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Gun Lake Casino
Location
1123 129th Ave,
Wayland, 49348, MI,
United States
Website
https://www.gunlakecasino.com/
Phone
1 269-792-7777
Artw industry
Leisure and Hospitality
Employee
Revenue

Gun Lake Casino Technographics

Gun Lake Casino Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Gun Lake Casino and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Gun Lake Casino employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Gun Lake Casino has purchased the following applications: ADP Workforce Now for Core HR in 2017, OPTX Marketing AI for Artificial Intelligence Marketing in 2023, Concrete CMS for Web Content Management in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Gun Lake Casino is running and its propensity to invest more and deepen its relationship with ADP , UKG , OPTX or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Gun Lake Casino revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gun Lake Casino intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Gun Lake Casino Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ADP Legacy ADP Workforce Now Core HR HCM n/a 2017 2017
Payroll HCM 2014 2014
Time and Attendance HCM 2014 2014
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OPTX Legacy OPTX Marketing AI Artificial Intelligence Marketing AI-Powered Application n/a 2023 2023
In 2023, Gun Lake Casino deployed OPTX Marketing AI, leveraging the OPTX Daily Top Contacts player-development AI capability within the Artificial Intelligence Marketing category to prioritize host outreach. The implementation was scoped to the property in the United States and targeted player development and marketing/CRM processes, operationalizing daily prioritized contact lists for host teams and player-development staff. Daily Top Contacts was configured to produce ranked daily rosters of priority players, embedding score-based cues and contact recommendations into host outreach workflows and marketing/CRM operations. Governance and rollout emphasized operational acceptance by host teams, a daily outreach cadence, and tracking of contacts for ongoing use. According to the vendor case study, the deployment generated a reported $490,898 incremental theoretical revenue and 1,965 players contacted over the initial five months after the OPTX Marketing AI deployment.
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Concrete CMS Legacy Concrete CMS Web Content Management Content Management n/a 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2017 2017
Marketing Automation CRM 2020 2020
Tag Management CRM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at Gun Lake Casino
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Gun Lake Casino Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Gun Lake Casino Technographics

Gun Lake Casino is a Leisure and Hospitality organization based in United States, with around 1200 employees and annual revenues of $100.0 million.

Gun Lake Casino operates a diverse technology stack with applications such as ADP Workforce Now, OPTX Marketing AI and Concrete CMS, covering areas like Core HR, Artificial Intelligence Marketing and Web Content Management.

Gun Lake Casino has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as ADP, OPTX and Concrete CMS.

Gun Lake Casino recently adopted applications including OPTX Marketing AI in 2023, Intuit Mailchimp in 2020 and Tealium IQ Tag Management in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Gun Lake Casino’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Gun Lake Casino’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Gun Lake Casino technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.