Bad Arolsen, 34454,
Germany
H-Hotels Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by H-Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 H-Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that H-Hotels has purchased the following applications: Visa Authorize.Net for Payment Processing in 2021, Oaky for Hospitality ERP in 2022, inflow for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems H-Hotels is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Oaky or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing H-Hotels revenues, which have grown to $395.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for H-Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oaky | Legacy | Oaky | Hospitality ERP | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, H-Hotels deployed Oaky, a Hospitality ERP, to automate room-upgrade pricing and pre-arrival upsells as part of its revenue management efforts. The initial rollout targeted the DACH region and integrated Oaky with Duetto to coordinate pricing and offer orchestration across the chain.
The implementation centered on Oaky capabilities for automated upsell workflows and upgrade price automation, configured to generate targeted pre-arrival offers and orchestrate guest-facing communications. Functional modules implemented included upgrade offer orchestration, pre-arrival upsell campaigns, and conversion tracking tied to ancillary revenue streams.
Integrations were explicit and limited, with Oaky connected to Duetto to align upgrade pricing with revenue management signals and yield decisions. Operational coverage was regional within DACH and focused on revenue management and front office operations to capture upgrades and ancillary spend prior to guest arrival.
Governance was executed through the hotel group revenue management function and operational rollout teams, aligning offer rules and campaign thresholds with central revenue guidelines. The deployment produced measurable uplift in upgrade revenue and an advertised strong ROI for the chain, with reported results published in 2022–2023.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveRate | Legacy | inflow | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, H-Hotels implemented inflow on their website as a Chatbots and Conversational AI solution. The deployment embedded inflow across public-facing pages on h-hotels.com to create a conversational entry point for guest inquiries, with a focus on reservations and pre-stay information.
inflow was configured to provide guided conversational flows and automated FAQ handling, using natural language understanding for intent detection, slot filling to capture booking details, and session management to maintain multi-turn dialogs. The implementation included conversational handoff logic to route complex cases to human agents and scripted flows to capture contact and reservation intent.
Operationally inflow served as the web-facing conversational layer, capturing web-originated interactions and routing them into existing contact channels and reservation workflows. The scope of coverage emphasized guest services and reservations teams, centralizing web chat interactions while preserving existing operational touchpoints for escalation.
Governance focused on centralized content management for conversational scripts and iterative intent training, with staged updates to dialogs and seasonal messaging. Ongoing operational processes were established to maintain conversational accuracy and align inflow behavior with hospitality service standards.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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