GWI
Nexus Building, Floor 2, 25 Farringdon Street,
London, EC4A 4AB,
United Kingdom
London, EC4A 4AB,
United Kingdom
44 20 7731-1614
Professional Services
GWI Technographics
GWI Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by GWI and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 342 GWI employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that GWI has purchased the following applications: Drift AI Chatbot for Chatbots and Conversational AI in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, Exclaimer Cloud Signatures for Office 365 for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems GWI is running and its propensity to invest more and deepen its relationship with Drift , Cisco Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing GWI revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for GWI intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
GWI Tech Stack and Enterprise Applications
GWI AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, GWI deployed Drift AI Chatbot on its website. The Drift AI Chatbot is implemented as part of GWI's customer engagement stack and is categorized as Chatbots and Conversational AI, operating as the primary automated conversational entry point for web visitors.
The implementation is delivered as an embedded website conversational widget, using client-side script to surface real-time conversational flows. Configuration focuses on a mix of AI-guided and rule-based conversation flows, lead capture and qualification prompts, and routing logic to enable escalation to human responders when predefined conditions occur. Drift AI Chatbot configuration emphasizes conversational design, intent detection, and reusable playbooks to manage recurring visitor journeys.
Operational ownership for the Drift AI Chatbot is centered on marketing and demand generation for conversation content and qualification criteria, with continuous tuning driven by session analytics and conversation transcripts. The deployment formalizes on-site conversational governance, including content update processes and escalation rules, aligning website engagement with sales qualification and customer inquiry handling.
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GWI Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, GWI deployed Cisco Webex Meetings on their website. The deployment provisioned Cisco Webex Meetings as an Audio Video and Web Conferencing capability to support client-facing scheduling, virtual presentations, and remote collaboration. The implementation leveraged Cisco's hosted meeting infrastructure and embedded meeting entry points on public web pages to surface live and on-demand sessions.
Configuration emphasized core conferencing modules including high-definition video and audio, screen sharing, meeting recording, participant management, and meeting scheduling integration with calendar workflows. Operationally GWI applied the solution across client engagement and internal collaboration workflows, aligning meeting controls with user access policies. Governance focused on meeting access controls and recorded session management to standardize virtual event and consulting delivery practices.
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Collaboration | Collaboration |
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2013 | 2013 |
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GWI Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exclaimer | Legacy | Exclaimer Cloud Signatures for Office 365 | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, GWI deployed Exclaimer Cloud Signatures for Office 365 to standardize outbound email identity and branding across its Professional Services organization. GWI implemented Exclaimer Cloud Signatures for Office 365 as a cloud hosted Digital Signing solution, with the application explicitly tied to the Office 365 mail flow and visible in assets linked from the company website.
The implementation concentrated on centralized signature template management, HTML signature rendering, dynamic field population from Office 365 directory attributes, and campaign level banner or promotional block control. Exclaimer Cloud Signatures for Office 365 was configured to enforce consistent corporate branding, legal disclaimer application, and contact data harmonization across user groups.
Operational coverage targeted business functions including marketing, sales, corporate communications, and client services, applying signatures across corporate mailboxes and external communications channels. The deployment used the Office 365 mail routing and directory integration typical of Digital Signing solutions to apply signatures at send time and to drive template personalization from user profile attributes.
Governance was organized around centralized administrative control of signature templates and staged rollout, with communications owning creative templates and IT managing service connection to Office 365. The implementation narrative centers on Exclaimer Cloud Signatures for Office 365 as GWI's chosen Digital Signing application for enterprise email signature orchestration and brand consistency.
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Web Content Management | Content Management |
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2021 | 2021 |
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GWI CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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GWI ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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GWI IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at GWI
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by GWI Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from GWI IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the GWI digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD GWI Technographics
GWI is a Professional Services organization based in United Kingdom,
with around 342 employees and annual revenues of $40.0 million.
GWI operates a diverse technology stack with applications such as
Drift AI Chatbot, Cisco Webex Meetings and Exclaimer Cloud Signatures for Office 365,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Digital Signing.
GWI has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Drift, Cisco Systems and Exclaimer.
GWI recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2023 and Freshservice in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of GWI’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates GWI’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete GWI technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.