra revenues, which have grown to $21.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Grupo Ultra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Grupo Ultra Tech Stack and Enterprise Applications
Grupo Ultra ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP R/3 | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Grupo Ultra migrated from SAP R/3 to SAP ERP ECC 6.0 as part of an ERP Financial program designed to centralize transactional financial operations. The SAP ERP ECC 6.0 implementation established the enterprise financial ledger and supported consolidation workflows across the corporate group.
The project included implementation of SAP BW to support decision making for senior management and deployment of SAP BPC for the consolidation of companies. A database migration was executed to optimize technological resources and to improve data availability and throughput into the SAP BW data warehouse and SAP BPC consolidation processes. Business consulting services were applied to reconfigure logistics processes and align supply chain transactional flows with financial posting rules inside SAP ERP ECC 6.0.
Integrations focused on feeding transactional data from logistics and finance modules in SAP ERP ECC 6.0 into SAP BW and SAP BPC for consolidated reporting and management analytics. Operational coverage spanned finance, consolidation teams and logistics functions, enabling senior management access to integrated decision support and consolidated financial statements.
Grupo Ultra performed a business assessment for a future SAP S4HANA implementation and established a service desk to provide predictive, evolutionary and normative support for the SAP ERP ECC 6.0 landscape. Governance adjustments emphasized consolidated reporting ownership, ongoing database optimization, and a support model aligned to both operational users and executive consumers of SAP BW and SAP BPC outputs.
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ERP Financial | ERP |
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2012 | 2013 |
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ERP Financial | ERP |
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2019 | 2020 |
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Grupo Ultra ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2012 | 2013 |
In 2012, Grupo Ultra implemented Oracle Retail Merchandising System for Retail Management. The engagement included participation in the design of the Oracle Retail solution and elaboration of detailed functional specifications, notably MD 20 and MD 50, followed by functional testing and monitoring through approval and implementation phases.
Workstream responsibilities emphasized configuration and functional coverage of the Oracle Retail Merchandising System, with direct involvement across all modules but a clear focus on ORMS and ORPM. Oracle Retail Merchandising System work addressed inventory management, item registration, cost handling and purchasing through ORMS, while ORPM focused on catalog and price management, and the team brought demonstrated expertise in Order Management and AR Billing modules to align merchandising workflows with order-to-cash processes.
The implementation activity included functional integration work across merchandising, order management and receivables capabilities, supporting retail operations and pricing governance. Engagement scope covered design reviews, functional test cycles and continuous monitoring during rollout, with the contracted consultancy accompanying and assisting all project phases to ensure configuration and approval controls were enforced.
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Retail Management | ERP Services and Operations |
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2012 | 2013 |
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Grupo Ultra Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2010 | 2010 |
In 2010, Grupo Ultra deployed MicroStrategy ONE Analytics. The MicroStrategy ONE Analytics implementation served as the enterprise Analytics and BI platform for Grupo Ultra in Brazil, consolidating reporting and dashboard delivery across the organization and establishing a single semantic layer for consistent metrics and metadata.
Implementation established a MicroStrategy semantic layer, a library of enterprise dashboards, scheduled operational reporting and ad hoc analysis capabilities consistent with Analytics and BI best practices. The deployment included explicit support and integration with MicroStrategy and ADAM5 to operationalize data feeds and report distribution. Governance was organized around a centralized BI team responsible for semantic model stewardship, access control, report lifecycle management and scheduled distribution workflows.
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Data Warehouse | Analytics and BI |
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2011 | 2011 |
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Grupo Ultra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Grupo Ultra eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Grupo Ultra SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2012 | 2013 |
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Grupo Ultra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2012 |
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Grupo Ultra EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2012 | 2012 |
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Financial Consolidation and Close | EPM |
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2012 | 2012 |
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Grupo Ultra ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Grupo Ultra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2019 | 2019 |
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Grupo Ultra CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Grupo Ultra
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Assistant Operations | Manager | Finance | |
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VP Administrative and Financial | VP | Finance | |
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Financial Planning Director | Director | Finance | |
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Human Capital Manager | Manager | Finance | |
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Sales Comercial - Commercial Manager | Manager | Sales | |
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IT Executive Manager | Manager | IT | |
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IT Manager - Head IT - Systems | Manager | IT | |
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IT Architecture Coordinator | Manager | IT | |
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Group Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by Grupo Ultra Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Grupo Ultra IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Grupo Ultra digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Grupo Ultra Technographics
Grupo Ultra is a Oil, Gas and Chemicals organization based in Brazil,
with around 9033 employees and annual revenues of $21.40 billion.
Grupo Ultra operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Oracle Retail Merchandising System and MicroStrategy ONE Analytics,
covering areas like ERP Financial, Retail Management and Analytics and BI.
Grupo Ultra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and MicroStrategy.
Grupo Ultra recently adopted applications including
Microsoft 365 in 2021, Dynatrace APM in 2021 and Cisco Webex Meetings in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Grupo Ultra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Grupo Ultra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Grupo Ultra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.