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Haagen-Dazs China
Location
n/a,
n/a, n/a,
China
Website
https://www.haagendazs.com.cn/
Phone
n/a
Artw industry
Consumer Packaged Goods
Employee
Revenue

Haagen-Dazs China Technographics

Haagen-Dazs China Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Haagen-Dazs China and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Haagen-Dazs China employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Haagen-Dazs China has purchased the following applications: Coveo Relevance Cloud for Application, Web and Enterprise Search in 2021, Techsun CDP for Customer Data Platform in 2020, Microsoft Azure Monitor for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Haagen-Dazs China is running and its propensity to invest more and deepen its relationship with Coveo , Cloudinary , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Haagen-Dazs China revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Haagen-Dazs China intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Haagen-Dazs China Data, Technology Stack, and Enterprise Applications
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Coveo Legacy Coveo Relevance Cloud Application, Web and Enterprise Search Content Management n/a 2021 2021
Digital Asset Management Content Management 2022 2022
Web Content Management Content Management 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Techsun Legacy Techsun CDP Customer Data Platform CRM n/a 2020 2020
In 2020, Haagen-Dazs China implemented Techsun CDP, deploying a Customer Data Platform to integrate online and offline channels and unify membership program management. The implementation focused on creating 360° member portraits to enable more accurate, data driven marketing across retail and digital touchpoints. The Techsun CDP deployment combined CDP and CEP capabilities with CRM and marketing automation components to support end to end campaign management. Functional capabilities implemented included customer profile unification and identity resolution, centralized membership lifecycle management, audience segmentation and campaign orchestration tied to membership status. Integrations consolidated online and offline channels across Greater China and brought the membership program into a single operational stack, with the vendor citing a 2020 member scale of approximately 6 million. Operational coverage emphasized marketing, loyalty and CRM business functions to enable unified audience activation across digital channels and in store systems. Governance centered on centralized membership rules and standardized campaign workflows to ensure consistent execution of targeted offers, with the platform serving as the Customer Data Platform backbone for analytics and campaign delivery. The vendor case describes using Techsun CDP and the broader CDP CRM MA stack to manage campaigns end to end and to improve membership lifetime value and campaign ROI.
Customer Data Platform CRM 2022 2022
Data Management Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Tag Management CRM 2021 2021
Tag Management CRM 2021 2021
Tag Management CRM 2021 2021
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Monitor Application Performance Management ITSM n/a 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2021 2021
Governance, Risk and Compliance TRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2016 2016
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2024 2024
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Haagen-Dazs China
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Haagen-Dazs China Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Haagen-Dazs China Technographics

Haagen-Dazs China is a Consumer Packaged Goods organization based in China, with around 3500 employees and annual revenues of $300.0 million.

Haagen-Dazs China operates a diverse technology stack with applications such as Coveo Relevance Cloud, Techsun CDP and Microsoft Azure Monitor, covering areas like Application, Web and Enterprise Search, Customer Data Platform and Application Performance Management.

Haagen-Dazs China has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Coveo, Techsun and Microsoft.

Haagen-Dazs China recently adopted applications including Microsoft Azure Traffic Manager in 2024, Cloudinary DAM in 2022 and Lytics Decision Engine in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Haagen-Dazs China’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Haagen-Dazs China’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Haagen-Dazs China technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.