Hapag-Lloyd
Hapag-Lloyd Technographics
Hapag-Lloyd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Hapag-Lloyd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17100 Hapag-Lloyd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Hapag-Lloyd has purchased the following applications: Coupa Invoice for AP Automation in 2021, softgarden ATS for Applicant Tracking System in 2014, SAP BW (Business Warehouse) for Data Warehouse in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Hapag-Lloyd is running and its propensity to invest more and deepen its relationship with Coupa Software , SAP , PayCargo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Hapag-Lloyd revenues, which have grown to $22.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Hapag-Lloyd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Hapag-Lloyd Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Hapag-Lloyd implemented Coupa Invoice for AP Automation. The deployment targeted Accounts Payable and Finance operations, establishing Coupa Invoice as the central invoice intake and routing engine used by AP specialists to review and process invoices and expense reports and to serve as the vendor point of contact for payment inquiries.
Coupa Invoice was configured to support invoice capture, approval routing to requestors, vendor statement reconciliation, and payment orchestration. The implementation included operational tasks for reconciling open invoices, resolving brokerage disputes, and creating automations for task management using Power Automate. Coupa Invoice was also used to manage onboarding and testing of EDI application interfaces for facility customers, aligning invoice workflows with EDI document flows.
Integrations were implemented with the SAP system for invoice posting and payment execution, and with ACH payment setup workflows for vendor disbursements. The Accounts Payable team coordinated directly with operations to research payment processing issues from vendor statements of account, and the solution was instrumented to route invoices to the correct vendors and requestors within the organization.
Operational governance centered on AP specialist ownership for invoice processing, vendor communications, and escalation to the Ops team for dispute resolution. Processes included standardized routing through Coupa Invoice, reconciliation and reporting handoffs to SAP posting, and a formalized EDI customer on boarding and testing workflow. These controls framed how Hapag-Lloyd used Coupa Invoice for AP Automation across its finance and operations functions.
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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Expense Management | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| softgarden e-recruiting GmbH | Legacy | softgarden ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, Hapag-Lloyd implemented softgarden ATS as an Applicant Tracking System and exposed it on the company careers website to publish vacancies and capture candidate applications. The deployment positioned softgarden ATS as the primary external application channel for job seekers, embedding application forms and vacancy detail pages within Hapag-Lloyd's public job search interface.
Configuration emphasized standard Applicant Tracking System capabilities, including job posting management, candidate application capture and parsing, candidate pipeline tracking, interview scheduling, and requisition workflow controls. The softgarden ATS implementation centralized application intake into structured candidate records and provided role-based access for HR users and hiring managers to review and progress candidates through stages of the recruitment lifecycle.
Operational scope focused on supporting Hapag-Lloyd's recruiting function via the careers site, standardizing application flows and consolidating candidate data for HR operations. Governance relied on ATS-driven workflows and staged review gates to align hiring manager approvals and HR processing with the company recruitment policies.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2014 | 2014 |
In 2014, Hapag-Lloyd implemented SAP BW (Business Warehouse) as its Data Warehouse to centralize financial reporting and analytics for treasury and corporate finance. The SAP BW implementation served as the primary data warehouse platform for consolidating cash and liquidity related datasets and for driving analytical workflows across finance functions.
The implementation included explicit SAP BW Reporting capabilities and integrations with SAP Cashmanagement and SAP Liquidity Planning, and it incorporated data from SAP-Finance. Configuration work emphasized data modeling and ETL pipelines within SAP BW, while predictive analytics and algorithmic forecasting components were introduced to support liquidity scenarios and planning use cases. SAP BW (Business Warehouse) was used to host InfoProviders and reporting layers that supported finance-driven analytics and MAS related workflows.
Architecturally the deployment integrated transactional feeds into the Data Warehouse using SAP PI as the middleware layer to orchestrate data movement from source finance modules into SAP BW. The solution pattern organized financial subject areas within BW to enable cross module reporting across Cashmanagement, Liquidity Planning, and SAP-Finance datasets, while preserving auditability of source transactions.
Operational scope focused on finance and treasury functions, with governance centered on standardized data models, reporting catalog management, and role based access for finance users. The implementation established a single SAP BW reporting fabric for cash and liquidity information and embedded predictive analytics and algorithms into the warehouse layer to support scenario analysis and planning workflows.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2022 | 2023 |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Fleet Management | SCM |
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2010 | 2010 |
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Global Trade Management | SCM |
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2022 | 2022 |
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Inventory Management | SCM |
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2014 | 2014 |
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Logistics Management | SCM |
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2019 | 2020 |
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Real-Time Transportation Visibility | SCM |
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2018 | 2018 |
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Real-Time Transportation Visibility | SCM |
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2019 | 2020 |
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Supply Chain Management | SCM |
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2012 | 2012 |
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Supply Chain Management | SCM |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2020 | 2020 |
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EPM | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Treasury Management | TRM |
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2012 | 2012 |
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Treasury Management | TRM |
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2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2023 | 2023 |
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Robotic Process Automation | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Hapag-Lloyd
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Hapag-Lloyd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Hapag-Lloyd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Hapag-Lloyd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Hapag-Lloyd Technographics
Hapag-Lloyd is a Transportation organization based in Germany,
with around 17100 employees and annual revenues of $22.41 billion.
Hapag-Lloyd operates a diverse technology stack with applications such as
Coupa Invoice, softgarden ATS and SAP BW (Business Warehouse),
covering areas like AP Automation, Applicant Tracking System and Data Warehouse.
Hapag-Lloyd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, softgarden e-recruiting GmbH and SAP.
Hapag-Lloyd recently adopted applications including
PayCargo Platform in 2025, IQAX eBL in 2024 and SS&C Blue Prism in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Hapag-Lloyd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Hapag-Lloyd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Hapag-Lloyd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.