Wayland, 49348, MI,
United States
Gun Lake Casino Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Gun Lake Casino and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Gun Lake Casino employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gun Lake Casino has purchased the following applications: ADP Workforce Now for Core HR in 2017, OPTX Marketing AI for Artificial Intelligence Marketing in 2023, Concrete CMS for Web Content Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gun Lake Casino is running and its propensity to invest more and deepen its relationship with ADP , UKG , OPTX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gun Lake Casino revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gun Lake Casino intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2017 | 2017 |
In 2017, Gun Lake Casino deployed ADP Workforce Now as its Core HR system to centralize the employment process and maintain employee records. ADP Workforce Now is used to intake new hires, record personnel data, and update employment information across the property, establishing a single source of truth for HR operations.
The deployment encompassed core functional modules typical of Core HR implementations, including employee records management, onboarding and new-hire workflows, time and attendance capture, benefits administration, payroll administration and standard HR reporting. ADP Workforce Now was configured to support role-based HR activities and operational workflows for recruiting, hire paperwork, and ongoing employee status changes.
Operationally the system serves the HR organization and staffing functions for Gun Lake Casino’s workforce of approximately 1,200 employees, centralizing hiring and personnel updates for the leisure and hospitality property. Governance focused on standardizing employment workflows and timely master data updates, with HR-driven processes to ensure employee information is maintained in ADP Workforce Now as the authoritative employment record.
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Payroll | HCM |
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2014 | 2014 |
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Time and Attendance | HCM |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OPTX | Legacy | OPTX Marketing AI | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2023 | 2023 |
In 2023, Gun Lake Casino deployed OPTX Marketing AI, leveraging the OPTX Daily Top Contacts player-development AI capability within the Artificial Intelligence Marketing category to prioritize host outreach. The implementation was scoped to the property in the United States and targeted player development and marketing/CRM processes, operationalizing daily prioritized contact lists for host teams and player-development staff.
Daily Top Contacts was configured to produce ranked daily rosters of priority players, embedding score-based cues and contact recommendations into host outreach workflows and marketing/CRM operations. Governance and rollout emphasized operational acceptance by host teams, a daily outreach cadence, and tracking of contacts for ongoing use. According to the vendor case study, the deployment generated a reported $490,898 incremental theoretical revenue and 1,965 players contacted over the initial five months after the OPTX Marketing AI deployment.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Concrete CMS | Legacy | Concrete CMS | Web Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Gun Lake Casino implemented Concrete CMS for Web Content Management on its public website. The deployment centralized content authoring and publishing for web pages and digital marketing assets across the corporate site.
Concrete CMS was configured to use inline editing, reusable blocks, page templates, an asset manager, content versioning, SEO metadata fields and responsive theme support to manage site presentation and structured content. Configurations focused on template inheritance, content type definitions and a file manager to streamline updates and campaign landing pages.
Operational scope encompassed marketing and guest services teams who maintained promotional content, events and informational pages, centralizing editorial responsibilities within the content management environment. Editorial workflows used permission tiers, approval queues and version control to standardize publishing and enable rollback when needed.
Governance emphasized role based access controls, content ownership mapping and author training to sustain site hygiene and release cadence. Concrete CMS served as the Web Content Management platform for ongoing site maintenance and content publication.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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