Gull Lake Marine Center
12485 East D Avenue,
Richland, 49083, MI,
United States
Richland, 49083, MI,
United States
1 269-200-2103
Retail
Gull Lake Marine Center Technographics
Gull Lake Marine Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gull Lake Marine Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Gull Lake Marine Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gull Lake Marine Center has purchased the following applications: IDScloud for Real Estate Property Management in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021, Kenect for Brand Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gull Lake Marine Center is running and its propensity to invest more and deepen its relationship with International Decision Systems (IDS) , FareHarbor , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gull Lake Marine Center revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gull Lake Marine Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gull Lake Marine Center Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| International Decision Systems (IDS) | Legacy | IDScloud | Real Estate Property Management | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016, Gull Lake Marine Center implemented IDScloud as its Real Estate Property Management application to centralize accounting and office workflows for its retail marine operations in the United States. IDScloud was provisioned as the vendor cloud-hosted application to support core financial records, with explicit use of the IDS general ledger for daily journal entries and transaction posting. The implementation linked the application to routine bookkeeping duties rather than enterprise-scale property portfolios, aligning the Real Estate Property Management category capability set with small business accounting and operational control.
Operational configuration emphasized transactional modules and cadence, with staff using IDScloud to maintain the general ledger, prepare and post daily journal entries, review code and input accounts payable on a daily basis, and process accounts payable checks on a weekly basis. Accounts receivable workflows were run daily for payment posting and monthly for customer account statement generation, while reconciliation processes covered daily cash drawer reports and monthly bank statements. The rollout also incorporated bookkeeping responsibilities for sales tax return support and assistance with year-end inventory counts, establishing daily, weekly, and monthly governance rhythms for accounting and office administration.
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Reservation and Booking Management | ERP Services and Operations |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Gull Lake Marine Center implemented Google Workspace (Formerly Google G-Suite) to establish a consolidated Collaboration platform across its retail operations. The deployment provides core services such as corporate email routing, calendar scheduling, cloud document storage, and collaborative document editing to support sales, service, and back-office workflows. The implementation is referenced on the company website where corporate email contact and staff communications are linked to Workspace-managed accounts.
Google Workspace (Formerly Google G-Suite) was configured with standard collaboration modules including Gmail, Google Calendar, Google Drive, and Google Docs to enable shared calendars, document versioning, and centralized storage for approximately 50 employees. Administration is managed through centralized account and access controls with role-based permissions aligned to retail counter staff, service technicians, and managerial users, while authentication and email routing are tied to the organization domain used on the website. Operational scope covers day-to-day retail sales, service scheduling, and back-office administration, with governance focused on account provisioning, access management, and routine mailbox and storage oversight.
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Event Management | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kenect | Legacy | Kenect | Brand Management | CRM | n/a | 2020 | 2020 |
In 2020, Gull Lake Marine Center implemented Kenect on its website for Brand Management to support customer communications and reputation management. The deployment positioned Kenect as the primary web-facing engagement layer, embedding the Kenect application into public site pages to capture inbound inquiries and review signals.
Configuration work centered on embedding Kenect's web messaging interface and enabling SMS-enabled contact capture and automated review request workflows that are typical for Brand Management solutions. Implementation included routing and templating for customer messages to align responses with store and service desk operations.
Operational scope covered the retail location and service desk, bringing marketing and customer service functions into a single web-based engagement channel. Kenect was used by front-line staff responsible for handling web-originated leads and service inquiries, standardizing how those interactions were recorded and responded to.
Governance focused on establishing message handling procedures and review solicitation protocols, with staff training to ensure consistent use of Kenect on the website. The rollout emphasized centralized brand messaging control through the Kenect platform and formalized workflows for web-based customer interactions.
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Gull Lake Marine Center
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| No data found | ||||||
Apps Being Evaluated by Gull Lake Marine Center Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gull Lake Marine Center IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gull Lake Marine Center digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Gull Lake Marine Center Technographics
Gull Lake Marine Center is a Retail organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Gull Lake Marine Center operates a diverse technology stack with applications such as
IDScloud, Google Workspace (Formerly Google G-Suite) and Kenect,
covering areas like Real Estate Property Management, Collaboration and Brand Management.
Gull Lake Marine Center has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as International Decision Systems (IDS), Google and Kenect.
Gull Lake Marine Center recently adopted applications including
Google Workspace (Formerly Google G-Suite) in 2021, Webconnex TicketSpice in 2021 and Tealium IQ Tag Management in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gull Lake Marine Center’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gull Lake Marine Center’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gull Lake Marine Center technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.