Berlucchi
Piazza Duranti 4,
Corte Franca, 25040,
Italy
Corte Franca, 25040,
Italy
39 030-984381
Consumer Packaged Goods
Berlucchi Technographics
Berlucchi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Berlucchi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Berlucchi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Berlucchi has purchased the following applications: smeup ERP for ERP Financial in 2015, TripAdvisor Bokun for Reservation and Booking Management in 2016, Chartbeat for Analytics and BI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Berlucchi is running and its propensity to invest more and deepen its relationship with Smeup , TripAdvisor , Chartbeat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Berlucchi revenues, which have grown to $23.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Berlucchi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Berlucchi Tech Stack and Enterprise Applications
Berlucchi ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smeup | Legacy | smeup ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Guido Berlucchi & C implemented smeup ERP to manage winery visit reservations, online payments, and post-visit invoicing. The project targeted the wine production company's requirement to accept bookings via web and mobile devices, present available times and seats, process PayPal or credit card payments, and schedule guided tours during events such as EXPO 2015 and the Franciacorta Festival.
smeup ERP was configured to expose reservation and calendar capabilities, capacity management, payment reconciliation, and invoicing workflows within the core application. Operators access the smeup ERP reservation module from office workstations to query scheduled visits, remaining availability, update visit status, and enter internal reservations, while end users interact through a public, mobile-friendly web portal that filters availability by month, number of people, and language.
The deployment integrates bidirectionally with PayPal, with smeup ERP sending payment data to PayPal and receiving transaction outcomes for confirmation or rejection, and the web portal connected directly to the ERP to present real-time availability. By consolidating tour booking, sales and production data into a single ERP Financial system, smeup ERP maintains a unified dataset across guided tours and core business functions.
Governance centralized transactional processing in smeup ERP so changes from the portal or office were tracked and routed into sales and invoicing processes. Operational records captured in the system include 934 booked tours and 296 reservations for related events, tours that sold out before events began, and an administrative streamlining from online payment that reduced on-site checkout lines.
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Berlucchi ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TripAdvisor | Legacy | TripAdvisor Bokun | Reservation and Booking Management | ERP Services and Operations | n/a | 2016 | 2016 |
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Berlucchi Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chartbeat | Legacy | Chartbeat | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
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Berlucchi Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Berlucchi Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2024 | 2024 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2025 | 2025 |
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Berlucchi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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Customer Data Platform | CRM |
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2025 | 2025 |
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Customer Data Platform | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Analytics, Tag Management | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Partner Relationship Management | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2016 | 2016 |
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Tag Management | CRM |
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2022 | 2022 |
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Berlucchi TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Berlucchi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Domain Name System (DNS) | IaaS |
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2018 | 2018 |
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Berlucchi CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2013 | 2013 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Berlucchi
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Berlucchi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Berlucchi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Berlucchi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Berlucchi Technographics
Berlucchi is a Consumer Packaged Goods organization based in Italy,
with around 90 employees and annual revenues of $23.0 million.
Berlucchi operates a diverse technology stack with applications such as
smeup ERP, TripAdvisor Bokun and Chartbeat,
covering areas like ERP Financial, Reservation and Booking Management and Analytics and BI.
Berlucchi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Smeup, TripAdvisor and Chartbeat.
Berlucchi recently adopted applications including
Chartbeat in 2025, EpiServer CMS in 2025 and RudderStack in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Berlucchi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Berlucchi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Berlucchi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.