List of Oaky Customers
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Since 2010, our global team of researchers has been studying Oaky customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oaky for Hospitality ERP from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oaky for Hospitality ERP include: Iberostar Group, a Spain based Leisure and Hospitality organisation with 34000 employees and revenues of $2.57 billion, H-Hotels, a Germany based Leisure and Hospitality organisation with 2500 employees and revenues of $395.0 million, Hotel Rival Sweden, a Sweden based Leisure and Hospitality organisation with 120 employees and revenues of $7.0 million and many others.
Contact us if you need a completed and verified list of companies using Oaky, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oaky customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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H-Hotels | Leisure and Hospitality | 2500 | $395M | Germany | Oaky | Oaky | Hospitality ERP | 2022 | n/a |
In 2022, H-Hotels deployed Oaky, a Hospitality ERP, to automate room-upgrade pricing and pre-arrival upsells as part of its revenue management efforts. The initial rollout targeted the DACH region and integrated Oaky with Duetto to coordinate pricing and offer orchestration across the chain.
The implementation centered on Oaky capabilities for automated upsell workflows and upgrade price automation, configured to generate targeted pre-arrival offers and orchestrate guest-facing communications. Functional modules implemented included upgrade offer orchestration, pre-arrival upsell campaigns, and conversion tracking tied to ancillary revenue streams.
Integrations were explicit and limited, with Oaky connected to Duetto to align upgrade pricing with revenue management signals and yield decisions. Operational coverage was regional within DACH and focused on revenue management and front office operations to capture upgrades and ancillary spend prior to guest arrival.
Governance was executed through the hotel group revenue management function and operational rollout teams, aligning offer rules and campaign thresholds with central revenue guidelines. The deployment produced measurable uplift in upgrade revenue and an advertised strong ROI for the chain, with reported results published in 2022–2023.
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Hotel Rival Sweden | Leisure and Hospitality | 120 | $7M | Sweden | Oaky | Oaky | Hospitality ERP | 2017 | n/a |
In 2017, Hotel Rival Sweden implemented Oaky. Oaky is a Hospitality ERP used to run front-desk upselling and on-arrival upgrade campaigns at the Stockholm property, aligning revenue management and guest experience objectives for the single-site operation.
Deployment focused on configuring Oaky's upsell and upgrade campaign workflows to present ancillary offers at check-in and during arrival interactions, with offer templates, timing triggers, and conversion tracking configured to support front-desk processes. The implementation emphasized guest experience workflows and revenue management capabilities typical of Hospitality ERP solutions, enabling staff to surface targeted upgrade options during check-in.
Operational coverage was limited to the Hotel Rival Stockholm property and impacted front-desk operations, revenue management, and guest experience teams. Governance centered on campaign scheduling and front-desk workflow adjustments to ensure offers were presented consistently at arrival, and the engagement delivered large uplifts in upsell revenue and conversion shortly after going live.
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Iberostar Group | Leisure and Hospitality | 34000 | $2.6B | Spain | Oaky | Oaky | Hospitality ERP | 2023 | n/a |
In 2023, Iberostar Group implemented Oaky as a pre stay upsell solution within its Hospitality ERP stack. The initial pilot began at the end of 2023 and the program was rolled out to 51 hotels worldwide across Europe and the Americas, targeting revenue management and guest experience teams to automate and scale ancillary sales across the portfolio.
Oaky was configured to manage pre arrival upsell campaigns, automated email workflows and personalized ancillary offers tied to reservations, aligning with revenue management processes and guest communications. Operational scope combined central configuration with property level offer execution across 51 hotels, enabling localized pricing and timing while maintaining centralized campaign templates. Governance emphasized revenue management oversight and guest experience coordination with a phased rollout after the pilot to standardize offer templates and campaign cadence. Outcomes reported for January to September 2024 include approximately 88% email open rates and conversion rates up to 8%, with strong ROI cited at several properties.
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