Trento, 38123,
Italy
Gruppo Itas Assicurazioni Technographics
Gruppo Itas Assicurazioni Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gruppo Itas Assicurazioni and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Gruppo Itas Assicurazioni employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gruppo Itas Assicurazioni has purchased the following applications: Willis Towers Watson Radar for Insurance Pricing and Rating Engine in 2018, Liferay Digital Experience Platform (DXP) for Web Content Management in 2014, MailUp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gruppo Itas Assicurazioni is running and its propensity to invest more and deepen its relationship with Willis Towers Watson , Liferay , MailUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gruppo Itas Assicurazioni revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gruppo Itas Assicurazioni intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gruppo Itas Assicurazioni Tech Stack and Enterprise Applications
Gruppo Itas Assicurazioni ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Willis Towers Watson | Legacy | Willis Towers Watson Radar | Insurance Pricing and Rating Engine | ERP Services and Operations | n/a | 2018 | 2018 |
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Gruppo Itas Assicurazioni Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liferay | Legacy | Liferay Digital Experience Platform (DXP) | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Itas Mutual deployed Liferay Digital Experience Platform, DXP to power its public website. The implementation establishes Liferay Digital Experience Platform as the company Web Content Management solution for website publishing and portal delivery.
The deployment leverages a portal centric architecture and core Web Content Management capabilities including content authoring, templating, multi site management, workflow based editorial governance, user segmentation, and responsive content delivery. Liferay Digital Experience Platform DXP provides modular portlets and a Java based application platform that supports extensible content models and head end content delivery typical of enterprise web content management implementations.
Operational responsibility for the implementation centers on marketing and corporate communications for website publishing across the organization, with centralized editorial workflows and role based permissions governing content lifecycle and approvals. The Liferay Digital Experience Platform DXP instance centralizes web content management and portal services for Itas Mutual, aligning content production, publishing, and user experience functions on a single platform.
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Gruppo Itas Assicurazioni CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailUp | Legacy | MailUp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Itas Mutual implemented MailUp as its Marketing Automation platform and embedded MailUp on the corporate website to centralize customer email communication. The deployment focused on web-based campaign execution and subscriber capture, positioning MailUp as the primary tool for digital outreach within the organization.
Configuration emphasized core Marketing Automation capabilities, including email campaign management, subscriber list segmentation, template-driven message design, and scheduled delivery workflows. MailUp was used to author and manage multi-segment campaigns, maintain consent and subscription lists, and orchestrate automated email sequences aligned to marketing and customer communications processes.
Operational coverage centered on the marketing and customer communications functions across Itas Mutual in Italy, with the application integrated into the public website for form-based subscription capture and campaign delivery. The implementation relied on MailUp hosting and web integration patterns to surface sign up forms and manage outbound email flows, supporting centralized campaign creation and execution.
Governance processes established campaign approval, list hygiene, and segmentation rules to control outbound messaging and ensure consistent brand communications. Operational ownership remained with the marketing organization, which managed templates, audience segmentation, and scheduled campaigns through MailUp, standardizing email workflows and campaign lifecycle management.
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Gruppo Itas Assicurazioni Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Portfolio and Investment Management | Investment Management |
|
2016 | 2017 |
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Gruppo Itas Assicurazioni TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Gruppo Itas Assicurazioni PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Transactional Email | PaaS |
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2021 | 2021 |
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Gruppo Itas Assicurazioni CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Gruppo Itas Assicurazioni
Apps Being Evaluated by Gruppo Itas Assicurazioni Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||